Jennifer Wolfe

Jennifer Wolfe

President

Wolfe Domain

Jen Wolfe is an author, digital leader and global IP strategist. She has written a series of highly acclaimed books, Brand Rewired and Domain Names Rewired, endorsed by executives from Microsoft, Procter & Gamble, General Electric, Warner Brothers, and more as cutting-edge thinking about the future of brands and the impact of the new gTLDs. She interviewed leaders from Yahoo, Verizon, Harley Davidson, Time Warner, Microsoft, Procter & Gamble, Intel, Interbrand, Re/Max, Scripps Networks, Kimberly-Clark, Kraft Foods, International Paper, General Mills, and others to uncover trends in branding and technology.

Wolfe is widely cited by business publications for her expertise on the brand gTLD. She has been named one of the top global IP strategists by IAM magazine for four years in a row and one of the few in the world developing brand IP strategies. She also serves on the GNSO Council of ICANN.

Jen consults with C-Suite executives in Fortune 500 companies to develop digital IP strategies and detailed plans for the impact and roll out of new gTLDs with an innovative approach to be a market leader in a changing digital environment.

Profile

RECENT ARTICLES BY JENNIFER WOLFE

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Will the New gTLDs Spur Digital Innovation Away From the Home Page?

Jul 16, 2014 - With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they... Comments

brandgtldoptions

Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?

Jun 18, 2014 - With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will... Comments

marketing-platform

Think It’s Too Costly to Build Your Own Social Platform? Think Again

May 21, 2014 - New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Comments

brandgtldoptions

Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

Apr 23, 2014 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising... Comments

facebook-f-2013

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

Mar 26, 2014 - How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas... Comments

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Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs

Feb 26, 2014 - The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the... Comments

brandgtldoptions

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments

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Top 10 gTLDs to Watch in 2014

Jan 7, 2014 - The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in... Comments

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What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014

Dec 4, 2013 - Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messaging... Comments

donuts

Donuts' New gTLDs – a Digital Shopping Mall

Nov 6, 2013 - The digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Comments

Windows 8.1 apps and services one vision plan

Brand gTLD Subdomain Strategy: Navigating the New Technology Platform

Oct 9, 2013 - As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the intuitive... Comments

socialmedia-world

What's the Impact of gTLDs on Social Media?

Sep 11, 2013 - Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Comments

brandbuild

Should Marketers Reserve Brands in Category-Related TLDs?

Aug 16, 2013 - With new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we... Comments

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5 Things to Know About Engaging With gTLDs: Generics Preparing to Launch

Jul 19, 2013 - Marketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are... Comments

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The First Wave of gTLDs Are Coming - Are You Ready?

Jun 21, 2013 - Regardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to protecting... Comments

data-cloud

gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies

May 24, 2013 - The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub... Comments

community

How 900+ Communities and Generics Will Reshape the Internet

Apr 26, 2013 - These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Comments

gtld

gTLDS: Catalyst for Disruptive Innovation

Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments

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Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

Mar 1, 2013 - Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly... Comments

Using gTLDs to Build a Robust Consumer Experience for Data Mining

Jan 30, 2013 - Brands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market advantage... Comments

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Protecting Authenticity and Fighting Counterfeiters With gTLDs

Jan 4, 2013 - There are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. Comments

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