Jeremy Hull

Jeremy Hull

Director of Paid Search

iProspect

A recognized leader in the search marketing space, Jeremy keeps iProspect's search teams on the forefront of new technology and industry developments. A passionate champion for digital advertisers, he strategically gains clients placement in many alpha and beta tests with search, display media, and tracking partners. Hull provides paid search strategy for all iProspect teams in the United States, and also collaborates with iProspect offices around the globe. A regular speaker at tradeshows such as SES and SMX, he has also written articles for Search Engine Watch, ClickZ, MediaPost, SES Magazine, and the annual Internet Retailer Search Marketing Guide.

Over the past eight years, Hull has provided campaign analysis and strategic direction to iProspect clients including General Motors, adidas, Neiman Marcus, The Gap, Hilton Worldwide, Cole Haan, Mandarin Oriental Hotel Group, Timberland, and many other leading brands. He was instrumental in taking Nike's successful domestic online marketing campaigns international with Nike EMEA. 

Profile

RECENT ARTICLES BY JEREMY HULL

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What’s the Incremental Value of Paid Search?

Jun 5, 2014 - It's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick... Comments

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4 Paid Search Spring Cleaning Tips

Apr 10, 2014 - Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can... Comments

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Search Shouldn’t Live in a Vacuum: How to Align It With Other Channels

Feb 10, 2014 - Here is a list of easy-to-implement opportunities to connect strategies from other channels to search marketing initiatives, and vice versa. Comments

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Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now

Dec 16, 2013 - As the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's worth... Comments

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Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search

Oct 28, 2013 - Marketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shares... Comments

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What Does the Future of Mobile Search Marketing Look Like?

Sep 4, 2013 - Why is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves? Comments

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How to Break Enhanced Campaigns (and Why You Shouldn't Bother)

Jul 1, 2013 - Advertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but... Comments

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Demystifying Google's Enhanced Campaigns Bid Modifiers

May 6, 2013 - Bid modifiers are a powerful new feature, but advertisers should take care when implementing them. Comments

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What Else Are You Telling Google When You Hit the Search Button?

Mar 14, 2013 - Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Comments

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What to Do if Your Client's Site Goes Down

Feb 11, 2013 - Make sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Comments

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How to Effectively Audit Your Paid Search Accounts

Dec 28, 2012 - Deliver maximum performance by reviewing your settings, account structure, ad copy, and extensions. Comments

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