Roger Katz

Roger Katz

CEO

Friend2Friend

Roger Katz is the CEO and founder of Friend2Friend, a social media technology and solutions company that works with global brands and media agencies. Launched in 2007, Friend2Friend works with over 100 global brands through its offices in San Francisco, New York, Los Angeles, and Barcelona, Spain. During Roger's 20 years working in marketing, strategy, and social media, his career has included management and consulting roles at companies such as Photobucket, Agilent, Brocade, Quantum, Bell Labs, and Pacific Community Ventures, as well as a number of startups. Behind his marketing mind lies deep engineering expertise. He has engineering degrees from Michigan State and UC Berkeley and an MBA from Wharton. He's a cycling fanatic, aspiring guitarist, and (slow) swimmer.

RECENT ARTICLES BY ROGER KATZ

Social media

When Content Meets Social - Aligning the Content Message to the Social Medium

Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts... Comments

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5 Engagement App Strategies for Converting Fans & Followers into Content Marketers

Jul 11, 2014 - Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right... Comments

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Brands Are Ready for a Socially Sophisticated 2014 World Cup

Jun 13, 2014 - This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming... Comments

Social media

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

May 16, 2014 - Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Comments

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Brand, Expert, and Social Content — Successful Content Marketing Needs All Three

Apr 18, 2014 - The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the... Comments

Social media

The Hierarchy of Social Engagement Value

Mar 21, 2014 - In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes... Comments

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Your Corporate Website Is Dead — but Social Audiences Can Bring It Back to Life

Feb 26, 2014 - Brands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to... Comments

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$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?

Jan 24, 2014 - During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend continue... Comments

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What’s the Real Value of Twitter for Brands?

Dec 2, 2013 - That said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for... Comments

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Get Your Campaign in the Social Stream This Holiday Season

Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel... Comments

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Facebook Updates Promotion Policies

Sep 6, 2013 - What does it mean for brands marketing on Facebook? Comments

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Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands

Aug 9, 2013 - There's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a... Comments

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Ingredients of Top B2B Content Marketing Strategies on LinkedIn

Jul 12, 2013 - Targeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity. Comments

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No More B2C Marketing Envy

Jun 14, 2013 - Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Comments

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What Social Fragmentation Means for Marketers

May 17, 2013 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented... Comments

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Advertising on Facebook Is About Community, Not Clicks

Apr 19, 2013 - Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Comments

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10 Ways to Boost Engagement on Facebook With Social Engagement Apps

Mar 22, 2013 - The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Comments

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Strategies for Marketing in the Social-Mobile World

Feb 22, 2013 - Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate... Comments

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