Head of Marketing and CRM, Toys R Us Asia and LiFung Children
As the regional head of marketing and CRM for Toys R Us in Asia, Argha Sen leads the world's No.1 toy retailer's marketing function across SE Asia and Greater China spanning more than 120 retail stores. Currently he is also involved in setting up and managing a portfolio of global children's retail brands as part of the newly formed LiFung Children (Management) Ltd. Argha is a regular speaker at international retail and marketing forums, jury member for regional and global marketing awards, and contributor to marketing publications on CRM, Digital Marketing and Social Media. Based in Hong Kong, Argha travels extensively both for work and pleasure, blogs about food, drink and travel, and runs an ‘ underground' supper club in his spare time.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT