Andrew Knott

Andrew Knott

Chief Digital Officer, Euro RSCG

As chief digital officer, Andrew is responsible for driving the digital agenda for Euro RSCG across Asia Pacific, from pursuing the agency's digital opportunities to working across teams and clients, including recent global digital wins, Unilever and IBM. Based in Singapore, he's also responsible for recruiting and training the best digital talent in the region while working closely with regional and global teams. Prior to joining Euro RSCG, Andrew was VP of marketing for Asia-Pacific at enterprise cloud computing leader, Salesforce.com, where he defined the go-to market strategy in the region; managing teams spanning strategy, digital, PR, events, and field marketing. Prior to that, he spent eight years at Ogilvy, in a variety of regional management roles, in particular running OgilvyOne for North Asia. In this role he spent much of his time in China and Korea establishing the One operations in those markets. While in China, Andrew was instrumental in setting up Audi's first direct customer acquisition programme, which subsequently evolved into their pan-regional customer loyalty program. With over 20 years of industry experience, Knott has worked with brands such as IBM, Unilever, J&J, Visa, and Nike in various markets throughout the region, including Japan, China, Korea, India, Singapore/SE Asia, and Australia.

RECENT ARTICLES BY ANDREW KNOTT

axewakeupappfeatured

Phones Have an Off Button; Why Real-Time Marketers Need to Use It

Oct 17, 2011 - Brands do not need to be always on in every moment of a consumer's day. But here's how to win their hearts via mobile. Comments

evianbabiescampaign

The Digital Wake-up Call for FMCG Marketers

May 13, 2011 - Simple approaches to digital marketing can produce exceptional results. Consider these examples. Comments

laysindiacontest

Back to the Future: The Untapped Potential of 2.5G

Nov 24, 2010 - With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Comments

dbsbank

Creating a Valuable Online Banking Experience for Consumers

Oct 13, 2010 - Financial brands must develop balance innovation, security, and human relationships. Comments

goggles

How Digital Is Improving the Shopper Experience

Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments

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