John Gagnon

John Gagnon

Bing Ads Evangelist, Microsoft

John Gagnon is a Bing Ads Evangelist (aka “search nerd”) at Microsoft. He has worked for both Bing Ads and Google AdWords, and is a frequent speaker at digital marketing conferences such as SES, SMX, and others. He has advised hundreds of clients ranging from Microsoft teams like Windows and Internet Explorer to small businesses like local garage door repair shops just getting started.

Profile

RECENT ARTICLES BY JOHN GAGNON

Travel

Words That Work for the Holiday Travel Season

Sep 18, 2014 - Here are some ad copy tips that will help drive searchers to click this winter holiday season. Comments

Bing Ads

10 Tips for Winning With Bing Product Ads

Aug 21, 2014 - The Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimization... Comments

PPC

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

Aug 14, 2014 - At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top... Comments

photo of a hand holding crosshairs

Get Vertical-Specific With PPC Timing and Device Targeting

Jul 24, 2014 - A one-size-fits-all approach to campaign timing and device targeting just won't work in this day and age. Marketers need to get specific and refine... Comments

search-marketing-1

Search Trends Vary by Device During Different Times of Day [Study]

Jun 26, 2014 - A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your... Comments

timing-is-everything

Father’s Day, Steakhouses, and Getting Your Timing Right

May 29, 2014 - When is the best time to capture the audience that's ready to spend money for Father's Day, and what are they looking to buy? Comments

all-seing-eye

Eye-Tracking Heat Map Study for Mobile Search

May 1, 2014 - The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Comments

clicks

#CZLNY: Smarter Ad Copy Testing: What Makes People Click?

Apr 3, 2014 - Building off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect... Comments

big-data-world

Data Hiding in Plain Sight: Using Real-World Data for Marketing Success

Mar 6, 2014 - What happens when you lift your head from the deep detail dive to find answers in the real world? New tools and creative uses of data help us to model... Comments

education-bingads-all-devices

Get Schooled: Best Word Choice for Education PPC Ads

Feb 6, 2014 - A detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and... Comments

john-gagnon-heatmap-jan

Diet & Exercise PPC Wins: Not Just a New Year's Resolution

Jan 9, 2014 - In the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new... Comments

geoflow-excel-visuals

No.10 Most Read Article of 2013: 5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data

Dec 25, 2013 - As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel... Comments

john-gagnon-iceberg

Engage & Impress with PowerPoint: Tips for Digital Marketing Presentations

Dec 12, 2013 - Few applications have the capacity for beauty and carnage as PowerPoint. Columnist John Gagnon from Bing shares tips to help digital marketers engage... Comments

hotels-heatmap

PPC Tips from Bing's Deep Dive Into Travel Verticals Ad Optimization

Nov 14, 2013 - Bing shares PPC tips and insight for travel brands from their recent analysis of 150,000 ads running on the Yahoo Bing Network. See how to get in front... Comments

2-apparel-and-accessories-heatmap

Don't Use 'Holiday' in Retail PPC Ad Copy (& Other Surprising Optimization Tips)

Oct 17, 2013 - Research from the Bing Ads team uncovers critical PPC ad optimization insights for retailers this holiday season. Comments

powermap-visualizations

PowerMap: Excel Charting Plus Bing Maps on Steroids

Sep 19, 2013 - Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Comments

realtime

5 Quick Excel Tips for Marketers and SMBs With No Time

Aug 22, 2013 - Save time and improve your reporting skills with these important tips. Comments

trulia-app

3 Creative Ways to Use Public Data for Digital Marketers

Jul 25, 2013 - For small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions. Comments

bing-ad-copy

Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition

Jun 27, 2013 - When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations... Comments

top-performers-bing-ads-ad-copy

Applying Big Data Insights to Ad Copy Strategy: Travel Edition

Apr 4, 2013 - What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Comments

tax-refund

Why Marketers Should Care About Tax Refunds

Mar 8, 2013 - Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars. Comments

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