Daniel Lee

Daniel Lee

Regional Digital Director, SE Asia, Euro RSCG

Daniel Lee is one of the few digital professionals whose experience spans over 12 years in the digital industry in both the agency side and client side with Telstra Corporation. He recently joined Euro RSCG Singapore after management and digital strategy roles with Ogilvy, JWT, Walkers Advertising, and pure play digital agency Terabyte. He has worked across multiple industries with international clients such as American Express, Nestlé, Purina, BP, and Ford and regional Australasian clients such as AMP Financial Services, Sanitarium, and Macquarie Bank. Before social media was "the in thing" he had launched Australasia's largest new mothers portal for SCA Hygiene, and worked on Diet Coke's first content driven fan platform in 2003. He is also is an active online reviewer and serves as a moderator on a community forum. In his spare time, he enjoys martial arts, derivatives trading, and spending time with his young family.

RECENT ARTICLES BY DANIEL LEE

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A Simple Metric for Facebook Performance

Jun 21, 2012 - While many brand owners are still obsessed with the fallacy of fan count, I like to suggest a metric that offers a truer measure of a fan's passion... Comments

Getting to Grips With Attribution and Channel ROI

Apr 30, 2012 - Marketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-commerce... Comments

socialmediadisaster

Three Keys to Avoiding a Social Media Disaster

Feb 28, 2012 - Case studies from Qantas and Singapore Zoo show how brands have landed in hot water unnecessarily. Comments

qrcodeavengersexample

2012: The Year of the QR Code

Jan 7, 2012 - We're going to see an explosion of QR codes in print and ambient media as an obligatory inclusion. Here's why. Comments

digital-world

Why Brands Need to Stay 'On' in a Digital World

Sep 12, 2011 - How do you influence and reach potential customers especially when your official campaign may not be running? Consider these three factors. Comments

socialmediapassionasia1

The Most Effective Element in Social Media – Passion!

Mar 24, 2011 - Here are three topics to get you started on social media, but for some, it might not be a suitable fit for your brand. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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