Chief Technology Officer
As Chief Technology Officer, Alex Godelman is responsible for championing Evolve's technical vision and leading all aspects of the company's technology functions. Additionally, he oversees the successful execution of the company's business mission through development, deployment, and operation of the company's Internet Media properties and presence.
Alex provides nearly 20 years of executive management experience in e-commerce, commercial software development, and online media. He has a proven track record in formulating and executing technology plans for rapidly growing Internet and high tech companies. Before coming to Evolve, he was a part of the senior management team at Shopzilla, the world leader in comparison shopping search; CIO at Diskeeper Corporation, a leading software manufacturer; Executive Director of Technology for the B3 division of Time Warner responsible for numerous TW and WEA music labels; Senior Director of IS&T for the Maxis division of Electronic Arts, makers of Sims Online. Prior to these, he also served as CIO of Otis and Director of Technology for WoltersKluwers, responsible for delivery of their two largest online brands, GlobalFx and CompleTax. Alex is very active in Open Source, Agile and Internet communities, serves on the board of advisors of several technology companies, and has recently been awarded the 2010 CIO Rock Star Award from Los Angeles chapter of TechExecs. Alex is certified in Lean and Scrum (CSM, CSP, and CSPO) and holds a graduate degree in Computer Science and Applied Mathematics from Universitatea de Stat din Moldova.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT