Darren Fifield

Darren Fifield

Managing Director, Asia Pacific, e-Dialog

Darren is responsible for leading operations in e-Dialog Asia-Pacific, helping clients develop sophisticated and highly targeted e-mail marketing campaigns. A veteran marketer with over 20 years of experience in the region, he is in charge of establishing e-Dialog's Asia-Pacific/Japan operations with the regional head office located in Singapore. Prior to e-Dialog, he was vice president of strategic sales and client development at Kelly Services Asia-Pacific, where he built up sales throughout the region across targeted prospects, competitive clients, and key clients from other global regions, reengineered and managed Kelly Services RFI, RFP, and RFQ response across Asia Pacific. Darren was also the CEO of Lightspeed Research APAC where he managed Lightspeed's operations and expanded its footprint to include markets such as Singapore, China, South Korea, and Hong Kong.

RECENT ARTICLES BY DARREN FIFIELD

roi

People Aren't Opening the E-mails We Send Them, Are We Relevant?

Mar 1, 2011 - Targeted email campaigns can generate a four-time increase in monthly revenue and these are the steps you can take to be more relevant to consumers. Comments

chinesevisa

Dispelling Urban Legends Regarding E-mail in China

Feb 8, 2011 - If you're looking toward China for additional sales growth, here's what you need to do to send email into the country. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...