Vice President, Hogo Digital
Chris Wieners comes from a 10-year background in hospitality and tourism digital marketing working in the USA and Asia for companies including Starwood Hotels and the Las Vegas Sands Corporation. At Starwood Hotels, Chris worked for 18 properties across Hawaii and French Polynesia managing digital marketing campaigns including several aimed specifically at the Japanese and Korean markets. In his most recent role, Chris was responsible for over 4,000 hotel rooms across three casino resorts in Macau. Chris is currently the vice president of Hogo Digital, an organisation that specialises in helping clients reach the Chinese consumer via the digital space. For more information on Chris or Hogo Digital, check out their profiles on LinkedIn or the company website .
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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