Kristin Kovner

Kristin Kovner

President

K-SQUARED STRATEGIES

Kristin Kovner is a digital marketing, technology, and media industry veteran. Her firm, K-SQUARED STRATEGIES, helps high-growth media and tech companies develop and execute best-in-class marketing strategies. Prior to opening her own consultancy, Kristin served as the Vice President of Marketing Strategy at AOL, where she managed the AOL and AOL Advertising brands and set and executed the go-to-market strategy for AOL's owned and operated websites, including AOL.com, Moviefone, MapQuest, Engadget, and The Huffington Post.

Prior to joining AOL, Kristin served as the Head of Industry Marketing for YouTube and held various roles on Google's marketing team. Kristin has also worked as a journalist for Newsweek and SmartMoney, The Wall Street Journal's magazine, and as an economic consultant at Bates White LLC.

Kristin graduated Phi Beta Kappa and Magna Cum Laude from Yale College and currently lives in New York City.

Profile

RECENT ARTICLES BY KRISTIN KOVNER

London outline

5 Marketing Tips I Learned in London

Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a... Comments

b2b

6 More Best Practices for a Great B2B Website

Jun 10, 2014 - The old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Comments

vine

Best Practices for Branded Vine Videos

May 13, 2014 - While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are... Comments

tv-static

Should Addressable TV Be Part of Your Media Plan?

Apr 15, 2014 - With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an... Comments

question mark

5 Questions to Ask Your Potential Programmatic Buying Partner

Mar 18, 2014 - With programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limitations... Comments

video-streaming-shutterstock-99918575

Best Practices for B2B Content Marketing With Video

Feb 18, 2014 - As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tactics... Comments

ses-networking-event

How to Prove the ROI of an Event

Jan 22, 2014 - 20 ways to measure the success, or failure, of an event. Comments

square-image

No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

Dec 30, 2013 - When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Comments

shutterstock-136156817

Be Thankful for These 10 Online Marketing Trends

Nov 26, 2013 - Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends... Comments

boringpowerpoint

8 Simple Rules for Stronger PowerPoint Presentations

Nov 14, 2013 - Admit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attractive... Comments

fight-9-9

StreetFight Summit: In Local Marketing, How Close is Close Enough?

Oct 29, 2013 - Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist... Comments

big-data-screen

Not So Fast! 7 Hurdles to the Big Data Revolution

Oct 16, 2013 - Behind the big data hype are a few realities that threaten to stall the revolution. Comments

rothenberg

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising... Comments

mentos

Six Best Practices to Steal from Native Advertising

Sep 17, 2013 - Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Comments

holiday-shopping

5 Things to Do Today to Make the Rest of Your Year Easier

Sep 3, 2013 - The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. Comments

webinarboard

10 Secrets to the Perfect Webinar

Aug 6, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

web-data

5 Rules for Turning Data Into Insights and Stories

Jul 23, 2013 - Remember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk. Comments

mobile-measurement

6 Digital Metrics You Should Be Watching

Jul 9, 2013 - The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand... Comments

bridge-of-life

Best of Cannes: Turning Creativity Into Action

Jun 25, 2013 - How to harness the essence of the most successful campaigns at Cannes for your brand. Comments

arrested-development

4 Lessons Marketers Can Learn From 'Arrested Development'

May 28, 2013 - Never forget, "there's always money in the banana stand." Comments

smash

Be a Smash: Marketing Lessons From a Failed TV Show

May 14, 2013 - Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...