Justin Williams

Justin Williams

Senior Marketing Strategist

StrongView

As one of StrongView's in-house marketing strategists, Justin Williams helps email marketers develop and implement strategic lifecycle marketing campaigns that are continually optimized to increase engagement and revenue. For the past five years, Justin has applied his expertise in email marketing, social media, web design, and other interactive marketing disciplines across a variety of industries, including retail, finance, media, and technology. In addition to founding his own consulting company, Justin has built go-to-market strategies for early-stage startups and worked with brands like Cisco, Qualcomm, and Geeknet. Justin holds a BA in cognitive science from the University of California at San Diego.

RECENT ARTICLES BY JUSTIN WILLIAMS

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3 Ways (Plus 1 Key) to Succeed at Progressive Profiling

Apr 1, 2014 - In order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your customers... Comments

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Custom Email Marketing Reports: A Huge Step Toward Better Results

Mar 4, 2014 - Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So... Comments

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Measure Better -- Segmentation Analysis Applied to Email

Feb 4, 2014 - Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your... Comments

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3 Tips for Maintaining Customer Engagement in the Inbox

Jan 22, 2014 - Learn how to improve email performance by building long-term customer engagement through emails. Comments

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2 Methods for Getting an Email Opened and 1 That Doesn't Work

Dec 30, 2013 - How to highlight the potential loss of not opening and how to use a name to drive action. Comments

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How to Create Customer Personas That Make an Impact

Dec 28, 2013 - Here are just three of the ways you can collect and analyze data from your customers to create personas. Comments

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Email Subject Lines and the Brain

Dec 26, 2013 - Use the programming of the brain to raise open rates. Comments

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Responding to Changes Like Gmail Image Caching

Dec 24, 2013 - When change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams... Comments

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100 Years of Email Marketing Success with These 2 Timeless Tips

Dec 20, 2013 - Enjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your customers... Comments

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4 Cross-Channel Measurements Every Marketer Should Use

Nov 26, 2013 - Leveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enables... Comments

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Get Attention in Competitive Holiday Inbox Tabs with These Email Tips

Oct 29, 2013 - Inbox tabs are here to stay and will only become more prevalent. Use these tips from columnist Justin Williams to help your emails stand out amongst... Comments

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3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments

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How Do Consumers Feel About Gmail Tabs?

Sep 11, 2013 - Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has... Comments

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Don't Get Tabbed Out of Existence

Aug 6, 2013 - How email marketers can respond appropriately to Gmail's new inbox tabs. Comments

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Recovering an Email Presence

Jul 9, 2013 - Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order... Comments

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SMS and Email: A Strategy to Capture Out-of-Home Subscribers

Jun 11, 2013 - By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message. Comments

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Are Your Emails Easy to Act On?

May 28, 2013 - The best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive... Comments

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Forget RPE, What's Your PPE: Personality-per-Email?

Apr 30, 2013 - As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on... Comments

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Quantity vs. Quality: The Email Marketer's Dilemma

Apr 2, 2013 - If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group? Comments

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Data Is Growing Up, Are You?

Mar 5, 2013 - Five tips for getting mature about big data. Comments

Email Marketing Is No Stranger to Big Data

Nov 27, 2012 - If you're experienced in the ways of marketing, big data shouldn't be something that keeps you up at night with anxiety. Comments

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