Ashok Lalla

Ashok Lalla

Global Head, Digital Marketing, Infosys

Ashok is an award-winning global and regional Digital, Brand and Social Media Marketing leader with nearly 20 years of client and agency-side business experience on brands that cut across the spectrum from one-cent candies to million-dollar hotels stays. He has been passionately leveraging Digital to grow brands since 2000. Ashok is also the founder and author of 'The Future of Digital for Brands', a highly regarded global online community of over 3000 marketers spanning 65+ countries. You are welcome to join the conversation around The Future of Digital for Brands. He can be found tweeting at @ashoklalla.

RECENT ARTICLES BY ASHOK LALLA

tata

The Marketer's Outlook on Digital Marketing in India

Nov 30, 2012 - Digital is the future, but is that future here yet? Comments

davidogilvy

Timeless Tips for Smart Social Media Marketing

Jul 22, 2011 - Five ways how David Ogilvy's wisdom can be applied to social marketing today. Comments

cricketplayer

How Cricket's IPL Can Help Make the Digital Play by Brands Better

Jun 14, 2011 - Four lessons from Indian cricket brands can apply to their digital play. Comments

beyonce

A Million Followers and Nothing Said

May 19, 2011 - How to prevent a click to follow from turning hollow for a celebrity brand. Comments

asiasearch

Social Search: From Drawing People to a Brand to Bringing the Brand to Them

Apr 14, 2011 - Brands need to take a new approach to search optimisation; here's how. Comments

free

Social Media Is Free, Social Media Marketing Is Not

Feb 23, 2011 - Creating your brand profile on social sites may cost nothing, but this is what you need in order to allocate for the strategy, ideas, and management... Comments

questions

10 Questions for Marketers Before They Brief Their Digital Agency

Jan 20, 2011 - Before you embark on a social marketing strategy, consider asking and answering these questions. Comments

2011

The Future of Digital for Brands in 2011... And Beyond

Dec 14, 2010 - Digital trends that will take off in 2011 – who will be the brand marketers to embrace them? Comments

facebook-app1

Digital Marketing Trends: The Good, Bad, and Ugly in 2010

Dec 9, 2010 - A roundup of leading digital trends that stood out in 2010. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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