Arun Kumar

Arun Kumar

President, Mediabrands Audience Platform (MAP) G14

Arun Kumar is president of the Mediabrands Audience Platform (MAP) G14. He is responsible for supporting and driving the IPG Mediabrands digital practices that include Cadreon, Spring Creek Group, Ansible, and Reprise. Arun's remit will include these following countries: Australia, Brazil, China, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Russia, Spain, and the U.K. Previously, Arun served as head of digital for Asia Pacific, overseeing Mediabrands' digital offering. He worked closely with all of Mediabrands' clients to create integrated and value-driven digital strategies across Asia Pacific. Arun's intimate understanding of the digital space has made him the ideal team member to lead Mediabrands' 100 percent digitally-focused culture. Arun brings more than 12 years experience in driving digital development in the region.



Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]

Jan 11, 2012 - Recession or no recession, spending on digital advertising will continue to grow this year. Comments


Cross-Channel Optimization: Why It Will Change Advertising

Dec 28, 2011 - Optimizing for results across platforms or channels is not new, yet the media industry has never gone beyond paying lip service to it. Here are three... Comments


Will Facebook Ever Make More Money Than Google?

Oct 22, 2011 - Google's earnings report reveals advertisers are sticking to basics - accountability and performance get the ad dollars. Comments


Digital Spend: The Multi-Billion Dollar Question

Sep 20, 2011 - While the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector. Comments


The Trading Desk Debate: The Right Business Model

Aug 9, 2011 - Here are three factors that will determine if audience buying will add value to client business outcomes in Asia. Comments

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