Charlie Wang

Charlie Wang

Digital Partner, Mindshare Beijing

Currently the digital partner for Mindshare, looking after the digital and search team in Beijing. Charlie is an experienced digital marketing professional with strong IT consulting background and a passion in data-driven marketing. He has more than seven years of digital marketing and consulting experience across U.S., Hong Kong, and China. His areas of expertise focus on direct response, lead generation, e-commerce, CRM, and programmatic media. An active advocate of data-driven marketing in the China market with various speaking engagements and publications on digital analytics and programmatic media. His client portfolio spans across IT, B2B, and FMCG.

RECENT ARTICLES BY CHARLIE WANG

programmatic-stack

The Practical Guide to Programmatic Planning in China: Part 3

Aug 23, 2015 - How to evaluate demand side platforms for a programmatic strategy in China. Comments

bad-programmatic-traffic

The Practical Guide to Programmatic Planning in China: Part 2

Jul 22, 2015 - Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Comments

programmatic-visual-media

A Practical Guide to Programmatic Planning in China: Part 1

Jun 28, 2015 - Charlie Wang talks through the finer points of planning a programmatic strategy for China. Comments

programmatic-video

Programmatic Video: China Versus the West

May 27, 2015 - Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big... Comments

market-open-exchange

Programmatic in China Part 4: Open Exchange

Apr 7, 2015 - This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Comments

private-public

Programmatic in China Part 3: The Private Marketplace

Mar 8, 2015 - Charlie Wang looks at the private market programmatic model in China's unique ad-tech space. Comments

programmatic

Programmatic in China Part 2: The Preferred Deal

Jan 13, 2015 - In part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Comments

shutterstock-212715181-bidding

Programmatic in China Part 1: Programmatic Premium

Dec 22, 2014 - A first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Comments

shutterstock-206087233-online-tv-charlie-wang

Measuring Online TV Through Behavior-Based Measurements

Nov 6, 2014 - Programmatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Comments

shutterstock-107315543-viral

True Viral Cannot Be Planned

Oct 21, 2014 - As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by... Comments

chinalumascape

Common China Market Entry Mistakes

Sep 21, 2014 - Western ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Comments

programmatic

Publisher Policy, Not Technology, Will Determine Programmatic Growth in China

Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology... Comments

demand-side-platform

Video Demand-Side Platform Evaluation for the Chinese Market

Jul 15, 2014 - Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media... Comments

e-commerce-keyboard-cart-shopping-online

5 Interesting Observations on E-Commerce Media Buying in China

Jun 17, 2014 - E-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commerce... Comments

automation-shutterstock-136061006

Let’s Get Practical With the Convergence of Marketing and Ad Tech

May 5, 2014 - There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Comments

tv-everywhere

Is iGRP Dumbing Down Digital?

Mar 27, 2014 - With new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Comments

data-management-shutterstock-147256514

Who Should Own My Data Management Platform?

Mar 5, 2014 - Mapping out the pros and cons of data management platform (DMP) ownership - an ad tech dilemma for marketers in China. Comments

tencent-tv

5 Digital Media Buying Trends to Watch in China

Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments

b2bchalkboard

4 Tips to Effectively Measure B2B Demand Generation Campaigns

Jan 2, 2014 - Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Comments

tango

Will Programmatic Premium Buy Overtake RTB in China?

Nov 26, 2013 - A research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Comments

bigdata

Do Marketers Need Big Data?

Oct 28, 2013 - Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...