RECENT ARTICLES BY JUSTIN WILLIAMS

social-analytics

It’s 2014 - Why Don’t All Brands Segment?

May 27, 2014 - Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Comments

onboarding-email

When Onboarding, Focus on Lifetime Value, Not Return on Investment

May 13, 2014 - Use onboarding or email welcome programs to try to convert customers into loyal customers - but how do you define a loyal customer? Comments

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The 2 Possible Responses to Any Marketing Report

Apr 29, 2014 - There are two possible responses to a marketing performance report - "Oh Yeah?" and "So What?" - so how should marketers react? Comments

email-survey

3 Ways (Plus 1 Key) to Succeed at Progressive Profiling

Apr 1, 2014 - In order to collect more information about your subscribers and send more relevant content, use progressive profiling to ask questions of your customers... Comments

report-shutterstock-158460491

Custom Email Marketing Reports: A Huge Step Toward Better Results

Mar 4, 2014 - Today's leading email service providers allow more personalization and reporting capabilities than an email marketing team could possibly exhaust. So... Comments

segmentationsigns1

Measure Better -- Segmentation Analysis Applied to Email

Feb 4, 2014 - Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your... Comments

New Gmail inbox

3 Tips for Maintaining Customer Engagement in the Inbox

Jan 22, 2014 - Learn how to improve email performance by building long-term customer engagement through emails. Comments

email-tricks

2 Methods for Getting an Email Opened and 1 That Doesn't Work

Dec 30, 2013 - How to highlight the potential loss of not opening and how to use a name to drive action. Comments

customers

How to Create Customer Personas That Make an Impact

Dec 28, 2013 - Here are just three of the ways you can collect and analyze data from your customers to create personas. Comments

human-brain

Email Subject Lines and the Brain

Dec 26, 2013 - Use the programming of the brain to raise open rates. Comments

Gmail logo

Responding to Changes Like Gmail Image Caching

Dec 24, 2013 - When change occurs, remember to pause and consider if it's a superficial change or a true change, and respond accordingly. Columnist Justin Williams... Comments

Clock close to midnight at new year

100 Years of Email Marketing Success with These 2 Timeless Tips

Dec 20, 2013 - Enjoy the reviews of 2013. Enjoy the predictions of 2014. But then get back to the task of sending relevant messaging in the channels where your customers... Comments

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4 Cross-Channel Measurements Every Marketer Should Use

Nov 26, 2013 - Leveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enables... Comments

justinwillilastabbedinbox

Get Attention in Competitive Holiday Inbox Tabs with These Email Tips

Oct 29, 2013 - Inbox tabs are here to stay and will only become more prevalent. Use these tips from columnist Justin Williams to help your emails stand out amongst... Comments

emails-concept-web

3 Steps to Getting Over Analysis Paralysis with Structured Email Campaign Prioritization

Oct 2, 2013 - Learn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Comments

gmail-tabs

How Do Consumers Feel About Gmail Tabs?

Sep 11, 2013 - Rates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has... Comments

email-tricks

Don't Get Tabbed Out of Existence

Aug 6, 2013 - How email marketers can respond appropriately to Gmail's new inbox tabs. Comments

email-bomb

Recovering an Email Presence

Jul 9, 2013 - Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order... Comments

textingsms

SMS and Email: A Strategy to Capture Out-of-Home Subscribers

Jun 11, 2013 - By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message. Comments

email-tricks

Are Your Emails Easy to Act On?

May 28, 2013 - The best way to build loyalty with your customers is to help them do what they want to do in the fastest, friendliest, easiest, and least expensive... Comments

email-tricks

Forget RPE, What's Your PPE: Personality-per-Email?

Apr 30, 2013 - As we pay revenue its appropriate due, let's not forget to leverage personality in our marketing to build relationships with our customers founded on... Comments

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