Lindsay Schleisman, aimClear

Lindsay Schleisman, aimClear

Account Manager

aimClear

Lindsay can be found composing all sorts of masterpieces in her position as an Account Manager at aimClear. A specialist in B2B public relations and content development, Lindsay regularly pens white papers, contributed articles, blog posts, and the like. When she's not storytelling on behalf of clients, Lindsay stays busy assisting with demographic research and ad development. She also occasionally contributes to aimClear Blog.

Prior to aimClear, Lindsay worked for a Minneapolis public-relations agency where she planned and executed public relations campaigns for companies in the manufacturing, legal, construction, and hospitality industries. Her work has spanned multiple industry sectors, including energy, mining, rubber and plastics, water and wastewater, occupational health and safety, industrial, marine, facility management, and transportation. Lindsay holds a bachelor's degree from the University of Miami, where she double majored in public relations and theatre.

RECENT ARTICLES BY LINDSAY SCHLEISMAN, AIMCLEAR

ses-conference-call

Social Analytics Workshop: Measuring the ROI of Social Media

Oct 16, 2012 - Need to prove the ROI of social to your boss, or better yet, make money via social media? Maybe it's time to book your ticket to Chicago. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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