Marketing News & Expert Advice

John Gagnon

Bing Ads Evangelist, Microsoft

John Gagnon is a Bing Ads Evangelist (aka “search nerd”) at Microsoft. He has worked for both Bing Ads and Google AdWords, and is a frequent speaker at digital marketing conferences such as SES, SMX, and others. He has advised hundreds of clients ranging from Microsoft teams like Windows and Internet Explorer to small businesses like local garage door repair shops just getting started.

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RECENT ARTICLES BY JOHN GAGNON

PowerMap: Excel Charting Plus Bing Maps on Steroids

Sep 19, 2013 - Data visualization tool, PowerMap, lets users leap from big data to invaluable insight shockingly fast. Comments

5 Quick Excel Tips for Marketers and SMBs With No Time

Aug 22, 2013 - Save time and improve your reporting skills with these important tips. Comments

3 Creative Ways to Use Public Data for Digital Marketers

Jul 25, 2013 - For small businesses, agencies, and corporations, "public data," like event dates, can help you make smarter decisions. Comments

Applying Big Data Insights to Ad Copy Strategy: Financial Services Edition

Jun 27, 2013 - When you're able to analyze over 200,000 unique ads that delivered more than 500 million ad impressions on a search engine, you'll know what combinations... Comments

5 Free Excel Add-Ins to Help Digital Marketers Decipher Big Data

May 2, 2013 - As the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Excel... Comments

Applying Big Data Insights to Ad Copy Strategy: Travel Edition

Apr 4, 2013 - What makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Comments

Why Marketers Should Care About Tax Refunds

Mar 8, 2013 - Think about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars. Comments

Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads

Feb 6, 2013 - Both love and customer demand are in the air in the days leading up to Valentine's Day. Bing Ads Evangelist, John Gagnon, provides search trends and... Comments