President, Mediabrands Audience Platform (MAP) G14
Arun Kumar is president of the Mediabrands Audience Platform (MAP) G14. He is responsible for supporting and driving the IPG Mediabrands digital practices that include Cadreon, Spring Creek Group, Ansible, and Reprise. Arun's remit will include these following countries: Australia, Brazil, China, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, Russia, Spain, and the U.K. Previously, Arun served as head of digital for Asia Pacific, overseeing Mediabrands' digital offering. He worked closely with all of Mediabrands' clients to create integrated and value-driven digital strategies across Asia Pacific. Arun's intimate understanding of the digital space has made him the ideal team member to lead Mediabrands' 100 percent digitally-focused culture. Arun brings more than 12 years experience in driving digital development in the region.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT