Andy Radovic

Andy Radovic

Regional Director of Digital, Maxus, Asia Pacific

Andy Radovic is a strategic digital marketer with 12+ years experience working in the digital media space across a variety of agencies, spanning stints in the U.S., Japan, Korea, and now Singapore. Currently working for Maxus Asia Pacific, part of the GroupM network, the world’s largest media investment management organization, and media communications and planning arm of parent company WPP. At Maxus, Andy leads regional digital duties for Asia Pacific with a focus on building out the Maxus digital product offering across Asia Pacific focusing on search, social, mobile, digital analytics and e-commerce. Prior to Maxus, Andy headed up digital for GroupM in Japan and Korea. Before GroupM, he has worked for a variety of startups in Asia and the U.S. across the technology and digital media categories and is a frequent contributor to, iMediaConnection, and RevenueToday.



The Future of India Is E-Commerce

Oct 1, 2015 - Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Comments


The Asian Invasion: Creating New Standards

Jul 5, 2015 - It's game on as big Asian brands pursue their globalization strategies. Comments


The Sharing Economy Lays Its Foundation in Asia

Jun 9, 2015 - Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Comments


The 'Fight of the Century' and Social Media in the Philippines

May 4, 2015 - Manny Pacquiao may have lost his fight to American Floyd Mayweather, but his home country, the Philippines, is a big winner when it comes to social... Comments


Japanese Whisky and a Digital Market That’s Heating Up

Apr 14, 2015 - A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Comments


The Continued Move Toward Marketing Automation

Feb 10, 2015 - Recent acquisitions by Marin, MediaMath, and Kenshoo are a sign of more to come as competition heats up in the marketing automation sector. Comments


Twitter’s Foray Into Video and the Visual Web

Jan 20, 2015 - As Twitter moves into video, following Facebook, Instagram, and Pinterest, here is what it means for marketers. Comments


Is 2015 Going to Be the Year of the Robot?

Dec 17, 2014 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year... Comments


Alibaba Proves Itself on Singles Day, Again

Nov 17, 2014 - Alibaba netted $9.3 billion on this year's Singles Day on November 11, and mobile was a key point of sale. Comments


Japan’s Line Gets Ready for Its Next Act: Becoming a Global Tech Player

Oct 22, 2014 - It is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Comments


E-Commerce in China: Alibaba Is Just the Beginning

Oct 5, 2014 - Alibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming... Comments


Mobile Commerce in Asia Continues to Zig as the World Zags

Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments


Digital in Asia: Changing Consumers Lives in Health Care

Jul 30, 2014 - The health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and... Comments


Exploring the New Frontier of Digital in-Store Retail

Jul 6, 2014 - The intersection of digital and retail is creating several new trends both globally and in Asia. Here's a look at some of these emerging trends. Comments


Show, Don’t Tell: The Rise of Visual-Based Content

Jun 4, 2014 - As behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. Comments


Asia’s 8 Digital Truths of 2014

Apr 10, 2014 - Highlighted here are eight core digital trends that will help define the rest of 2014 for us in Asia. Comments


5 Talent Trends in Digital Right Now

Oct 27, 2013 - Hiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Comments


Mobile Trends in China and Opportunities for Brands

Aug 21, 2013 - Let's take a look at some recent stats first. Comments


Going From Big Data to Beautiful Data

Jun 26, 2013 - There is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Comments


Perception Is Reality in Japan

Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments


Content Marketing for Brands: Q&A With Ginzametrics

Feb 13, 2013 - Ginzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S. Comments

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