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John Gagnon

John Gagnon

Bing Ads Evangelist, Microsoft

John Gagnon is a Bing Ads Evangelist (aka “search nerd”) at Microsoft. He has worked for both Bing Ads and Google AdWords, and is a frequent speaker at digital marketing conferences such as SES, SMX, and others. He has advised hundreds of clients ranging from Microsoft teams like Windows and Internet Explorer to small businesses like local garage door repair shops just getting started.

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RECENT ARTICLES BY JOHN GAGNON

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5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data

May 2, 2013 - As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel... Comments

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Applying Big Data Insights to Ad Copy Strategy: Travel Edition

Apr 4, 2013 - What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Comments

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Why Marketers Should Care About Tax Refunds

Mar 8, 2013 - Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars. Comments

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Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

Feb 6, 2013 - Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and... Comments

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