Director of Marketing, Amazon China
Brian Hui, director of marketing for Amazon China, is a digital enthusiast with more than 13-year multinational experience in advertising, online marketing, channel & sales management, with expertise ranging from lead generation & conversion, SEO/SEM, performance based marketing to integrated communication. Before Amazon, Brian served in various Citibank locales, Standard Chartered Bank, FCB & McCann Erickson where he had a comprehensive understanding of client and agency operations. He is a graduate of University of Hong Kong, School of Economics and Finance. Follow and connect with Brian on Twitter @terrifician , LinkedIn and Sina Weibo BrianHui .
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.