China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why. Read More...
View articleConflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleBrands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...
View articleHere is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...
View articleHow to evaluate demand side platforms for a programmatic strategy in China. Read More...
View articleConflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...
View articleCharlie Wang talks through the finer points of planning a programmatic strategy for China. Read More...
View articleFollowing a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...
View articleThis is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...
View articleCharlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...
View articleIn part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Read More...
View articleA first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Read More...
View articleProgrammatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Read More...
View articleAs a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by t...
View articleWestern ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Read More...
View articleIn order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology ...
View articleVideo demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media ...
View articleE-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commer...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articleWith new behavioral datasets, direct response and search marketers view iGRPs as taking a step back in measurement. Here's why. Read More...
View articleMapping out the pros and cons of data management platform (DMP) ownership - an ad tech dilemma for marketers in China. Read More...
View articleThe Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Read More...
View articleBecause of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively. Read More...
View articleA research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Read More...
View articleMuch of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and c...
View articleHere are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Read More...
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