Dawn Cavalieri

Dawn Cavalieri

Editor

SES Magazine

Dawn Cavalieri is the editor of SES Magazine. She is also creative manager at Incisive Media, designing print and digital pieces for the SES, ClickZ, and SEW brands.

RECENT ARTICLES BY DAWN CAVALIERI

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The Synergy Among Search, Social, and Content

Nov 30, 2012 - Speaking with iCrossing's Rob Garner about SES Chicago, activating the social-search dynamic, and where the search and social marketing industries are... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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