Roger Katz

Roger Katz

CEO

Friend2Friend

Roger Katz is the CEO and founder of Friend2Friend, a social media technology and solutions company that works with global brands and media agencies. Launched in 2007, Friend2Friend works with over 100 global brands through its offices in San Francisco, New York, Los Angeles, and Barcelona, Spain. During Roger's 20 years working in marketing, strategy, and social media, his career has included management and consulting roles at companies such as Photobucket, Agilent, Brocade, Quantum, Bell Labs, and Pacific Community Ventures, as well as a number of startups. Behind his marketing mind lies deep engineering expertise. He has engineering degrees from Michigan State and UC Berkeley and an MBA from Wharton. He's a cycling fanatic, aspiring guitarist, and (slow) swimmer.

RECENT ARTICLES BY ROGER KATZ

facebook-homepage

10 Ways to Boost Engagement on Facebook With Social Engagement Apps

Mar 22, 2013 - The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Comments

facebook-mobile

Strategies for Marketing in the Social-Mobile World

Feb 22, 2013 - Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate... Comments

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