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Kristin Kovner

Kristin Kovner

President

K-SQUARED STRATEGIES

Kristin Kovner is a digital marketing, technology, and media industry veteran. Her firm, K-SQUARED STRATEGIES, helps high-growth media and tech companies develop and execute best-in-class marketing strategies. Prior to opening her own consultancy, Kristin served as the Vice President of Marketing Strategy at AOL, where she managed the AOL and AOL Advertising brands and set and executed the go-to-market strategy for AOL's owned and operated websites, including AOL.com, Moviefone, MapQuest, Engadget, and The Huffington Post.

Prior to joining AOL, Kristin served as the Head of Industry Marketing for YouTube and held various roles on Google's marketing team. Kristin has also worked as a journalist for Newsweek and SmartMoney, The Wall Street Journal's magazine, and as an economic consultant at Bates White LLC.

Kristin graduated Phi Beta Kappa and Magna Cum Laude from Yale College and currently lives in New York City.

RECENT ARTICLES BY KRISTIN KOVNER

smash

Be a Smash: Marketing Lessons From a Failed TV Show

May 14, 2013 - Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's... Comments

newfronts

Tales From the Digital Content NewFronts (DCNF)

Apr 30, 2013 - Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct? Comments

experiment

If Brands Aren't Experimenting, They Should Be

Apr 16, 2013 - An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Comments

bad-email

5 Mistakes Killing Your Marketing

Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments

webinarboard

10 Secrets to the Perfect Webinar

Mar 19, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

mobile-world-congress

The Internet of Everything: Reflections on the 2013 Mobile World Congress

Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments

checkbox

Don't Just Check the Box on Content

Feb 19, 2013 - Before you embark on any content marketing strategy, here are some questions you need to ask and answer. Comments

back-to-basics

Back-to-Basics Digital Marketing

Feb 6, 2013 - To make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Comments

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