Justin Williams

Justin Williams

Senior Marketing Strategist

StrongMail

As one of StrongMail's in-house marketing strategists, Justin Williams helps email marketers develop and implement strategic lifecycle marketing campaigns that are continually optimized to increase engagement and revenue. For the past five years, Justin has applied his expertise in email marketing, social media, web design, and other interactive marketing disciplines across a variety of industries, including retail, finance, media, and technology. In addition to founding his own consulting company, Justin has built go-to-market strategies for early-stage startups and worked with brands like Cisco, Qualcomm, and Geeknet. Justin holds a BA in cognitive science from the University of California at San Diego.

RECENT ARTICLES BY JUSTIN WILLIAMS

email-tricks

Forget RPE, What's Your PPE: Personality-per-Email?

Apr 30, 2013 - As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on... Comments

mobile-email

Quantity vs. Quality: The Email Marketer's Dilemma

Apr 2, 2013 - If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group? Comments

data-cloud

Data Is Growing Up, Are You?

Mar 5, 2013 - Five tips for getting mature about big data. Comments

email-tricks

2 Methods for Getting an Email Opened and 1 That Doesn't Work

Feb 7, 2013 - How to highlight the potential loss of not opening and how to use a name to drive action. Comments

human-brain

Email Subject Lines and the Brain

Jan 8, 2013 - Use the programming of the brain to raise open rates. Comments

Email Marketing Is No Stranger to Big Data

Nov 27, 2012 - If you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety. Comments

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