It’s 2014 - Why Don’t All Brands Segment?

May 27, 2014 - Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Comments


When Onboarding, Focus on Lifetime Value, Not Return on Investment

May 13, 2014 - Use onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Comments


The 2 Possible Responses to Any Marketing Report

Apr 29, 2014 - There are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react? Comments


3 Ways (Plus 1 Key) to Succeed at Progressive Profiling

Apr 1, 2014 - In order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your customers... Comments


Custom Email Marketing Reports: A Huge Step Toward Better Results

Mar 4, 2014 - Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So... Comments


Measure Better -- Segmentation Analysis Applied to Email

Feb 4, 2014 - Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your... Comments

New Gmail inbox

3 Tips for Maintaining Customer Engagement in the Inbox

Jan 22, 2014 - Learn how to improve email performance by building long-term customer engagement through emails. Comments


2 Methods for Getting an Email Opened and 1 That Doesn't Work

Dec 30, 2013 - How to highlight the potential loss of not opening and how to use a name to drive action. Comments


How to Create Customer Personas That Make an Impact

Dec 28, 2013 - Here are just three of the ways you can collect and analyze data from your customers to create personas. Comments


Email Subject Lines and the Brain

Dec 26, 2013 - Use the programming of the brain to raise open rates. Comments

Gmail logo

Responding to Changes Like Gmail Image Caching

Dec 24, 2013 - When change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams... Comments

Clock close to midnight at new year

100 Years of Email Marketing Success with These 2 Timeless Tips

Dec 20, 2013 - Enjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your customers... Comments


4 Cross-Channel Measurements Every Marketer Should Use

Nov 26, 2013 - Leveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enables... Comments


Get Attention in Competitive Holiday Inbox Tabs with These Email Tips

Oct 29, 2013 - Inbox tabs are here to stay and will only become more prevalent. Use these tips from columnist Justin Williams to help your emails stand out amongst... Comments


3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments


How Do Consumers Feel About Gmail Tabs?

Sep 11, 2013 - Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has... Comments


Don't Get Tabbed Out of Existence

Aug 6, 2013 - How email marketers can respond appropriately to Gmail's new inbox tabs. Comments


Recovering an Email Presence

Jul 9, 2013 - Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order... Comments


SMS and Email: A Strategy to Capture Out-of-Home Subscribers

Jun 11, 2013 - By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message. Comments


Are Your Emails Easy to Act On?

May 28, 2013 - The best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive... Comments


Forget RPE, What's Your PPE: Personality-per-Email?

Apr 30, 2013 - As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on... Comments

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