Kristin Kovner

Kristin Kovner

Kristin Kovner is a digital marketing, technology, and media industry veteran, most recently serving as the Vice President of Marketing Strategy at AOL, where she managed the AOL and AOL Advertising brands and set and executed the go-to-market strategy for AOL's owned and operated websites, including AOL.com, Moviefone, MapQuest, Engadget, and The Huffington Post.

Prior to joining AOL, Kristin served as the Head of Industry Marketing for YouTube and held various roles on Google's marketing team. Kristin has also worked as a journalist for Newsweek and SmartMoney, The Wall Street Journal's magazine, and as an economic consultant at Bates White LLC.

Kristin graduated Phi Beta Kappa and Magna Cum Laude from Yale College and currently lives in New York City.

RECENT ARTICLES BY KRISTIN KOVNER

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5 Mistakes Killing Your Marketing

Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments

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10 Secrets to the Perfect Webinar

Mar 19, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

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The Internet of Everything: Reflections on the 2013 Mobile World Congress

Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments

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Don't Just Check the Box on Content

Feb 19, 2013 - Before you embark on any content marketing strategy, here are some questions you need to ask and answer. Comments

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Back-to-Basics Digital Marketing

Feb 6, 2013 - To make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Comments

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