Jim Taschetta

Jim Taschetta

Chief Marketing Officer

FreeMonee

Jim Taschetta has 25 years of leadership experience across a name-brand selection of blue-chip companies and start-ups. Jim previously served as the CMO of Bare Escentuals, FRS Healthy Energy, and Yodlee.com. Additionally, he served in various executive positions leading brand management and marketing at Procter & Gamble, Coca-Cola, and Visa. Jim has extensive international experience, having spent seven years living and working in Latin America while at Procter & Gamble.

RECENT ARTICLES BY JIM TASCHETTA

call-to-arms

A Call to Arms for Marketers

Apr 24, 2013 - Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Comments

cmo-test

CMO Survival Guide

Mar 11, 2013 - A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure. Comments

product-development

Why CMOs Need to Own Product Development

Jan 14, 2013 - The marketer is no longer the primary shaper of the brand. Consumers are now in control. Comments

cmo-test

A CMO's 6 Tests for Evaluating Effective Marketing Programs

Dec 17, 2012 - A primer for determining if a customer incentive is truly adding value to your business. Comments

shutterstock-90845198

Why Gift Marketing Is the Next Big Thing

Nov 21, 2012 - By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...