VP of Content Strategy
Mary Gail is an experienced digital and print content strategist. At FM, Mary Gail runs a number of branded content development programs for AMEX, Chevy, Citi, Intel and L'Oreal to name a few. She is actively engaged in helping brands understand the value of quality content to meet key marketing objectives. Prior to FM, she was Executive Producer for Lucky and Luckymag.com managing the website, directing Lucky's social media strategy, and planning multi-platform tech and content partnerships. Mary Gail also held a corporate position at Condé Nast as Editorial Projects Director, jump-starting Cour online initiatives company-wide. Her early years in publishing were as the Managing Editor of several titles including GQ, Harper's Bazaar, Domino, Women's Sports and Fitness, and Details magazines. She graduated with a B.A. from Emory University and holds an M.B.A. from New York University.
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014