Kristin Kovner

Kristin Kovner

President

K-SQUARED STRATEGIES

Kristin Kovner is a digital marketing, technology, and media industry veteran. Her firm, K-SQUARED STRATEGIES, helps high-growth media and tech companies develop and execute best-in-class marketing strategies. Prior to opening her own consultancy, Kristin served as the Vice President of Marketing Strategy at AOL, where she managed the AOL and AOL Advertising brands and set and executed the go-to-market strategy for AOL's owned and operated websites, including AOL.com, Moviefone, MapQuest, Engadget, and The Huffington Post.

Prior to joining AOL, Kristin served as the Head of Industry Marketing for YouTube and held various roles on Google's marketing team. Kristin has also worked as a journalist for Newsweek and SmartMoney, The Wall Street Journal's magazine, and as an economic consultant at Bates White LLC.

Kristin graduated Phi Beta Kappa and Magna Cum Laude from Yale College and currently lives in New York City.

Profile

RECENT ARTICLES BY KRISTIN KOVNER

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Should Addressable TV Be Part of Your Media Plan?

Apr 15, 2014 - With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an... Comments

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5 Questions to Ask Your Potential Programmatic Buying Partner

Mar 18, 2014 - With programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limitations... Comments

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Best Practices for B2B Content Marketing With Video

Feb 18, 2014 - As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tactics... Comments

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How to Prove the ROI of an Event

Jan 22, 2014 - 20 ways to measure the success, or failure, of an event. Comments

square-image

No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

Dec 30, 2013 - When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Comments

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Be Thankful for These 10 Online Marketing Trends

Nov 26, 2013 - Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends... Comments

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8 Simple Rules for Stronger PowerPoint Presentations

Nov 14, 2013 - Admit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attractive... Comments

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StreetFight Summit: In Local Marketing, How Close is Close Enough?

Oct 29, 2013 - Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist... Comments

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Not So Fast! 7 Hurdles to the Big Data Revolution

Oct 16, 2013 - Behind the big data hype are a few realities that threaten to stall the revolution. Comments

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"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising... Comments

mentos

Six Best Practices to Steal from Native Advertising

Sep 17, 2013 - Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Comments

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5 Things to Do Today to Make the Rest of Your Year Easier

Sep 3, 2013 - The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. Comments

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10 Secrets to the Perfect Webinar

Aug 6, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

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5 Rules for Turning Data Into Insights and Stories

Jul 23, 2013 - Remember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk. Comments

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6 Digital Metrics You Should Be Watching

Jul 9, 2013 - The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand... Comments

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Best of Cannes: Turning Creativity Into Action

Jun 25, 2013 - How to harness the essence of the most successful campaigns at Cannes for your brand. Comments

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4 Lessons Marketers Can Learn From 'Arrested Development'

May 28, 2013 - Never forget, "there's always money in the banana stand." Comments

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Be a Smash: Marketing Lessons From a Failed TV Show

May 14, 2013 - Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's... Comments

newfronts

Tales From the Digital Content NewFronts (DCNF)

Apr 30, 2013 - Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct? Comments

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If Brands Aren't Experimenting, They Should Be

Apr 16, 2013 - An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Comments

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5 Mistakes Killing Your Marketing

Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments

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