Jessica Lee

Jessica Lee

Chief Creative, bizbuzzcontent

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.

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RECENT ARTICLES BY JESSICA LEE

cross-channel-marketing-experian

80% of Marketers Will Run Cross-Channel Marketing Campaigns in 2014 [Study]

Mar 31, 2014 - A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges... Comments

email-send-times-trackmaven

Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study]

Mar 24, 2014 - A study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here... Comments

Expert Roundtables

7 Reasons You Should Go to ClickZ Live New York 2014

Mar 21, 2014 - The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as... Comments

retweet-percentage-tv

Twitter Study: Which Tweets Get the Most Engagement?

Mar 20, 2014 - Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken... Comments

mobile-traffic-shopvisible

Mobile Represents 30% of Ecommerce Site Traffic in 2013 [Study]

Mar 5, 2014 - ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional... Comments

American Idol Contestants in Google Search Results

Google Partners With American Idol for Second Screen Voting

Feb 27, 2014 - Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results... Comments

deb-shops-autosuggest-bloomreach

BloomReach's SNAP Delivers Personalized Site Discovery

Feb 26, 2014 - Big data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search... Comments

pinterest-recipe-search

Pinterest Gives the Gift of GIFs, Recipe Search

Jan 23, 2014 - Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested... Comments

gmail-google-plus

Gmail's Google+ Integration Leaves More Questions Than Answers

Jan 13, 2014 - A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably... Comments

visualgraph-action

Pinterest Acquires VisualGraph to Boost Image Recognition

Jan 9, 2014 - Pinterest acquired two-man startup VisualGraph, an image recognition and visual search platform. Many say this move primes Pinterest to be a leading... Comments

Thumbs-up against cloudy sky background illustration

2013 a Great Year for Twitter Users, Advertisers & Investors

Dec 24, 2013 - From launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investors... Comments

pinteresttoptechpins

Pinterest’s Top Pins of 2013: Taco Cupcakes, The Real Django & More

Dec 20, 2013 - What were the most popular topics among users of social imagery site Pinterest in all of 2013? From history to pop culture to taco cupcakes, Pinterest... Comments

zeitgeist-3d-globe

Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

Dec 19, 2013 - Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in... Comments

royal-baby-tweets

Explore Twitter's Year in Review on Interactive Microsite

Dec 17, 2013 - What do the World Series, the Royal Baby, and actress Lea Michelle have in common? They were all the center of this year's most popular and trending... Comments

cpg-ppc-spend

Major CPG Companies Put More PPC Budget Into Brand Awareness

Dec 13, 2013 - Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the... Comments

triggit-facebook-retargeting-cyber-monday-data

Cyber Monday 2013: Largest Online Spend in U.S. History

Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments

shutterstock-159903269

Facebook Ads Give Paid Search Campaigns ROI Boost [Study]

Dec 2, 2013 - Kenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend... Comments

tv-x-twitter-data-visualization-youtube

Twitter Ads Feature 'TV Conversation Targeting' Now Available in US & UK

Nov 26, 2013 - Twitter has added another feature to its TV advertising suite called "conversation targeting" - a way for brands to reach people who are having conversations... Comments

google-shortlist-update

Google Shopping Update Includes New Features for Holiday Shoppers

Nov 25, 2013 - New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a... Comments

martha-stewart-pinterest

Pinterest Pins Pay Big Dividends for Brands, Says Piqora

Nov 21, 2013 - Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally... Comments

zappos-pinterest-page

New Pinterest Feature Lets Brands Showcase What's Trending on Their Site

Nov 15, 2013 - Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending... Comments

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