Antony Yiu

Antony Yiu

Previously serving as the Managing Director for iProspect Hong Kong and Key Clients, iProspect Asia Pacific, Antony's search experience includes Google and Internet start-ups in the U.S. His experience spans a variety of functions including search engine marketing and optimization, digital media buying and planning, email campaign management, and market research in both academic and commercial settings. Antony began his digital career while working for Google in its Mountain View headquarters, before moving to a number of startups including oDesk and AdBrite. Antony has a wealth of experience working with multinational companies in finance, travel and hospitality, cosmetics, B2B, consumer electronics, and luxury fashion clients throughout his career. He’s recognized as a leading expert in the field of search and is frequently quoted in the media regarding digital and search engine development in Asia Pacific. Antony is also a frequent speaker at industry conferences around the region. Connect with Antony on Google+ or email yiu.antony@gmail.com.

RECENT ARTICLES BY ANTONY YIU

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Will The Real Agency Trading Desk Please Stand Up?

Nov 12, 2013 - With increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider... Comments

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Beyond Clicks and Impressions [Video]

Jan 5, 2012 - Three key trends in search marketing to watch for in 2012. Comments

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Tips for Selecting Your Search Agency

Oct 10, 2011 - Follow these five guidelines to evaluate if your search agency is doing a good job or not. Comments

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Tips for Effective Use of Keyword Match Types in Google AdWords

Aug 1, 2011 - Consider these factors to manage cost and drive conversions for your search campaigns. Comments

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Tips for Running an Effective SEM Campaign

Jun 27, 2011 - Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Comments

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Tips for Successful Integration of Search and Social Media Campaigns

May 11, 2011 - Do not shortchange your social media campaign by ignoring paid media. Consider this three tips to make your content searchable. Comments

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The Good and the Evil of Branded Keywords

Apr 4, 2011 - If you're a company with multiple product lines, consider these solutions to avoid outbidding one another. Comments

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Tips for Successful Integration of Paid Search With SEO

Mar 7, 2011 - Follow these steps to kick-start a comprehensive search integration strategy. Comments

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Mobile Search 101: Ins and Outs of Mobile Search

Jan 31, 2011 - Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your performance... Comments

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How to Select an Effective Keyword Phrase for a Marketing Campaign

Dec 29, 2010 - Before you select a keyword to put in the search box on your offline ad, consider these best practices. Comments

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SEM Performance Evaluation - Think Twice Before Calling It a Game

Dec 14, 2010 - This is how you define the right success metric for your paid search campaign. Comments

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Search and Offline Ads: The Super Dynamo

Nov 15, 2010 - Once you integrate search in your media plan, be strategic about how to allocate the daily search budget to maximise your offline media placements. Comments

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SEM Tips for Travel and Hospitality Businesses

Sep 13, 2010 - Many hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers... Comments

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