Digital Air Strike
Tom Mohr is the CEO of Digital Air Strike, a venture-backed digital marketing company that helps auto dealers better manage their social media presence, track their online reputation, and manage digital lead generation. Prior to Digital Air Strike, Mohr was president of Knight Ridder Digital, where he was on the board of Classified Ventures (parent company of Cars.com and Apartments.com), CareerBuilder, and ShopLocal. Mohr was the founding director of the New Media Innovation Lab at Arizona State University and an entrepreneur in residence at Charles River Ventures in Menlo Park. He has an MBA from the University of California at Berkeley and a BA from Queen's University in Canada.
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014