Marketing News & Expert Advice
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Jeremy Hull
Associate Director of Paid Search
iProspect
Jeremy Hull has become a well-respected leader within iProspect, with clients and with all of the major search engines. Always on the forefront of new technology and industry developments, and a passionate champion for online retailers, he leads many of iProspect's alpha and beta tests with search, display media, and tracking vendors. The search engines rely on Hull's insightful analysis and feedback to improve new developments like Microsoft adCenter. Hull has provided campaign analysis and strategic direction to Nike, Burberry, Accor Hotels North America, Timberland, Talbots, and Neiman Marcus and its luxury subsidiaries, including Horchow and Bergdorf Goodman. He was instrumental in taking Nike's successful domestic online marketing campaigns international with Nike EMEA (Europe, Middle East, Africa).
RECENT ARTICLES BY JEREMY HULL
What Does the Future of Mobile Search Marketing Look Like?
Sep 4, 2013 - Why is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves? Comments
How to Break Enhanced Campaigns (and Why You Shouldn't Bother)
Jul 1, 2013 - Advertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but... Comments
Demystifying Google's Enhanced Campaigns Bid Modifiers
May 6, 2013 - Bid modifiers are a powerful new feature, but advertisers should take care when implementing them. Comments
What Else Are You Telling Google When You Hit the Search Button?
Mar 14, 2013 - Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Comments
What to Do if Your Client's Site Goes Down
Feb 11, 2013 - Make sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Comments
How to Effectively Audit Your Paid Search Accounts
Dec 28, 2012 - Deliver maximum performance by reviewing your settings, account structure, ad copy, and extensions. Comments
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