Darren Fifield

Darren Fifield

Managing Director, Asia Pacific, e-Dialog

Darren is responsible for leading operations in e-Dialog Asia-Pacific, helping clients develop sophisticated and highly targeted e-mail marketing campaigns. A veteran marketer with over 20 years of experience in the region, he is in charge of establishing e-Dialog's Asia-Pacific/Japan operations with the regional head office located in Singapore. Prior to e-Dialog, he was vice president of strategic sales and client development at Kelly Services Asia-Pacific, where he built up sales throughout the region across targeted prospects, competitive clients, and key clients from other global regions, reengineered and managed Kelly Services RFI, RFP, and RFQ response across Asia Pacific. Darren was also the CEO of Lightspeed Research APAC where he managed Lightspeed's operations and expanded its footprint to include markets such as Singapore, China, South Korea, and Hong Kong.



People Aren't Opening the E-mails We Send Them, Are We Relevant?

Mar 1, 2011 - Targeted email campaigns can generate a four-time increase in monthly revenue and these are the steps you can take to be more relevant to consumers. Comments


Dispelling Urban Legends Regarding E-mail in China

Feb 8, 2011 - If you're looking toward China for additional sales growth, here's what you need to do to send email into the country. Comments

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