Ekaterina Walter

Ekaterina Walter

Social Media Trailblazer; CMO

Branderati

Ekaterina Walter is a social media trailblazer and an author of the Wall Street Journal (WSJ) bestseller, “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg”, as well as “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.” A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI. She has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards). Walter was featured in Forbes and BusinessReviewUSA, and her opinion was highlighted on CNBC, ABC, NBC, Fox News, First Business Chicago, TechCrunch, WSJ and more. She sits on a board of directors of Word of Mouth Marketing Association (WOMMA).

RECENT ARTICLES BY EKATERINA WALTER

pinterest-logo

Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications... Comments

ekaterinawalterjan

The Growing Social Media Power of Women and Marketing Strategies For Reaching Them

Jan 9, 2014 - Twitter may have started as a male-dominate platform, but a recent study by Beevolve.com found that women now outnumber men on Twitter by 6 percent. Comments

nikeid

5 Brands Using Instagram to Interact & Build Fan Relationships

Oct 9, 2013 - Sixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here... Comments

pinterest-metrics-infograph

Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names

Aug 16, 2013 - Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in images... Comments

advocate-influencers

Influencers vs. Advocates: Knowing Your Brand Goal

Jul 17, 2013 - For the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success. Comments

facebookvstwitter

Facebook Introduces the Clickable Hashtag: What Marketers Need to Know

Jun 19, 2013 - The potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their message... Comments

email-images

Visual Storytelling

May 22, 2013 - How to use images to make your brand come alive. Comments

facebook-graph-search

5 Ways to Make Facebook's New Graph Search Work for Your Brand

Apr 17, 2013 - Brands will need to evolve with new changes to work on meaningful customer interaction if they are going to get the most out of this new feature as... Comments

zuckerberg2-3-7-2013

Mark Zuckerberg Is in It for the Long Haul

Mar 27, 2013 - Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation... Comments

google plus

Small Businesses Are Benefiting From Google+ Presence

Feb 27, 2013 - Three female entrepreneurs share their secrets to business success with Google+. Comments

tumblr

Tumblr - Untapped Marketing Goldmine

Jan 29, 2013 - A look at how small businesses are using Tumblr as a marketing and promotion tool. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...