Argha Sen

Argha Sen

Head of Marketing and CRM, Toys R Us Asia and LiFung Children

As the regional head of marketing and CRM for Toys R Us in Asia, Argha Sen leads the world's No.1 toy retailer's marketing function across SE Asia and Greater China spanning more than 120 retail stores. Currently he is also involved in setting up and managing a portfolio of global children's retail brands as part of the newly formed LiFung Children (Management) Ltd. Argha is a regular speaker at international retail and marketing forums, jury member for regional and global marketing awards, and contributor to marketing publications on CRM, Digital Marketing and Social Media. Based in Hong Kong, Argha travels extensively both for work and pleasure, blogs about food, drink and travel, and runs an ‘ underground' supper club in his spare time.

RECENT ARTICLES BY ARGHA SEN

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Rocking the Charts: Creating a New Business Model Through Social Media

Jun 30, 2011 - A Norwegian rock band uses social to change its business and what lessons marketers can learn from them. Comments

toysrus

Digital Diary: All I Want for Christmas... Is a QR Code That Works

Feb 9, 2011 - Engaging Toys "R" Us customers using QR codes during Christmas. Comments

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What Brand Marketers Really Look for in a Digital Agency

Dec 8, 2010 - Here's a checklist you need before pitching for the next business. Comments

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