Will The Real Agency Trading Desk Please Stand Up?

Will The Real Agency Trading Desk Please Stand Up?

10y Antony Yiu

Will The Real Agency Trading Desk Please Stand Up?

With increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider go...

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Beyond Clicks and Impressions [Video]

Beyond Clicks and Impressions [Video]

12y Antony Yiu

Beyond Clicks and Impressions [Video]

Three key trends in search marketing to watch for in 2012. Read More...

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Tips for Selecting Your Search Agency

Tips for Selecting Your Search Agency

12y Antony Yiu

Tips for Selecting Your Search Agency

Follow these five guidelines to evaluate if your search agency is doing a good job or not. Read More...

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Tips for Effective Use of Keyword Match Types in Google AdWords

Tips for Effective Use of Keyword Match Types in Google AdWords

13y Antony Yiu

Tips for Effective Use of Keyword Match Types in G...

Consider these factors to manage cost and drive conversions for your search campaigns. Read More...

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Tips for Running an Effective SEM Campaign

Tips for Running an Effective SEM Campaign

13y Antony Yiu

Tips for Running an Effective SEM Campaign

Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Read More...

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Tips for Successful Integration of Search and Social Media Campaigns

Tips for Successful Integration of Search and Social Media Campaigns

13y Antony Yiu

Tips for Successful Integration of Search and Soci...

Do not shortchange your social media campaign by ignoring paid media. Consider this three tips to make your content searchable. Read More...

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The Good and the Evil of Branded Keywords

The Good and the Evil of Branded Keywords

13y Antony Yiu

The Good and the Evil of Branded Keywords

If you're a company with multiple product lines, consider these solutions to avoid outbidding one another. Read More...

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Tips for Successful Integration of Paid Search With SEO

Tips for Successful Integration of Paid Search With SEO

13y Antony Yiu

Tips for Successful Integration of Paid Search Wit...

Follow these steps to kick-start a comprehensive search integration strategy. Read More...

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Mobile Search 101: Ins and Outs of Mobile Search

Mobile Search 101: Ins and Outs of Mobile Search

13y Antony Yiu

Mobile Search 101: Ins and Outs of Mobile Search

Google AdWords has made it easy for marketers to launch mobile search campaigns but you should consider these steps to dramatically improve your perfo...

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How to Select an Effective Keyword Phrase for a Marketing Campaign

How to Select an Effective Keyword Phrase for a Marketing Campaign

13y Antony Yiu

How to Select an Effective Keyword Phrase for a Ma...

Before you select a keyword to put in the search box on your offline ad, consider these best practices. Read More...

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SEM Performance Evaluation - Think Twice Before Calling It a Game

SEM Performance Evaluation - Think Twice Before Calling It a Game

13y Antony Yiu

SEM Performance Evaluation - Think Twice Before Ca...

This is how you define the right success metric for your paid search campaign. Read More...

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Search and Offline Ads: The Super Dynamo

Search and Offline Ads: The Super Dynamo

13y Antony Yiu

Search and Offline Ads: The Super Dynamo

Once you integrate search in your media plan, be strategic about how to allocate the daily search budget to maximise your offline media placements. Re...

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SEM Tips for Travel and Hospitality Businesses

SEM Tips for Travel and Hospitality Businesses

14y Antony Yiu

SEM Tips for Travel and Hospitality Businesses

Many hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at...

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