Kristin Kovner

Kristin Kovner

President

K-SQUARED STRATEGIES

Kristin Kovner is a digital marketing, technology, and media industry veteran. Her firm, K-SQUARED STRATEGIES, helps high-growth media and tech companies develop and execute best-in-class marketing strategies. Prior to opening her own consultancy, Kristin served as the Vice President of Marketing Strategy at AOL, where she managed the AOL and AOL Advertising brands and set and executed the go-to-market strategy for AOL's owned and operated websites, including AOL.com, Moviefone, MapQuest, Engadget, and The Huffington Post.

Prior to joining AOL, Kristin served as the Head of Industry Marketing for YouTube and held various roles on Google's marketing team. Kristin has also worked as a journalist for Newsweek and SmartMoney, The Wall Street Journal's magazine, and as an economic consultant at Bates White LLC.

Kristin graduated Phi Beta Kappa and Magna Cum Laude from Yale College and currently lives in New York City.

Profile

RECENT ARTICLES BY KRISTIN KOVNER

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Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

Apr 14, 2015 - A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Comments

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6 Questions to Ask Your Programmatic Audience Targeting Partner

Mar 17, 2015 - Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best... Comments

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What Marketers Can Learn From the Oscars

Feb 20, 2015 - The biggest award show of the year has a lot to teach marketers - are you ready to learn from the stars? Comments

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The 5 Trends That Really Matter for Marketers in 2015

Jan 20, 2015 - There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Comments

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How to Launch Your B2B Social Media Presence: A 30-Day Plan

Dec 23, 2014 - This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Comments

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7 Marketing Best Practices I Picked Up in Amsterdam

Nov 25, 2014 - A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Comments

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10 Best Practices for Global Launches and Localization

Oct 28, 2014 - In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Comments

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5 Best Practices to Steal for Your Holiday Marketing Campaign

Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app... Comments

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5 Mobile Advertising Myths – and How to Bust Them

Sep 2, 2014 - There are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is. Comments

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5 Marketing Tips I Learned in London

Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a... Comments

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6 More Best Practices for a Great B2B Website

Jun 10, 2014 - The old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Comments

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Best Practices for Branded Vine Videos

May 13, 2014 - While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are... Comments

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Should Addressable TV Be Part of Your Media Plan?

Apr 15, 2014 - With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an... Comments

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5 Questions to Ask Your Potential Programmatic Buying Partner

Mar 18, 2014 - With programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limitations... Comments

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Best Practices for B2B Content Marketing With Video

Feb 18, 2014 - As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tactics... Comments

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How to Prove the ROI of an Event

Jan 22, 2014 - 20 ways to measure the success, or failure, of an event. Comments

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No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

Dec 30, 2013 - When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Comments

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Be Thankful for These 10 Online Marketing Trends

Nov 26, 2013 - Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends... Comments

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8 Simple Rules for Stronger PowerPoint Presentations

Nov 14, 2013 - Admit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attractive... Comments

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StreetFight Summit: In Local Marketing, How Close is Close Enough?

Oct 29, 2013 - Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist... Comments

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Not So Fast! 7 Hurdles to the Big Data Revolution

Oct 16, 2013 - Behind the big data hype are a few realities that threaten to stall the revolution. Comments

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