Marketing News & Expert Advice
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Julie Ginches
VP of Marketing
DataXu
Julie Ginches is Vice President of Marketing at DataXu, a Boston-based maker of digital marketing management software. She joined DataXu from mobile ad network Jumptap. In her 20 years of experience, Julie has launched dozens of startups, repositioned companies, acquired and been acquired, and navigated successful IPOs. She has led marketing efforts at such companies as Autonomy (acquired by HP), FAST (acquired by Microsoft), and Epicon (acquired by Nortel).
RECENT ARTICLES BY JULIE GINCHES
The State of Video Advertising
Sep 2, 2013 - An interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Comments
Top Trends in Programmatic Marketing
Jul 8, 2013 - It's time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage. Comments
Independent Agency BSSP Embraces the Future
May 29, 2013 - Move to programmatic marketing benefits innovative agency, clients - and the bottom line. Comments
Programmatic Marketing in the Age of Digital Darwinism
Mar 18, 2013 - A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything... Comments
Delivering Customized Mobile Advertising to Build Your Brand in the Digital World
Jan 22, 2013 - Marketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality experience... Comments
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UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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