Marko Muellner

Marko Muellner

VP of Marketing

ShopIgniter

Marko Muellner has been a digital marketer for over 18 years, with deep experience in cross-channel, integrated, and multi-touch marketing strategy, creative development, and account management. He has spent his time learning how digital and social media marketing is applied in non-profits, international digital agencies, .com start-ups, global sportswear and beer companies, and at a top-tier web analytics and optimization company. This experience has brought him to the stage as a featured speaker at the Luxury Interactive Conference. His social media and digital marketing expertise have been featured in Luxury Daily, the SmartBlog on Social Media, Mobile Marketer, InsideSocialCommerce, and Facebook Advanced. He can be reached at @markozm.

RECENT ARTICLES BY MARKO MUELLNER

Content

Who's Driving Your Content Strategy?

Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

mobileads

Are You Reaching AND Converting Mobile Consumers?

Aug 19, 2014 - While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile... Comments

move-the-needle

5 Ways to Move the Needle: What I Learned During the World Cup

Jul 22, 2014 - The World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world... Comments

Social Media

What Is "Rich Media" in a Social Mobile World?

Jun 24, 2014 - Social media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace... Comments

2014

Organic Reach Is Temporary: 4 Big Insights Shaping 2014

May 27, 2014 - There have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Comments

direct-marketing

Social Is the Next Great Direct Response Channel

Apr 29, 2014 - Mobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Comments

mobileads

Give Me Mobile-First or Give Me Death

Apr 1, 2014 - Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires... Comments

mobileads

We’re All Mobile Marketers Now

Mar 4, 2014 - Time spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or... Comments

mobilemarketing

The End of Microsites

Feb 4, 2014 - Digital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at... Comments

shopping-data

Can Digital Finally Drive Offline Sales At Scale?

Jan 7, 2014 - Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 percent... Comments

marko-muellner-12

5 Reasons to Capture Emails in Social

Dec 10, 2013 - Focusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purchase... Comments

shutterstock-160417190

2014: The Year of Social Performance Marketing

Nov 12, 2013 - With the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or... Comments

television-set-002-e1291628199655

2014: The Year of Social TV

Oct 15, 2013 - Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Comments

digital-age

Why is Digital Marketing Success So Elusive?

Sep 20, 2013 - With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing... Comments

facebookmobile

Changing the Way You Think of Reaching Consumers in Social Streams

Aug 20, 2013 - From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to... Comments

digital-advertising

2 Fundamental Truths About Digital Marketing You Need to Embrace Immediately

Jul 23, 2013 - Every new day we continue to push back on the complexities of our marketplace we limit our ability to iterate quickly and to capitalize on the expertise... Comments

rogers-and-parton

Islands in the Stream, That Is What We Are

Jun 25, 2013 - Strategic digital marketing advice from Dolly Parton and Kenny Rogers. Comments

mobile-video

Digital Video Is New Again…What?

May 28, 2013 - There are four major trends that are changing the way marketers are thinking about digital video and why the excitement is building: social media, mobile... Comments

facebook-homepage

Is Facebook the World's Best Loyalist Marketing Platform Ever?

Apr 30, 2013 - We must begin to apply brand marketing budget, creativity, and the emerging social advertising toolset to the challenge of creating loyalists and increasing... Comments

facebook-homepage

Dark Posts Will Change How You Think About Facebook

Apr 2, 2013 - With this new power to reach into fans' news feeds, the potential to drive sustained brand and business value is suddenly real. Comments

content

Content + Context Are the New Black

Mar 5, 2013 - It's time to dive deep into how digital consumers behave, what they expect, and what engages them. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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