Marketing News & Expert Advice
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Ekaterina Walter
Social Media Trailblazer; CMO
Branderati
Ekaterina Walter is a Partner and CMO at Branderati. She is a social media trailblazer and an author of the Wall Street Journal bestseller "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg." A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management. You can follow her on Twitter: @Ekaterina.
RECENT ARTICLES BY EKATERINA WALTER
Pinning Your Brand: 6 Tips for Choosing Pinterest Board Names
Aug 16, 2013 - Pinterest is a great place for brands to explore how their products might be used in people's lifestyles, or how their ethos can be summed up in images... Comments
Influencers vs. Advocates: Knowing Your Brand Goal
Jul 17, 2013 - For the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success. Comments
Facebook Introduces the Clickable Hashtag: What Marketers Need to Know
Jun 19, 2013 - The potential to learn about attitudes, opinions, and how information is being received will allow marketers to learn more about tailoring their message... Comments
5 Ways to Make Facebook's New Graph Search Work for Your Brand
Apr 17, 2013 - Brands will need to evolve with new changes to work on meaningful customer interaction if they are going to get the most out of this new feature as... Comments
Mark Zuckerberg Is in It for the Long Haul
Mar 27, 2013 - Will Zuckerberg be pressured by Wall Street into selling out his vision for Facebook, or will Facebook remain at the forefront of social media innovation... Comments
Small Businesses Are Benefiting From Google+ Presence
Feb 27, 2013 - Three female entrepreneurs share their secrets to business success with Google+. Comments
Tumblr - Untapped Marketing Goldmine
Jan 29, 2013 - A look at how small businesses are using Tumblr as a marketing and promotion tool. Comments
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