Anna Chan

Anna Chan

Managing Director, Reprise Media

Anna Chan is the managing director of Reprise Media Asia. Based in Hong Kong, she oversees the development and effectiveness of search within Mediabrands' agencies Initiative and UM in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, and Thailand. Anna began her career as an advertising account executive in San Francisco. Anna has over 11 years of experience in Asia. Prior to this role, she was the head of search for UM in Asia Pacific and before that, sales manager at Yahoo. Here she managed the direct sales team and developed pioneering search strategies for major corporate brands. Anna is a regular speaker at search marketing conferences, including Ad:Tech, ADMA, British Chamber of Commerce, Pacific Conferences, and others.

RECENT ARTICLES BY ANNA CHAN

qualityscore

Three Tips to Improve Your Quality Score

Feb 21, 2011 - Linking to your Facebook Fan Page might not be a good idea. Here's why. Comments

searchmarketing

Search Trends to Watch in 2011

Jan 17, 2011 - Mobile will finally take off and mobile e-commerce will become a reality. Comments

businessintelligence

Search as a Business Intelligence Tool

Nov 29, 2010 - With Christmas approaching, these are the ways you can use search as a business intelligence tool to allocate budgets for your promotional campaigns. Comments

globalsearch

How Search Behaviours Impact Our Search Strategy

Oct 24, 2010 - Simply replicating your search strategies from the U.S. or Europe will not work in Asia. Comments

googlesearch

How to Increase ROAS by Analysing Path to Conversion Data

Sep 27, 2010 - Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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