Jim Taschetta

Jim Taschetta

Chief Marketing Officer

FreeMonee

Jim Taschetta has 25 years of leadership experience across a name-brand selection of blue-chip companies and start-ups. Jim previously served as the CMO of Bare Escentuals, FRS Healthy Energy, and Yodlee.com. Additionally, he served in various executive positions leading brand management and marketing at Procter & Gamble, Coca-Cola, and Visa. Jim has extensive international experience, having spent seven years living and working in Latin America while at Procter & Gamble.

RECENT ARTICLES BY JIM TASCHETTA

call-to-arms

A Call to Arms for Marketers

Apr 24, 2013 - Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Comments

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CMO Survival Guide

Mar 11, 2013 - A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure. Comments

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Why CMOs Need to Own Product Development

Jan 14, 2013 - The marketer is no longer the primary shaper of the brand. Consumers are now in control. Comments

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A CMO's 6 Tests for Evaluating Effective Marketing Programs

Dec 17, 2012 - A primer for determining if a customer incentive is truly adding value to your business. Comments

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Why Gift Marketing Is the Next Big Thing

Nov 21, 2012 - By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale... Comments

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Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

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