Marketing News & Expert Advice
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Charlie Wang
Digital Director, Mindshare Beijing
Currently digital director for Mindshare Beijing, Charlie has over five years of experience covering both IT consulting and ad agency industries. He was previously technical director at Tribal DDB Hong Kong, where he led the implementation of analytics and technical innovation across digital campaigns. His previous experiences include data analytics director at Bizcom Consulting in Beijing, and business intelligence analyst at Deloitte Consulting in the U.S. Charlie's project portfolio includes digital analytics, digital campaign production, marketing data integration, as well as large scale data warehouse implementations. He has worked on numerous digital accounts including: McDonald's, Manulife, Wrigley's, Smart Communications, Financial Times, and Friso.
RECENT ARTICLES BY CHARLIE WANG
Are View-Through Conversions the Last Line of Defense for Banner Advertising?
Oct 1, 2013 - Here are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Comments
Should All Brand Activities Online Drive to E-Commerce?
Sep 2, 2013 - The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as... Comments
Whose Neck Should You Choke When Digital Campaigns Underperform?
Aug 11, 2013 - Digital metrics can be measured by three categories - reach, conversion, and cost. Comments
The Challenge of RTB/DSP in China
Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments
Moving Beyond Conversions in Digital Measurement
May 29, 2013 - Consider this approach to tie your digital data to sales. Comments
The Evolution of Media Planners
Apr 17, 2013 - Media planners have to become proficient in content planning and native advertising strategies. Here's why. Comments
The Death of Audience Buy in China?
Mar 20, 2013 - CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Comments
A Closer Look at Audience Buy in China
Feb 27, 2013 - This buying concept essentially changes the operating model between brands, media agencies, and publishers. Comments
2013 Digital Media Buying Trends in China
Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments
A Framework for Implementing Web Analytics
Dec 6, 2012 - Consider these six factors when implementing web analytics in your organization. Comments
Dear Agencies: Stop Reporting Your Own Success Metrics - Part 2
Oct 24, 2012 - Consider this approach to how creative agencies should use analytics to measure campaign success. Comments
Working With IT: Do's and Don'ts for Digital Marketers
Aug 23, 2012 - As digital ecosystems become increasingly complex, the need for marketing and IT collaboration is critical. Consider these tips to get IT on your side... Comments
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