Jim Taschetta

Jim Taschetta

Chief Marketing Officer


Jim Taschetta has 25 years of leadership experience across a name-brand selection of blue-chip companies and start-ups. Jim previously served as the CMO of Bare Escentuals, FRS Healthy Energy, and Yodlee.com. Additionally, he served in various executive positions leading brand management and marketing at Procter & Gamble, Coca-Cola, and Visa. Jim has extensive international experience, having spent seven years living and working in Latin America while at Procter & Gamble.



A Call to Arms for Marketers

Apr 24, 2013 - Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Comments


CMO Survival Guide

Mar 11, 2013 - A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure. Comments


Why CMOs Need to Own Product Development

Jan 14, 2013 - The marketer is no longer the primary shaper of the brand. Consumers are now in control. Comments


A CMO's 6 Tests for Evaluating Effective Marketing Programs

Dec 17, 2012 - A primer for determining if a customer incentive is truly adding value to your business. Comments


Why Gift Marketing Is the Next Big Thing

Nov 21, 2012 - By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale... Comments

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Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.