Jon Myers

Jon Myers

VP, Commercial Director – EMEA, Marin Software

Jon Myers is VP, Commercial Director – EMEA for Marin Software, the leading digital ad management platform. Previously a Director at Yahoo!, MediaVest and Latitude, he also sits on the Global SES Advisory Board.

RECENT ARTICLES BY JON MYERS

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SES London 2013: How to Make the Most of Your Conference

Feb 6, 2013 - Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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