Chelsea Gattung is a digital strategist at JWT Atlanta and works across all agency clients - USVI, Jiffy Lube, The United States Marine Corps, SCANA Energy, Shell, Transamerica, Pennzoil, Quaker State, and FEMA. Prior to JWT, Chelsea worked at Newell Rubbermaid on the corporate e-business and interactive marketing team, performing marketing research and digital analyses for global brands such as Sharpie, Calphalon, Goody, and Dymo. She is passionate about community involvement and plays an instrumental role in bringing Digital Atlanta to life every year.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT