Allison Peltz

Allison Peltz

Director, Social Media Strategist, Rosetta

Allison Peltz, Director, Social Media Strategist at Rosetta, has an intense passion for all things social media. She has 7 years of consumer public relations and social media experience ranging from concepting and executing experiential events to developing relationships with top tier mom/foodie blogger relations programs to community management on various social platforms.

Allison has developed and implemented social media programs for CPG brands, including Nescafe Dolce Gusto, Nestle Family, Lean Pockets, Troy-Bilt and other MTD Brands.

RECENT ARTICLES BY ALLISON PELTZ

jobsthefilm-instagram-video

Instagram Video: How Brands are Using Their 15 Seconds

Jul 23, 2013 - Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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