Director of Marketing, Amazon China
Brian Hui, director of marketing for Amazon China, is a digital enthusiast with more than 13-year multinational experience in advertising, online marketing, channel & sales management, with expertise ranging from lead generation & conversion, SEO/SEM, performance based marketing to integrated communication. Before Amazon, Brian served in various Citibank locales, Standard Chartered Bank, FCB & McCann Erickson where he had a comprehensive understanding of client and agency operations. He is a graduate of University of Hong Kong, School of Economics and Finance. Follow and connect with Brian on Twitter @terrifician , LinkedIn and Sina Weibo BrianHui .
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
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September 30, 2014
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