Head, Exicon Digital
Ben Condit is the head of Exicon Digital. He has extensive Asia Pacific experience in all facets of interactive marketing, from launching a massively multiplayer game across Asia to founding boutique interactive design agency Upstart Hong Kong. Prior to Exicon, Ben was regional account director at Isobar Asia Pacific leading regional digital strategy jointly with sister agency Carat for top client Adidas Group, including the Beijing Olympics 2008.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.