Director, Social Media Strategist, Rosetta
Allison Peltz, Director, Social Media Strategist at Rosetta, has an intense passion for all things social media. She has 7 years of consumer public relations and social media experience ranging from concepting and executing experiential events to developing relationships with top tier mom/foodie blogger relations programs to community management on various social platforms.
Allison has developed and implemented social media programs for CPG brands, including Nescafe Dolce Gusto, Nestle Family, Lean Pockets, Troy-Bilt and other MTD Brands.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT