Andy Radovic

Andy Radovic

Regional Director of Digital, Maxus, Asia Pacific

Andy Radovic is a strategic digital marketer with 12+ years experience working in the digital media space across a variety of agencies, spanning stints in the U.S., Japan, Korea, and now Singapore. Currently working for Maxus Asia Pacific, part of the GroupM network, the world’s largest media investment management organization, and media communications and planning arm of parent company WPP. At Maxus, Andy leads regional digital duties for Asia Pacific with a focus on building out the Maxus digital product offering across Asia Pacific focusing on search, social, mobile, digital analytics and e-commerce. Prior to Maxus, Andy headed up digital for GroupM in Japan and Korea. Before GroupM, he has worked for a variety of startups in Asia and the U.S. across the technology and digital media categories and is a frequent contributor to ClickZ.asia, iMediaConnection, and RevenueToday.

RECENT ARTICLES BY ANDY RADOVIC

wearable-tech-china

Digital in Asia: Changing Consumers Lives in Health Care

Jul 30, 2014 - The health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and... Comments

in-store-retail

Exploring the New Frontier of Digital in-Store Retail

Jul 6, 2014 - The intersection of digital and retail is creating several new trends both globally and in Asia. Here's a look at some of these emerging trends. Comments

visual-based-content

Show, Don’t Tell: The Rise of Visual-Based Content

Jun 4, 2014 - As behavior has clearly shifted the way of the visual, it is the perfect opportunity and time for brands to start communicating back in the same way. Comments

nextbigthing

Asia’s 8 Digital Truths of 2014

Apr 10, 2014 - Highlighted here are eight core digital trends that will help define the rest of 2014 for us in Asia. Comments

audition

5 Talent Trends in Digital Right Now

Oct 27, 2013 - Hiring is not easy in our industry, particularly in Asia. Here's my attempt to understand what the challenges are. Comments

chinamobile

Mobile Trends in China and Opportunities for Brands

Aug 21, 2013 - Let's take a look at some recent stats first. Comments

bigdatafeatured

Going From Big Data to Beautiful Data

Jun 26, 2013 - There is an unsatiated need to make data easy to use, easy to understand, and simply fun to interact with. Comments

arfeatured

Perception Is Reality in Japan

Mar 11, 2013 - Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Comments

contentmarketing2

Content Marketing for Brands: Q&A With Ginzametrics

Feb 13, 2013 - Ginzametrics' CEO explains the differences in how content marketing plays out between Asia and the U.S. Comments

contentmarketing1

Does Your Brand Have a Content Marketing Strategy?

Feb 7, 2013 - An interview with Ray Grieselhuber, Ginzametrics CEO on why it's important for brands to adopt content marketing as a core channel to drive qualified... Comments

arrows

Don't Forget About Korea!

Jan 14, 2013 - From a digital perspective, Korea has seen tremendous growth across some key channels online. Let's take a look at some of this growth. Comments

japan

Japan Scores High Marks in 2012 Digi Wrap-Up

Dec 10, 2012 - Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers. Comments

filmfeatured

The Video Opportunity in Japan

Sep 17, 2012 - Client interest in video is high and will only continue as budgets shift more into digital. Comments

newsandyradovic

Digital Happenings in Japan: Updates From Rakuten, GREE, and Dentsu

Jul 24, 2012 - A roundup of the top digital happenings in Japan. Comments

yahoofeaturedandy

Is There a Future for Yahoo in Japan?

Jun 19, 2012 - Here are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud. Comments

shoppingcart

6 Tips for Driving E-Commerce Success in Japan

May 21, 2012 - E-commerce is big business in Japan and there's huge opportunity to actively engage via mobile-friendly platforms. Comments

facebook-tokyo-featured2012

Highlights From fMC (Facebook Marketing Conference) in Japan

Apr 11, 2012 - Facebook has 8 million users in Japan compared to Mixi's 22 million users, but the U.S.-based social network is gaining ground. Here is what marketers... Comments

piggfeatured

Updates From Amazon, Ameba, and Pixiv; What This Means for Digital Marketers

Feb 27, 2012 - A roundup of digital news and stats in Japan. Comments

board-room

The Next Digital Executive, From the Dorm to the Board

Jan 31, 2012 - Growth will only happen if we have the right people to drive it. There are four key areas the new breed of digital leaders inherently have that will... Comments

seooutsourcing

SEO Matures in North Asia; Key Trends for 2012

Dec 12, 2011 - Key trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local. Comments

youtubesearchfeatured

A Guide for Selling Search: 7 Proven Strategies

Nov 14, 2011 - As an industry in search, particularly in Asia, we need to pay more attention on selling to be competitive, win new businesses, and drive innovation... Comments

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