Marketing News & Expert Advice

Jim Taschetta

Chief Marketing Officer

FreeMonee

Jim Taschetta has 25 years of leadership experience across a name-brand selection of blue-chip companies and start-ups. Jim previously served as the CMO of Bare Escentuals, FRS Healthy Energy, and Yodlee.com. Additionally, he served in various executive positions leading brand management and marketing at Procter & Gamble, Coca-Cola, and Visa. Jim has extensive international experience, having spent seven years living and working in Latin America while at Procter & Gamble.

RECENT ARTICLES BY JIM TASCHETTA

A Call to Arms for Marketers

Apr 24, 2013 - Some of the proven marketing and PR techniques used by the NRA that marketers should be implementing. Comments

CMO Survival Guide

Mar 11, 2013 - A look at the six key behaviors that will improve your chances of surviving beyond the average CMO tenure. Comments

Why CMOs Need to Own Product Development

Jan 14, 2013 - The marketer is no longer the primary shaper of the brand. Consumers are now in control. Comments

A CMO's 6 Tests for Evaluating Effective Marketing Programs

Dec 17, 2012 - A primer for determining if a customer incentive is truly adding value to your business. Comments

Why Gift Marketing Is the Next Big Thing

Nov 21, 2012 - By giving shoppers a gift, retailers get hyper-efficient marketing that can truly change consumer behavior and create profitable new visits at the scale... Comments