Eddie Choi

Eddie Choi

Executive Director, Milton Exhibits Group

Eddie is the founding partner of Frontiers Digital and the Executive Director of Milton Exhibits Group. Although Eddie studied classical theory of sociology in college and has a MBA, technology always has been a passion with him. He believes that a combination of technology and communication is what the modern marketing is heading towards in the future. Eddie is a member of Search Engine Strategies Global Advisory Board.

RECENT ARTICLES BY EDDIE CHOI

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Go Long-Tail for Your SEO Strategy in China

Mar 2, 2014 - If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Comments

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China: Does Content Marketing Matter to Baidu?

Jan 5, 2014 - I want to bring you some new perspectives on the largest search engine in China. Comments

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Content-Driven SEO Will Become Standard Practice in 2014

Dec 9, 2013 - I'm optimistic that in 2014, marketers will leave the hype and put the theories into action. Comments

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Set the Right Expectation for Your Campaign Results

Aug 14, 2013 - Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Comments

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Learn How to CTRL+ALT+DELETE Your Digital Marketing

Jun 19, 2013 - Reboot your marketing plan by learning how to apply these three steps. Comments

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Irrelevant Content: SEO Impossible

Apr 25, 2013 - I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Comments

The Future of Exhibitions Will Be Data-Driven

Mar 8, 2013 - My views on how technology would impact the industry 10 years from now. Comments

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Integrated Marketing Analytics Is Possible

Jan 23, 2013 - Consider these three challenges when measuring performance of an integrated marketing campaign. Comments

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What Happens if We Stop Doing SEO in China?

Nov 20, 2012 - An in-depth analysis on search optimization for Baidu. Comments

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Review: SES Shanghai 2012

May 22, 2012 - My afterthought of the event held in China last month. Comments

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An Interview With Google's Avinash Kaushik

Apr 10, 2012 - A discussion with Google's digital marketing evangelist on the state of web analytics in China today. Comments

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Seeing What You Don't See in Digital Marketing

Apr 5, 2012 - If you are puzzling about how to do digital marketing in a correct way, here's one way to learn and be inspired. Comments

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Understanding the Sphere of Integrated Marketing

Mar 2, 2012 - Marketers are dealing with the complexity of hybrid planning and measurement but how do we plan across online and offline media? Comments

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Embracing Data Structure Is the Future of SEO

Jan 12, 2012 - Search engines today are increasingly emphasizing content structure. If you are still optimizing tags and links, think again. Comments

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Search Advertising, Simplified

Nov 4, 2011 - Consider this no-frills approach to search advertising. Comments

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These B2B Marketers Are the Good Wives

Sep 29, 2011 - Key takeways from moderating the B2B lead gen panel featuring Alibaba, Global Sources, and RS-Component at SES HK. Comments

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Measuring Weibo Marketing: Zombie Fans vs. Social Momentum

Sep 16, 2011 - How are you measuring effectiveness for Weibo campaigns? Comments

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Social Marketers Must Go Beyond Listening

Aug 4, 2011 - Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Comments

China's Search and Social Marketing Integration

Jun 16, 2011 - Objective of This Paper Online marketing technologies, ranging from search engine to social networking site and microblogging have given marketers... Comments

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SES Shanghai: An Overview of China's E-commerce Landscape

Jun 7, 2011 - My view on the e-commerce sessions presented and discussed in China. Comments

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Book Smart Doesn't Rule in China

May 20, 2011 - Because of China's advertising practices, the scientific approach to marketing does not always work in this market. Comments

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