As Chief Marketing Officer of Rubicon Project, Julie Ginches is tasked with building the company's leadership position in advertising automation technology. She is responsible for all marketing functions, from leading the company's global public profile, and go-to-market strategy to sales enablement, marketing communications and public relations.
Ginches is a high profile marketing leader with 20 years' experience in launching and repositioning high growth start-ups through to market leadership, IPOs and acquisitions. She specializes in building brand, global marketing teams, and differentiating companies and products for maximum valuation.
As an early executive team leader at DataXu, Ginches built the company's global brand and marketing machine, spurring Inc. Magazine to name it the #5 Fastest Growing Company ranking in the overall 2013 INC 500 List.
Additionally, Ginches has led the marketing efforts at many other notable start-ups including, Jumptap, recently acquired by Millennial Media, Autonomy, which was acquired by HP, FAST, which was acquired by Microsoft, and Epicon, which was acquired by Nortel.
Ginches holds both a B.S. and MBA from Suffolk University, and is a frequent contributor and speaker in the marketing technology arena.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT