Ekaterina Walter

Ekaterina Walter

Social Media Trailblazer; CMO

Branderati

Ekaterina Walter is a social media trailblazer and an author of the Wall Street Journal (WSJ) bestseller, “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”, as well as “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI. She has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards). Walter was featured in Forbes and BusinessReviewUSA, and her opinion was highlighted on CNBC, ABC, NBC, Fox News, First Business Chicago, TechCrunch, WSJ and more. She sits on a board of directors of Word of Mouth Marketing Association (WOMMA).

RECENT ARTICLES BY EKATERINA WALTER

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Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications... Comments

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The Growing Social Media Power of Women and Marketing Strategies For Reaching Them

Jan 9, 2014 - Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. Comments

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5 Brands Using Instagram to Interact & Build Fan Relationships

Oct 9, 2013 - Sixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here... Comments

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Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names

Aug 16, 2013 - Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in images... Comments

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Influencers vs. Advocates: Knowing Your Brand Goal

Jul 17, 2013 - For the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success. Comments

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Facebook Introduces the Clickable Hashtag: What Marketers Need to Know

Jun 19, 2013 - The potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their message... Comments

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Visual Storytelling

May 22, 2013 - How to use images to make your brand come alive. Comments

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5 Ways to Make Facebook's New Graph Search Work for Your Brand

Apr 17, 2013 - Brands will need to evolve with new changes to work on meaningful customer interaction if they are going to get the most out of this new feature as... Comments

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Mark Zuckerberg Is in It for the Long Haul

Mar 27, 2013 - Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation... Comments

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Small Businesses Are Benefiting From Google+ Presence

Feb 27, 2013 - Three female entrepreneurs share their secrets to business success with Google+. Comments

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Tumblr - Untapped Marketing Goldmine

Jan 29, 2013 - A look at how small businesses are using Tumblr as a marketing and promotion tool. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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