John Gagnon

John Gagnon

Bing Ads Evangelist, Microsoft

John Gagnon is a Bing Ads Evangelist (aka “search nerd”) at Microsoft. He has worked for both Bing Ads and Google AdWords, and is a frequent speaker at digital marketing conferences such as SES, SMX, and others. He has advised hundreds of clients ranging from Microsoft teams like Windows and Internet Explorer to small businesses like local garage door repair shops just getting started.

Profile

RECENT ARTICLES BY JOHN GAGNON

clicks

#CZLNY: Smarter Ad Copy Testing: What Makes People Click?

Apr 3, 2014 - Building off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect... Comments

big-data-world

Data Hiding in Plain Sight: Using Real-World Data for Marketing Success

Mar 6, 2014 - What happens when you lift your head from the deep detail dive to find answers in the real world? New tools and creative uses of data help us to model... Comments

education-bingads-all-devices

Get Schooled: Best Word Choice for Education PPC Ads

Feb 6, 2014 - A detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and... Comments

john-gagnon-heatmap-jan

Diet & Exercise PPC Wins: Not Just a New Year's Resolution

Jan 9, 2014 - In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new... Comments

geoflow-excel-visuals

No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data

Dec 25, 2013 - As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel... Comments

john-gagnon-iceberg

Engage & Impress with PowerPoint: Tips for Digital Marketing Presentations

Dec 12, 2013 - Few applications have the capacity for beauty and carnage as PowerPoint. Columnist John Gagnon from Bing shares tips to help digital marketers engage... Comments

hotels-heatmap

PPC Tips from Bing's Deep Dive Into Travel Verticals Ad Optimization

Nov 14, 2013 - Bing shares PPC tips and insight for travel brands from their recent analysis of 150,000 ads running on the Yahoo Bing Network. See how to get in front... Comments

2-apparel-and-accessories-heatmap

Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimization Tips)

Oct 17, 2013 - Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season. Comments

powermap-visualizations

PowerMap: Excel Charting Plus Bing Maps on Steroids

Sep 19, 2013 - Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Comments

realtime

5 Quick Excel Tips for Marketers and SMBs With No Time

Aug 22, 2013 - Save time and improve your reporting skills with these important tips. Comments

trulia-app

3 Creative Ways to Use Public Data for Digital Marketers

Jul 25, 2013 - For small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions. Comments

bing-ad-copy

Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition

Jun 27, 2013 - When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations... Comments

top-performers-bing-ads-ad-copy

Applying Big Data Insights to Ad Copy Strategy: Travel Edition

Apr 4, 2013 - What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Comments

tax-refund

Why Marketers Should Care About Tax Refunds

Mar 8, 2013 - Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars. Comments

bing-ads-cpcs-by-segment

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

Feb 6, 2013 - Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...