Julie Ginches

Julie Ginches

VP of Marketing

DataXu

Julie Ginches is Vice President of Marketing at DataXu, a Boston-based maker of digital marketing management software. She joined DataXu from mobile ad network Jumptap. In her 20 years of experience, Julie has launched dozens of startups, repositioned companies, acquired and been acquired, and navigated successful IPOs. She has led marketing efforts at such companies as Autonomy (acquired by HP), FAST (acquired by Microsoft), and Epicon (acquired by Nortel).

RECENT ARTICLES BY JULIE GINCHES

evolutionnew

Programmatic Marketing in the Age of Digital Darwinism

Mar 18, 2013 - A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything... Comments

mobile-video

Delivering Customized Mobile Advertising to Build Your Brand in the Digital World

Jan 22, 2013 - Marketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality experience... Comments

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