Jennifer Wolfe

Jennifer Wolfe

CEO

Wolfe Domain Digital Strategy

Jen Wolfe is an author, digital leader, and global IP strategist. She has written a series of highly acclaimed books, Brand Rewired and Domain Names Rewired, endorsed by executives from Microsoft, Procter & Gamble, General Electric, Warner Brothers, and more as cutting-edge thinking about the future of brands and the impact of the new gTLDs. She interviewed leaders from Yahoo, Verizon, Harley Davidson, Time Warner, Microsoft, Procter & Gamble, Intel, Interbrand, Re/Max, Scripps Networks, Kimberly-Clark, Kraft Foods, International Paper, General Mills, and others to uncover trends in branding and technology.

Wolfe is widely cited by business publications for her expertise on the brand gTLD. She has been named one of the top global IP strategists by IAM magazine for four years in a row and one of the few in the world developing brand IP strategies. She served on the GNSO Council of ICANN and is currently the Chair of the GNSO Review Working Party.

Jen is the CEO of Wolfe Domain Digital Strategy, a company she founded in response to market demands and consults with C-Suite executives in Fortune 500 companies to develop digital IP strategies and detailed plans for the impact and roll out of new gTLDs with an innovative approach to be a market leader in a changing digital environment.

Profile

RECENT ARTICLES BY JENNIFER WOLFE

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Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

Jul 14, 2015 - Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Comments

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What Social Search and New Domain Extensions Could Mean for Start-Ups

Jun 18, 2015 - Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and... Comments

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Top Five Reasons Why Dot Brands Will Have a Data Edge

May 20, 2015 - Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer... Comments

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Will New Domain Extensions Be to the Internet What Cable Was to Television?

Apr 22, 2015 - Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with... Comments

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In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Mar 25, 2015 - Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Comments

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Will Hashtags Take Over the Internet?

Feb 25, 2015 - A look at what new domain names and hashtags have in common. Comments

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For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy

Jan 28, 2015 - Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search... Comments

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Search-Driven Microsites in Brand gTLDs – Top Trend for 2015

Jan 5, 2015 - As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domains... Comments

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Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Bridge the Gap

Dec 3, 2014 - Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Comments

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What gTLDs and Patents Forecast for Digital Marketers

Nov 5, 2014 - Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Comments

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The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

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2014 Is the Year of the Pigeon for Google’s Search Algorithm: Will 2015 Be the Year of the gTLD Cat?

Sep 10, 2014 - Thousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Comments

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5 Things Your CEO Should Know About gTLDs

Aug 13, 2014 - As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are... Comments

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Will the New gTLDs Spur Digital Innovation Away From the Home Page?

Jul 16, 2014 - With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they... Comments

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Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?

Jun 18, 2014 - With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will... Comments

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Think It’s Too Costly to Build Your Own Social Platform? Think Again

May 21, 2014 - New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Comments

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Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

Apr 23, 2014 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising... Comments

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Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

Mar 26, 2014 - How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas... Comments

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Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs

Feb 26, 2014 - The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the... Comments

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New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments

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Top 10 gTLDs to Watch in 2014

Jan 7, 2014 - The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in... Comments

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