Marketing News & Expert Advice
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Ashok Lalla
Global Head, Digital Marketing, Infosys
Ashok is an award-winning global and regional Digital, Brand and Social Media Marketing leader with nearly 20 years of client and agency-side business experience on brands that cut across the spectrum from one-cent candies to million-dollar hotels stays. He has been passionately leveraging Digital to grow brands since 2000. Ashok is also the founder and author of 'The Future of Digital for Brands', a highly regarded global online community of over 3000 marketers spanning 65+ countries. You are welcome to join the conversation around The Future of Digital for Brands. He can be found tweeting at @ashoklalla.
RECENT ARTICLES BY ASHOK LALLA
The Marketer's Outlook on Digital Marketing in India
Nov 30, 2012 - Digital is the future, but is that future here yet? Comments
Timeless Tips for Smart Social Media Marketing
Jul 22, 2011 - Five ways how David Ogilvy's wisdom can be applied to social marketing today. Comments
How Cricket's IPL Can Help Make the Digital Play by Brands Better
Jun 14, 2011 - Four lessons from Indian cricket brands can apply to their digital play. Comments
A Million Followers and Nothing Said
May 19, 2011 - How to prevent a click to follow from turning hollow for a celebrity brand. Comments
Social Search: From Drawing People to a Brand to Bringing the Brand to Them
Apr 14, 2011 - Brands need to take a new approach to search optimisation; here's how. Comments
Social Media Is Free, Social Media Marketing Is Not
Feb 23, 2011 - Creating your brand profile on social sites may cost nothing, but this is what you need in order to allocate for the strategy, ideas, and management... Comments
10 Questions for Marketers Before They Brief Their Digital Agency
Jan 20, 2011 - Before you embark on a social marketing strategy, consider asking and answering these questions. Comments
The Future of Digital for Brands in 2011... And Beyond
Dec 14, 2010 - Digital trends that will take off in 2011 – who will be the brand marketers to embrace them? Comments
Digital Marketing Trends: The Good, Bad, and Ugly in 2010
Dec 9, 2010 - A roundup of leading digital trends that stood out in 2010. Comments
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