Digital Air Strike
Tom Mohr is the CEO of Digital Air Strike, a venture-backed digital marketing company that helps auto dealers better manage their social media presence, track their online reputation, and manage digital lead generation. Prior to Digital Air Strike, Mohr was president of Knight Ridder Digital, where he was on the board of Classified Ventures (parent company of Cars.com and Apartments.com), CareerBuilder, and ShopLocal. Mohr was the founding director of the New Media Innovation Lab at Arizona State University and an entrepreneur in residence at Charles River Ventures in Menlo Park. He has an MBA from the University of California at Berkeley and a BA from Queen's University in Canada.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014