Marketing News & Expert Advice
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Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
RECENT ARTICLES BY JESSICA LEE
Facebook Tries to Make News Feed Ads More Relevant With Algorithm Update
Oct 1, 2013 - Facebook is updating its ad algorithm in an attempt to improve the relevance and quality of ads shown to users. The social network will put more emphasis... Comments
How Fortune 500 Companies Are Using Instagram to Build Their Brands
Sep 30, 2013 - A recent study reveals how Fortune 500 companies are using Instagram to better their brands. The research also provides tips on how you can use Instagram... Comments
Pinterest Experiments with Promoted Pins
Sep 23, 2013 - Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured... Comments
Facebook Organic and Paid Posts With Photos Get Most Clicks, Engagement [Study]
Sep 10, 2013 - ShopIgniter released findings of research that showed Facebook posts with photos received the highest click-throughs in organic and the most engagement... Comments
Facebook to Users: You Have Exactly 7 Days Until We Own You
Sep 4, 2013 - Following a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, content... Comments
Average Facebook Engagement Metrics: How Does Your Brand Stack Up?
Aug 23, 2013 - AgoraPulse released its monthly "barometer" measuring Facebook page metrics, which showed the average engagement on posts for pages with less than 10... Comments
Facebook Launches 'Story Bumping' to Show Older Status Updates in News Feed
Aug 7, 2013 - Facebook said the algorithmic change means it's more likely users will see an organic update that may be a few hours old. Comments
Social Media Usage Amongst Older Generations Triples, According to Pew
Aug 6, 2013 - The number of adults who use social networks is up to 72 percent in 2013, according to data from Pew Research Center. Comments
Facebook Mimics Twitter (Again!) With Introduction of Embedded Posts
Aug 2, 2013 - Facebook releases embedded posts, which allow users to embed public status updates across the web. Comments
Back-to-School Online Shopping Trends Earliest on Record, Says Google
Jul 26, 2013 - Google research shows that back-to-school online shopping behavior has begun earlier than ever. Comments
Walmart Outpacing All Brands in Google Product Listing Ads
Jul 19, 2013 - AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Comments
BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers
Jul 16, 2013 - Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users... Comments
Matt Cutts on Links & How to Succeed With Content Marketing
Jul 12, 2013 - In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center... Comments
Instagram Now Lets You Embed Photos and Videos Across the Web
Jul 11, 2013 - The embed feature could be promising for brands by allowing content to be more discoverable. The feature is only available to those with public content... Comments
Reality Check: Google Isn't 'Killing' Organic Search
Jul 11, 2013 - A business owner measured the amount of space organic search results had in a SERP on a computer screen, and the finding was: 13 percent. Mainstream... Comments
Search Ads Account for 52.8% of World's Mobile Ad Revenue in 2012
Jul 10, 2013 - Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile... Comments
Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search
Jul 9, 2013 - Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Comments
Yelp's New Wordmap Helps You Avoid Hipsters
Jul 5, 2013 - Users can search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. Comments
Facebook Restricts Some Ad Placement to Protect Brand Reputation
Jul 3, 2013 - Trying to appease advertisers, Facebook has updated its review process to ensure brands are protected. With this new process, Facebook aims to control... Comments
78% of a Brand's Facebook Fans Are Already Customers [Study]
Jul 1, 2013 - Why do people become fans of a brand on Facebook? A new study reveals that a majority are customers of a brand. Other motivators include discounts and... Comments
#Facebook #Hashtags #FTW?
Jun 19, 2013 - Facebook announced hashtags last week, giving validation to everyone who used the original Twitter function to drive home their point in a Facebook... Comments
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