Jennifer Wolfe

Jennifer Wolfe

President

Wolfe Domain

Jennifer Wolfe is founder and president of Wolfe Domain, a gTLD digital brand strategy advisory firm providing comprehensive guidance to global brands, interactive agencies, domain registrars, and legal counsel representatives on establishing a holistic gTLD name-anchored brand strategy for the next generation of the Internet. As a forward-thinking, accomplished, award-winning attorney and executive leader, she also serves as managing partner of their affiliate law firm WolfeSBMC, specializing in advising on intellectual property and brand campaigns and new media law. With a depth of entrepreneurial savvy, brand knowledge, and legal expertise, Wolfe brings a unique perspective to creating holistic generic top-level domain (gTLD) name-centric brand strategies that effectively bring cross-functional teams together and serve as a catalyst for business innovation.

RECENT ARTICLES BY JENNIFER WOLFE

socialmedia-world

What's the Impact of gTLDs on Social Media?

Sep 11, 2013 - Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Comments

brandbuild

Should Marketers Reserve Brands in Category-Related TLDs?

Aug 16, 2013 - With new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we... Comments

gtld

5 Things to Know About Engaging With gTLDs: Generics Preparing to Launch

Jul 19, 2013 - Marketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are... Comments

gtld

The First Wave of gTLDs Are Coming - Are You Ready?

Jun 21, 2013 - Regardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to protecting... Comments

data-cloud

gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies

May 24, 2013 - The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub... Comments

community

How 900+ Communities and Generics Will Reshape the Internet

Apr 26, 2013 - These new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Comments

gtld

gTLDS: Catalyst for Disruptive Innovation

Mar 27, 2013 - Brand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Comments

tv-everywhere

Brand gTLD Strategies: Evolution of TV and Internet Content Distribution

Mar 1, 2013 - Combine one gTLD with the ability to offer movies, sports, on-demand television programs, and games, and you have a valuable digital asset - particularly... Comments

Using gTLDs to Build a Robust Consumer Experience for Data Mining

Jan 30, 2013 - Brands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market advantage... Comments

fake-stamp

Protecting Authenticity and Fighting Counterfeiters With gTLDs

Jan 4, 2013 - There are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. Comments

holistic-digital-brand

Developing a Comprehensive Digital Brand Strategy for the Future

Dec 4, 2012 - With thousands of new TLDs owned by the biggest brands in the world launching, you need to start an analysis, get the facts about who applied for what... Comments

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