Charlie Pownall

Charlie Pownall

Communications Strategist,

Charlie Pownall is a senior communications consultant with twenty-plus years’ experience in Public Relations and Digital Communications. A corporate and social media communications specialist, he started his career in government writing speeches before moving into journalism, in-house corporate communications, digital marketing and, for the past six years, social media. Previous employers include Burson-Marsteller, WPP, Syzygy Group, Reuters London News Radio and the European Commission. Charlie is a member of stakeholder engagement consultancy WATATAWA’s Catalyst Group of independent consultants and experts. He is also a Senior Consultant at communications skills training, coaching and consulting firm Simitri Group and an Associate with VMA Enhance , a specialist corporate communications training firm. Charlie writes extensively on marketing and communications, and has authored white papers and reports on reputation management, stakeholder reporting and investor relations. His Corporate Reputation In the Digital Age white paper was awarded at WPP’s prestigious annual Atticus Awards 2011.

RECENT ARTICLES BY CHARLIE POWNALL

socialmediafailasia

Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013

Dec 2, 2013 - And 6 tips on how companies could minimize the potential for a social media meltdown. Comments

line

Why Mobile Chat Requires Kid Gloves

Sep 23, 2013 - With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these... Comments

How to Avoid Social Media Humiliation

Feb 5, 2013 - Consider these pointers to avoid a social media crisis. Comments

complainers

How to Assess Negative Online Conversations

Nov 5, 2012 - Consider these criteria that can be helpful in evaluating negative conversations. Comments

A Broader View of Online Reputation Management

Oct 18, 2012 - Consider these factors when thinking about your company's online reputation strategy. Comments

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