Josh McCoy

Lead Strategist

Vizion Interactive

Josh McCoy is a lead strategist at Vizion Interactive. Previously, he worked with 15miles in SEO and local search. He manages the Kansas City Search Engine Marketing Association.

RECENT ARTICLES BY JOSH MCCOY

seo-analytics

Collaborate, Teach, Enforce, and Measure

Dec 21, 2012 - What you, the SEO, need to do in your website migration. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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