Lindsay can be found composing all sorts of masterpieces in her position as an Account Manager at aimClear. A specialist in B2B public relations and content development, Lindsay regularly pens white papers, contributed articles, blog posts, and the like. When she's not storytelling on behalf of clients, Lindsay stays busy assisting with demographic research and ad development. She also occasionally contributes to aimClear Blog.
Prior to aimClear, Lindsay worked for a Minneapolis public-relations agency where she planned and executed public relations campaigns for companies in the manufacturing, legal, construction, and hospitality industries. Her work has spanned multiple industry sectors, including energy, mining, rubber and plastics, water and wastewater, occupational health and safety, industrial, marine, facility management, and transportation. Lindsay holds a bachelor's degree from the University of Miami, where she double majored in public relations and theatre.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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