Gregory Kennedy

Gregory Kennedy

Chief Evangelist

TapSense

Gregory Kennedy has over a decade of experience in digital media. A former UI designer and creative director, Gregory is a sought after speaker at mobile app events including Mobile Monday Silicon Valley, iOS Dev Camp, and Vodafone Developer Day London. Gregory is currently Chief Evangelist at TapSense, the high quality app acquisition platform. Prior to TapSense, Gregory was the Director of Global Marketing for InMobi, the largest independent mobile ad network. Born in New York City, Gregory started his career with bleeding edge Silicon Alley firm Oven Digital, where he pioneered the use of Flash rich media and was the recipient of two Gold Pencils.

RECENT ARTICLES BY GREGORY KENNEDY

mobile-measurement

5 Creative Best Practices to Double Mobile Ad Performance

Nov 14, 2012 - Five proven best practices to follow when putting together mobile ad creative, as well as blind data that proves how the right ad creative makes a notable... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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