Dominic Powers

Dominic Powers

Epsilon International

Dominic Powers is the Senior Vice President and Managing Director of International Operations for Epsilon International - the international operating unit of Epsilon, a leading multi-channel marketing services company with a wide range of strategic data-driven solutions that provide a 360-degree view and interaction with customers. Based in Hong Kong, Dominic is responsible for leading the day-to-day operations of the business throughout the region, including offices in Australia, China, India, Japan, and Singapore. He joined DoubleClick in November 2002 as regional director of sales, responsible for new business generation across the region, and became part of the Epsilon Senior Leadership team through the 2005 acquisition of DoubleClick Email Solutions. From 1999 to 2002 he was a member of the senior management team of Chinadotcom’s Mezzo Marketing – formerly 24/7 Media Asia. His responsibilities included the strategic development and implementation of the email marketing and data business throughout the region, as well as the research of privacy legislation and its impact on marketing methodologies and technologies in Asia Pacific. Prior to Chinadotcom Corporation, Dominic was with The Economist Group in Hong Kong. In the early 90s he worked in publishing and event management, developing industrial road shows for the governments of emerging markets. A graduate of Modern Chinese from the University of Leeds in the UK, and Tianjin Normal University in the People’s Republic of China, he has lived, studied, and worked in various locations across Asia Pacific since 1995. He is currently a Board Member of the Hong Kong Direct Marketing Association (HKDMA), The China Direct Marketing Association, and the Asia Digital Marketing Association (ADMA) and a regular presenter and commentator on data-driven marketing and privacy issues throughout the region.

RECENT ARTICLES BY DOMINIC POWERS

databaseasia1

Data Paralysis - Are You Searching for a Cure?

Nov 29, 2011 - Do you have the right people and partners, with the right skills doing the right job? Comments

virtualsubwaystore

A Call to Arms: Where Are Our Innovators?

Sep 6, 2011 - In my quest to find innovators, U.K. retail brand Tesco shows us how it's done locally through a virtual subway store in South Korea. Comments

heart4

Sometimes It Is the Small Intangible Things That Count in Loyalty

Jul 25, 2011 - For your most loyal customers it's not about discounts or special offers but the recognition that comes with loyalty. Here's an example. Comments

hotel

The Living Dead in Your Database...

Jun 29, 2011 - Consumers care far less about their relationship with the brand than the brands actually think they do - my experience on how a hotel chain's CRM can... Comments

hermesshangxia

Brand Loyalty With Chinese Characteristics

May 24, 2011 - Are the world's leading luxury brands merely selling to the 'new rich' at the expense of their more sophisticated, truly loyal long-term customers? Comments

holdinghands

It's Always Better to Hold Hands Before You Kiss

Apr 12, 2011 - Relevance and timely communications are critical to the success of a brand's relationship with consumers. Consider these five tips on how to get it... Comments

email2

Relevancy, Reputation, and Engagement: The Evolution of E-mail Delivery Management

Mar 8, 2011 - When four in five emails sent globally are estimated to be spam, how do you ensure your messaging is relevant? Here are five ways. Comments

iphoneemail

Mobile Matters for E-mail Consumers on the Go

Feb 22, 2011 - Five ways that will help get your message read and drive consumer interaction no matter the mobile device of choice. Comments

privacy2

Data Privacy – Whose Responsibility Is it Anyway?

Jan 11, 2011 - Are consumers taking the same level of care and attention when they are signing up to reward programmes in super markets and department stores? Comments

japanmobile

The Japanese Mobile Dichotomy

Nov 16, 2010 - We must as an advertising and marketing industry ensure that relevance drives mobile marketing and communications innovation, and we are not simply... Comments

email

E-mail in an Irrelevant Social World

Oct 12, 2010 - As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the marketing... Comments

octopus

Data, Privacy, and the Consumer

Sep 13, 2010 - What marketers can learn from the frenzy over the Octopus Rewards programme. Comments

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