Managing Director, Asia Pacific, e-Dialog
Darren is responsible for leading operations in e-Dialog Asia-Pacific, helping clients develop sophisticated and highly targeted e-mail marketing campaigns. A veteran marketer with over 20 years of experience in the region, he is in charge of establishing e-Dialog's Asia-Pacific/Japan operations with the regional head office located in Singapore. Prior to e-Dialog, he was vice president of strategic sales and client development at Kelly Services Asia-Pacific, where he built up sales throughout the region across targeted prospects, competitive clients, and key clients from other global regions, reengineered and managed Kelly Services RFI, RFP, and RFQ response across Asia Pacific. Darren was also the CEO of Lightspeed Research APAC where he managed Lightspeed's operations and expanded its footprint to include markets such as Singapore, China, South Korea, and Hong Kong.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT