Marko Muellner

Marko Muellner

Digital Vice President Group Director

Edelman Portland

Marko Z Muellner has been a digital marketer for more than 18 years with deep experience in cross-channel, integrated, and multi-touch marketing and communications strategy, creative development, and account management. He has spent his time learning how digital and social media marketing is applied in nonprofits, international digital and PR agencies, start-ups, global sportswear and beer brands, and at a leading Web analytics and optimization company. This experience has brought him to the stage as a featured speaker and to the pages of top-tier publications as a columnist. His social media and digital marketing expertise have been featured in ClickZ, Luxury Daily, the SmartBlog on Social Media, Mobile Marketer, Social Fresh, and InsideFacebook to name a few. He is currently the digital vice president and group director at Edelman in the Portland, Oregon, office and he can be reached on Twitter at @markozm.

RECENT ARTICLES BY MARKO MUELLNER

businessman-with-business

Are You a Fireworks or Bonfire Marketer?

Jun 26, 2015 - Many campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture... Comments

storybooks

Telling Stories or Delivering Messages: What Inspires You Most?

May 26, 2015 - Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centered... Comments

slow-growth

Why Is Digital Marketing Growing So Slowly?

Apr 28, 2015 - Even though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Comments

digital-publishing

Brand Newsroom 2.0

Mar 31, 2015 - Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? Comments

buying-marketing-technology

How Agencies Buy Marketing Technology

Mar 3, 2015 - The relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down. Comments

shutterstock-178709681-team-meeting

The Marketing Team of the Future

Feb 3, 2015 - As the world of marketing evolves, so must the way in which we structure our organizations and teams. Is your company ready? Comments

digital-transformation

Digital Transformation in 2015

Dec 9, 2014 - What are some of the changes that marketers can look forward to, and begin to prepare for, as 2015 approaches? Comments

internet-of-things-sign

The Internet of Things Will Disrupt Your Business - Will You Survive?

Nov 11, 2014 - We're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology... Comments

resume

Insights From a Digital Marketing Job Search

Oct 14, 2014 - Many successful tactics that may help you land your dream job can be beneficial in the digital marketing ecosystem as well. Comments

Content

Who's Driving Your Content Strategy?

Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

mobileads

Are You Reaching AND Converting Mobile Consumers?

Aug 19, 2014 - While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile... Comments

move-the-needle

5 Ways to Move the Needle: What I Learned During the World Cup

Jul 22, 2014 - The World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world... Comments

Social Media

What Is "Rich Media" in a Social Mobile World?

Jun 24, 2014 - Social media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace... Comments

2014

Organic Reach Is Temporary: 4 Big Insights Shaping 2014

May 27, 2014 - There have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Comments

direct-marketing

Social Is the Next Great Direct Response Channel

Apr 29, 2014 - Mobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Comments

mobileads

Give Me Mobile-First or Give Me Death

Apr 1, 2014 - Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires... Comments

mobileads

We’re All Mobile Marketers Now

Mar 4, 2014 - Time spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or... Comments

mobilemarketing

The End of Microsites

Feb 4, 2014 - Digital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at... Comments

shopping-data

Can Digital Finally Drive Offline Sales At Scale?

Jan 7, 2014 - Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 percent... Comments

marko-muellner-12

5 Reasons to Capture Emails in Social

Dec 10, 2013 - Focusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purchase... Comments

shutterstock-160417190

2014: The Year of Social Performance Marketing

Nov 12, 2013 - With the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or... Comments

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