Marketing News & Expert Advice
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Kristin Kovner
President
K-SQUARED STRATEGIES
Kristin Kovner is a digital marketing, technology, and media industry veteran. Her firm, K-SQUARED STRATEGIES, helps high-growth media and tech companies develop and execute best-in-class marketing strategies. Prior to opening her own consultancy, Kristin served as the Vice President of Marketing Strategy at AOL, where she managed the AOL and AOL Advertising brands and set and executed the go-to-market strategy for AOL's owned and operated websites, including AOL.com, Moviefone, MapQuest, Engadget, and The Huffington Post.
Prior to joining AOL, Kristin served as the Head of Industry Marketing for YouTube and held various roles on Google's marketing team. Kristin has also worked as a journalist for Newsweek and SmartMoney, The Wall Street Journal's magazine, and as an economic consultant at Bates White LLC.
Kristin graduated Phi Beta Kappa and Magna Cum Laude from Yale College and currently lives in New York City.
RECENT ARTICLES BY KRISTIN KOVNER
"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising... Comments
Six Best Practices to Steal from Native Advertising
Sep 17, 2013 - Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Comments
5 Things to Do Today to Make the Rest of Your Year Easier
Sep 3, 2013 - The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. Comments
10 Secrets to the Perfect Webinar
Aug 6, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments
5 Rules for Turning Data Into Insights and Stories
Jul 23, 2013 - Remember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk. Comments
6 Digital Metrics You Should Be Watching
Jul 9, 2013 - The six metrics you should be watching, not just for their absolute value or monthly change, but for the story they may be telling you about your brand... Comments
Best of Cannes: Turning Creativity Into Action
Jun 25, 2013 - How to harness the essence of the most successful campaigns at Cannes for your brand. Comments
5 Best Practices for a Great B2B Website
Jun 11, 2013 - When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Comments
4 Lessons Marketers Can Learn From 'Arrested Development'
May 28, 2013 - Never forget, "there's always money in the banana stand." Comments
Be a Smash: Marketing Lessons From a Failed TV Show
May 14, 2013 - Remember: it all starts with a good product, don't forget to tell the story behind the story, and social media and reviews are key to any campaign's... Comments
Tales From the Digital Content NewFronts (DCNF)
Apr 30, 2013 - Why are we, the forward-thinking, trailblazing, innovative digital creators, retrofitting ourselves into an analog construct? Comments
If Brands Aren't Experimenting, They Should Be
Apr 16, 2013 - An interview with Selectable Media's Matt Minoff about content innovation, the New York tech scene, and the best country in which to get locked up. Comments
5 Mistakes Killing Your Marketing
Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments
The Internet of Everything: Reflections on the 2013 Mobile World Congress
Mar 5, 2013 - If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Comments
Don't Just Check the Box on Content
Feb 19, 2013 - Before you embark on any content marketing strategy, here are some questions you need to ask and answer. Comments
Back-to-Basics Digital Marketing
Feb 6, 2013 - To make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
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October 8, 2013
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Sitecore
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Adapt marketing for multiple devices
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