As Chief Marketing Officer of Rubicon Project, Julie Ginches is tasked with building the company's leadership position in advertising automation technology. She is responsible for all marketing functions, from leading the company's global public profile, and go-to-market strategy to sales enablement, marketing communications and public relations.
Ginches is a high profile marketing leader with 20 years' experience in launching and repositioning high growth start-ups through to market leadership, IPOs and acquisitions. She specializes in building brand, global marketing teams, and differentiating companies and products for maximum valuation.
As an early executive team leader at DataXu, Ginches built the company's global brand and marketing machine, spurring Inc. Magazine to name it the #5 Fastest Growing Company ranking in the overall 2013 INC 500 List.
Additionally, Ginches has led the marketing efforts at many other notable start-ups including, Jumptap, recently acquired by Millennial Media, Autonomy, which was acquired by HP, FAST, which was acquired by Microsoft, and Epicon, which was acquired by Nortel.
Ginches holds both a B.S. and MBA from Suffolk University, and is a frequent contributor and speaker in the marketing technology arena.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT