Justin Williams
Senior Marketing Strategist
StrongView
As one of StrongView's in-house marketing strategists, Justin Williams helps email marketers develop and implement strategic lifecycle marketing campaigns that are continually optimized to increase engagement and revenue. For the past five years, Justin has applied his expertise in email marketing, social media, web design, and other interactive marketing disciplines across a variety of industries, including retail, finance, media, and technology. In addition to founding his own consulting company, Justin has built go-to-market strategies for early-stage startups and worked with brands like Cisco, Qualcomm, and Geeknet. Justin holds a BA in cognitive science from the University of California at San Diego.
RECENT ARTICLES BY JUSTIN WILLIAMS
Oct 2, 2013 -
Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis.
Sep 11, 2013 -
Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has...
Sep 3, 2013 -
Here are just three of the ways you can collect and analyze data from your customers to create personas.
Aug 6, 2013 -
How email marketers can respond appropriately to Gmail's new inbox tabs.
Jul 9, 2013 -
Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order...
Jun 11, 2013 -
By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message.
May 28, 2013 -
The best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive...
Apr 30, 2013 -
As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on...
Apr 2, 2013 -
If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group?
Mar 5, 2013 -
Five tips for getting mature about big data.
Feb 7, 2013 -
How to highlight the potential loss of not opening and how to use a name to drive action.
Jan 8, 2013 -
Use the programming of the brain to raise open rates.
Nov 27, 2012 -
If you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety.