Julie Ginches

Julie Ginches

CMO

Rubicon

As Chief Marketing Officer of Rubicon Project, Julie Ginches is tasked with building the company's leadership position in advertising automation technology. She is responsible for all marketing functions, from leading the company's global public profile, and go-to-market strategy to sales enablement, marketing communications and public relations.

Ginches is a high profile marketing leader with 20 years' experience in launching and repositioning high growth start-ups through to market leadership, IPOs and acquisitions. She specializes in building brand, global marketing teams, and differentiating companies and products for maximum valuation.
As an early executive team leader at DataXu, Ginches built the company's global brand and marketing machine, spurring Inc. Magazine to name it the #5 Fastest Growing Company ranking in the overall 2013 INC 500 List.

Additionally, Ginches has led the marketing efforts at many other notable start-ups including, Jumptap, recently acquired by Millennial Media, Autonomy, which was acquired by HP, FAST, which was acquired by Microsoft, and Epicon, which was acquired by Nortel.

Ginches holds both a B.S. and MBA from Suffolk University, and is a frequent contributor and speaker in the marketing technology arena.

RECENT ARTICLES BY JULIE GINCHES

online-video

The State of Video Advertising

Sep 2, 2013 - An interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Comments

marketing-tech

Top Trends in Programmatic Marketing

Jul 8, 2013 - It's time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage. Comments

prediction

Independent Agency BSSP Embraces the Future

May 29, 2013 - Move to programmatic marketing benefits innovative agency, clients - and the bottom line. Comments

evolutionnew

Programmatic Marketing in the Age of Digital Darwinism

Mar 18, 2013 - A brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of everything... Comments

mobile-video

Delivering Customized Mobile Advertising to Build Your Brand in the Digital World

Jan 22, 2013 - Marketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality experience... Comments

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