Roger Katz

Roger Katz

CEO

Friend2Friend

Roger Katz is the CEO and founder of Friend2Friend, a social media technology and solutions company that works with global brands and media agencies. Launched in 2007, Friend2Friend works with over 100 global brands through its offices in San Francisco, New York, Los Angeles, and Barcelona, Spain. During Roger's 20 years working in marketing, strategy, and social media, his career has included management and consulting roles at companies such as Photobucket, Agilent, Brocade, Quantum, Bell Labs, and Pacific Community Ventures, as well as a number of startups. Behind his marketing mind lies deep engineering expertise. He has engineering degrees from Michigan State and UC Berkeley and an MBA from Wharton. He's a cycling fanatic, aspiring guitarist, and (slow) swimmer.

RECENT ARTICLES BY ROGER KATZ

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How Customer Engagement Campaigns Impact Customer Experience

May 15, 2015 - What is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowledge... Comments

customer-relationship

How Customer Engagement Campaigns Impact Customer Experience

Apr 17, 2015 - When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engage... Comments

brand-community

Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website

Mar 20, 2015 - How can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Comments

social-sharing

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

Feb 20, 2015 - Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calendar... Comments

brand-community

2015 Will Be the Year of the Brand Community - Here’s Why

Jan 23, 2015 - Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social... Comments

Social Media Sharing

2015 Trend to Watch — The Social Homecoming of Brands

Dec 1, 2014 - As competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on... Comments

online-contest

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

Nov 21, 2014 - Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this... Comments

Social media

Top 5 Social Marketing Trends for Brands to Watch in 2015

Oct 31, 2014 - As we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Comments

Social Media Sharing

How Social Depth Strategies Can Impact Business Results

Oct 3, 2014 - The pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this... Comments

Mark Zuckerberg does the Ice Bucket Challenge for ALS

What Can Brands Learn From the #ALSIceBucketChallenge?

Sep 5, 2014 - Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Comments

Social media

When Content Meets Social - Aligning the Content Message to the Social Medium

Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts... Comments

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5 Engagement App Strategies for Converting Fans & Followers into Content Marketers

Jul 11, 2014 - Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right... Comments

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Brands Are Ready for a Socially Sophisticated 2014 World Cup

Jun 13, 2014 - This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming... Comments

Social media

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

May 16, 2014 - Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Comments

content

Brand, Expert, and Social Content — Successful Content Marketing Needs All Three

Apr 18, 2014 - The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the... Comments

Social media

The Hierarchy of Social Engagement Value

Mar 21, 2014 - In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes... Comments

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Your Corporate Website Is Dead — but Social Audiences Can Bring It Back to Life

Feb 26, 2014 - Brands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to... Comments

Metlife Stadium

$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?

Jan 24, 2014 - During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend continue... Comments

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What’s the Real Value of Twitter for Brands?

Dec 2, 2013 - That said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for... Comments

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Get Your Campaign in the Social Stream This Holiday Season

Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel... Comments

facebook-homepage

Facebook Updates Promotion Policies

Sep 6, 2013 - What does it mean for brands marketing on Facebook? Comments

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