Mary Gail Pezzimenti

Mary Gail Pezzimenti

VP of Content Strategy

Federated Media

Mary Gail is an experienced digital and print content strategist. At FM, Mary Gail runs a number of branded content development programs for AMEX, Chevy, Citi, Intel and L'Oreal to name a few. She is actively engaged in helping brands understand the value of quality content to meet key marketing objectives. Prior to FM, she was Executive Producer for Lucky and managing the website, directing Lucky's social media strategy, and planning multi-platform tech and content partnerships. Mary Gail also held a corporate position at Condé Nast as Editorial Projects Director, jump-starting Cour online initiatives company-wide. Her early years in publishing were as the Managing Editor of several titles including GQ, Harper's Bazaar, Domino, Women's Sports and Fitness, and Details magazines. She graduated with a B.A. from Emory University and holds an M.B.A. from New York University.



Brand As Publisher: What Does That Mean Exactly?

Jul 12, 2013 - Great content marketing is a golden opportunity to attach meaning to the brand and improve brand opinion. Comments


6 Essential Truths and a Piece of Advice for Content Strategy

Apr 24, 2013 - The essence of a great content strategy is about producing quality content and distributing it to the right, most passionate audience. Comments


5 Content Marketing Trends for 2013 You Haven't Heard Yet

Jan 25, 2013 - Five content marketing trends that speak to the continual drive toward developing quality content on the independent web. Comments

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