RECENT ARTICLES BY KRISTIN KOVNER

amsterdam-at-dawn

7 Marketing Best Practices I Picked Up in Amsterdam

Nov 25, 2014 - A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Comments

globechessboard

10 Best Practices for Global Launches and Localization

Oct 28, 2014 - In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Comments

elf-yourself

5 Best Practices to Steal for Your Holiday Marketing Campaign

Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app... Comments

mobilephone77

5 Mobile Advertising Myths – and How to Bust Them

Sep 2, 2014 - There are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is. Comments

Full-time IT positions down by nearly 10 per cent at London boroughs since 2012

5 Marketing Tips I Learned in London

Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a... Comments

b2b

6 More Best Practices for a Great B2B Website

Jun 10, 2014 - The old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Comments

vine

Best Practices for Branded Vine Videos

May 13, 2014 - While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are... Comments

tv-static

Should Addressable TV Be Part of Your Media Plan?

Apr 15, 2014 - With the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an... Comments

question mark

5 Questions to Ask Your Potential Programmatic Buying Partner

Mar 18, 2014 - With programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limitations... Comments

video-streaming-shutterstock-99918575

Best Practices for B2B Content Marketing With Video

Feb 18, 2014 - As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tactics... Comments

ses-networking-event

How to Prove the ROI of an Event

Jan 22, 2014 - 20 ways to measure the success, or failure, of an event. Comments

square-image

No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

Dec 30, 2013 - When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Comments

shutterstock-136156817

Be Thankful for These 10 Online Marketing Trends

Nov 26, 2013 - Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends... Comments

boringpowerpoint

8 Simple Rules for Stronger PowerPoint Presentations

Nov 14, 2013 - Admit it, no one likes PowerPoint, yet it remains the industry standard. Columnist Kristin Kovner shares her 8 simple rules for more engaging, attractive... Comments

fight-9-9

StreetFight Summit: In Local Marketing, How Close is Close Enough?

Oct 29, 2013 - Just how effective is your local marketing? It goes far beyond messaging people who live or are located within a certain proximity of your store. Columnist... Comments

big-data-screen

Not So Fast! 7 Hurdles to the Big Data Revolution

Oct 16, 2013 - Behind the big data hype are a few realities that threaten to stall the revolution. Comments

rothenberg

"Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg

Oct 1, 2013 - After the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertising... Comments

mentos

Six Best Practices to Steal from Native Advertising

Sep 17, 2013 - Six lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Comments

holiday-shopping

5 Things to Do Today to Make the Rest of Your Year Easier

Sep 3, 2013 - The holiday season will be here before you know it, so here are five things to do today that will make for smoother sailing for the rest of the year. Comments

webinarboard

10 Secrets to the Perfect Webinar

Aug 6, 2013 - Position your brand as a thought leader and build your funnel and grow your social footprint with the perfect webinar. Comments

web-data

5 Rules for Turning Data Into Insights and Stories

Jul 23, 2013 - Remember to make it real, that context is king, it's all in the details, find the nugget, and good data does not have an asterisk. Comments

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