Marketing News & Expert Advice
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Justin Williams
Senior Marketing Strategist
StrongView
As one of StrongView's in-house marketing strategists, Justin Williams helps email marketers develop and implement strategic lifecycle marketing campaigns that are continually optimized to increase engagement and revenue. For the past five years, Justin has applied his expertise in email marketing, social media, web design, and other interactive marketing disciplines across a variety of industries, including retail, finance, media, and technology. In addition to founding his own consulting company, Justin has built go-to-market strategies for early-stage startups and worked with brands like Cisco, Qualcomm, and Geeknet. Justin holds a BA in cognitive science from the University of California at San Diego.
RECENT ARTICLES BY JUSTIN WILLIAMS
3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization
Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments
How Do Consumers Feel About Gmail Tabs?
Sep 11, 2013 - Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has... Comments
How to Create Customer Personas That Make an Impact
Sep 3, 2013 - Here are just three of the ways you can collect and analyze data from your customers to create personas. Comments
Don't Get Tabbed Out of Existence
Aug 6, 2013 - How email marketers can respond appropriately to Gmail's new inbox tabs. Comments
Recovering an Email Presence
Jul 9, 2013 - Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order... Comments
SMS and Email: A Strategy to Capture Out-of-Home Subscribers
Jun 11, 2013 - By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message. Comments
Are Your Emails Easy to Act On?
May 28, 2013 - The best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive... Comments
Forget RPE, What's Your PPE: Personality-per-Email?
Apr 30, 2013 - As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on... Comments
Quantity vs. Quality: The Email Marketer's Dilemma
Apr 2, 2013 - If we have the same underlying offer and target, how do we decide between making our emails better vs. managing sending more emails to the same group? Comments
2 Methods for Getting an Email Opened and 1 That Doesn't Work
Feb 7, 2013 - How to highlight the potential loss of not opening and how to use a name to drive action. Comments
Email Subject Lines and the Brain
Jan 8, 2013 - Use the programming of the brain to raise open rates. Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
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