Digital Air Strike
Tom Mohr is the CEO of Digital Air Strike, a venture-backed digital marketing company that helps auto dealers better manage their social media presence, track their online reputation, and manage digital lead generation. Prior to Digital Air Strike, Mohr was president of Knight Ridder Digital, where he was on the board of Classified Ventures (parent company of Cars.com and Apartments.com), CareerBuilder, and ShopLocal. Mohr was the founding director of the New Media Innovation Lab at Arizona State University and an entrepreneur in residence at Charles River Ventures in Menlo Park. He has an MBA from the University of California at Berkeley and a BA from Queen's University in Canada.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.