Jessica Lee

Jessica Lee

Chief Creative, bizbuzzcontent

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.

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RECENT ARTICLES BY JESSICA LEE

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Poor Mobile Implementation Results in 68% Less Traffic [Study]

Jun 25, 2014 - A study from BrightEdge suggests that brands could be losing out on traffic and conversions due to badly implemented mobile sites. Comments

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Small Business Budget, Big Business Ideas for Twitter Advertising, World Cup Edition

Jun 17, 2014 - There are a number of different ways that small and medium-sized businesses can use Twitter to tap into the World Cup buzz happening on the social network... Comments

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Pinterest Moves a Step Closer to Search Engine With Guided Search

Jun 12, 2014 - Pinterest's new guided search feature may mean the social media platform could become the next big thing in search. What do the changes mean for marketers... Comments

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Facebook Posts See More Engagement After Hours, Weekends [Study]

Jun 11, 2014 - TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as... Comments

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Do-It-Yourself Promoted Pins Premiere on Pinterest

Jun 9, 2014 - Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out... Comments

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"Hackonomy": Dare to Challenge Your Brand's Marketing Mindset at ClickZ Live San Francisco

May 29, 2014 - Brands that dare to disrupt the norm will come out on top. Find out from Bonin Bough how your brand can join the hacking economy at ClickZ Live San... Comments

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Top Brands Now Testing Pinterest Promoted Pins

May 13, 2014 - After experimenting with one-off promotions, Pinterest is rolling out the next test of Promoted Pins with brands. Comments

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Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto Keynotes

May 2, 2014 - A trio of stellar keynotes at the inaugural ClickZ Live Toronto will feature digital innovators from Twitter, Yahoo, and TSN (The Sports Network). Comments

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80% of Marketers Will Run Cross-Channel Marketing Campaigns in 2014 [Study]

Mar 31, 2014 - A new Experian report highlights survey data and gives step-by-step tips on how to address some of the most common cross-channel marketing challenges... Comments

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Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study]

Mar 24, 2014 - A study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here... Comments

Expert Roundtables

7 Reasons You Should Go to ClickZ Live New York 2014

Mar 21, 2014 - The first ClickZ Live New York is a must-attend event for marketers and advertisers. Here's an overview of what you'll learn at the show, as well as... Comments

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Twitter Study: Which Tweets Get the Most Engagement?

Mar 20, 2014 - Twitter conducted a study of more than 2 million tweets to find out which elements in a tweet actually garnered more engagement. The data was then broken... Comments

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Mobile Represents 30% of Ecommerce Site Traffic in 2013 [Study]

Mar 5, 2014 - ShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a traditional... Comments

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Google Partners With American Idol for Second Screen Voting

Feb 27, 2014 - Google has partnered with FOX to offer "American Idol" fans the chance to vote for their favorite season 13 contestants directly from its search results... Comments

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BloomReach's SNAP Delivers Personalized Site Discovery

Feb 26, 2014 - Big data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search... Comments

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Pinterest Gives the Gift of GIFs, Recipe Search

Jan 23, 2014 - Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested... Comments

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Gmail's Google+ Integration Leaves More Questions Than Answers

Jan 13, 2014 - A new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably... Comments

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Pinterest Acquires VisualGraph to Boost Image Recognition

Jan 9, 2014 - Pinterest acquired two-man startup VisualGraph, an image recognition and visual search platform. Many say this move primes Pinterest to be a leading... Comments

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2013 a Great Year for Twitter Users, Advertisers & Investors

Dec 24, 2013 - From launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investors... Comments

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Pinterest’s Top Pins of 2013: Taco Cupcakes, The Real Django & More

Dec 20, 2013 - What were the most popular topics among users of social imagery site Pinterest in all of 2013? From history to pop culture to taco cupcakes, Pinterest... Comments

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Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

Dec 19, 2013 - Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in... Comments

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