Charlie Pownall

Charlie Pownall

Communications Strategist,

Charlie Pownall is a senior communications consultant with twenty-plus years’ experience in Public Relations and Digital Communications. A corporate and social media communications specialist, he started his career in government writing speeches before moving into journalism, in-house corporate communications, digital marketing and, for the past six years, social media. Previous employers include Burson-Marsteller, WPP, Syzygy Group, Reuters London News Radio and the European Commission. Charlie is a member of stakeholder engagement consultancy WATATAWA’s Catalyst Group of independent consultants and experts. He is also a Senior Consultant at communications skills training, coaching and consulting firm Simitri Group and an Associate with VMA Enhance , a specialist corporate communications training firm. Charlie writes extensively on marketing and communications, and has authored white papers and reports on reputation management, stakeholder reporting and investor relations. His Corporate Reputation In the Digital Age white paper was awarded at WPP’s prestigious annual Atticus Awards 2011.

RECENT ARTICLES BY CHARLIE POWNALL

socialmediafailasia

Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013

Dec 2, 2013 - And 6 tips on how companies could minimize the potential for a social media meltdown. Comments

line

Why Mobile Chat Requires Kid Gloves

Sep 23, 2013 - With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these... Comments

How to Avoid Social Media Humiliation

Feb 5, 2013 - Consider these pointers to avoid a social media crisis. Comments

complainers

How to Assess Negative Online Conversations

Nov 5, 2012 - Consider these criteria that can be helpful in evaluating negative conversations. Comments

A Broader View of Online Reputation Management

Oct 18, 2012 - Consider these factors when thinking about your company's online reputation strategy. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...