Chelsea Gattung is a digital strategist at JWT Atlanta and works across all agency clients - USVI, Jiffy Lube, The United States Marine Corps, SCANA Energy, Shell, Transamerica, Pennzoil, Quaker State, and FEMA. Prior to JWT, Chelsea worked at Newell Rubbermaid on the corporate e-business and interactive marketing team, performing marketing research and digital analyses for global brands such as Sharpie, Calphalon, Goody, and Dymo. She is passionate about community involvement and plays an instrumental role in bringing Digital Atlanta to life every year.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT