Jennifer Wolfe

Jennifer Wolfe

CEO

Wolfe Domain Digital Strategy

Jen Wolfe is an author, digital leader, and global IP strategist. She has written a series of highly acclaimed books, Brand Rewired and Domain Names Rewired, endorsed by executives from Microsoft, Procter & Gamble, General Electric, Warner Brothers, and more as cutting-edge thinking about the future of brands and the impact of the new gTLDs. She interviewed leaders from Yahoo, Verizon, Harley Davidson, Time Warner, Microsoft, Procter & Gamble, Intel, Interbrand, Re/Max, Scripps Networks, Kimberly-Clark, Kraft Foods, International Paper, General Mills, and others to uncover trends in branding and technology.

Wolfe is widely cited by business publications for her expertise on the brand gTLD. She has been named one of the top global IP strategists by IAM magazine for four years in a row and one of the few in the world developing brand IP strategies. She served on the GNSO Council of ICANN and is currently the Chair of the GNSO Review Working Party.

Jen is the CEO of Wolfe Domain Digital Strategy, a company she founded in response to market demands and consults with C-Suite executives in Fortune 500 companies to develop digital IP strategies and detailed plans for the impact and roll out of new gTLDs with an innovative approach to be a market leader in a changing digital environment.

Profile

RECENT ARTICLES BY JENNIFER WOLFE

domain-expansion

Will New Domain Extensions Be to the Internet What Cable Was to Television?

Apr 22, 2015 - Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with... Comments

Malware cyber criminal

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Mar 25, 2015 - Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Comments

hashtag

Will Hashtags Take Over the Internet?

Feb 25, 2015 - A look at what new domain names and hashtags have in common. Comments

shutterstock-157139333

For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy

Jan 28, 2015 - Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search... Comments

Colourful web address URL bar in blue

Search-Driven Microsites in Brand gTLDs – Top Trend for 2015

Jan 5, 2015 - As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains... Comments

bridge-gap-jump

Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Bridge the Gap

Dec 3, 2014 - Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Comments

patent-pending

What gTLDs and Patents Forecast for Digital Marketers

Nov 5, 2014 - Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Comments

home-page-is-dead

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

shutterstock-135416996

2014 Is the Year of the Pigeon for Google’s Search Algorithm: Will 2015 Be the Year of the gTLD Cat?

Sep 10, 2014 - Thousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Comments

brandgtldoptions

5 Things Your CEO Should Know About gTLDs

Aug 13, 2014 - As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are... Comments

shutterstock-135416996

Will the New gTLDs Spur Digital Innovation Away From the Home Page?

Jul 16, 2014 - With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they... Comments

brandgtldoptions

Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?

Jun 18, 2014 - With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will... Comments

marketing-platform

Think It’s Too Costly to Build Your Own Social Platform? Think Again

May 21, 2014 - New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Comments

brandgtldoptions

Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

Apr 23, 2014 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising... Comments

facebook-f-2013

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

Mar 26, 2014 - How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas... Comments

gtld-shutterstock-29471569

Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs

Feb 26, 2014 - The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the... Comments

brandgtldoptions

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments

shutterstock-135416996

Top 10 gTLDs to Watch in 2014

Jan 7, 2014 - The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in... Comments

crystal-ball-future

What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014

Dec 4, 2013 - Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messaging... Comments

donuts

Donuts' New gTLDs – a Digital Shopping Mall

Nov 6, 2013 - The digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Comments

Windows 8.1 apps and services one vision plan

Brand gTLD Subdomain Strategy: Navigating the New Technology Platform

Oct 9, 2013 - As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the intuitive... Comments

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