Roger Katz

Roger Katz

CEO

Friend2Friend

Roger Katz is the CEO and founder of Friend2Friend, a social media technology and solutions company that works with global brands and media agencies. Launched in 2007, Friend2Friend works with over 100 global brands through its offices in San Francisco, New York, Los Angeles, and Barcelona, Spain. During Roger's 20 years working in marketing, strategy, and social media, his career has included management and consulting roles at companies such as Photobucket, Agilent, Brocade, Quantum, Bell Labs, and Pacific Community Ventures, as well as a number of startups. Behind his marketing mind lies deep engineering expertise. He has engineering degrees from Michigan State and UC Berkeley and an MBA from Wharton. He's a cycling fanatic, aspiring guitarist, and (slow) swimmer.

RECENT ARTICLES BY ROGER KATZ

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Get Your Campaign in the Social Stream This Holiday Season

Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel... Comments

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Facebook Updates Promotion Policies

Sep 6, 2013 - What does it mean for brands marketing on Facebook? Comments

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Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands

Aug 9, 2013 - There's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a... Comments

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Ingredients of Top B2B Content Marketing Strategies on LinkedIn

Jul 12, 2013 - Targeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity. Comments

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No More B2C Marketing Envy

Jun 14, 2013 - Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Comments

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What Social Fragmentation Means for Marketers

May 17, 2013 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented... Comments

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Advertising on Facebook Is About Community, Not Clicks

Apr 19, 2013 - Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Comments

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10 Ways to Boost Engagement on Facebook With Social Engagement Apps

Mar 22, 2013 - The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Comments

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Strategies for Marketing in the Social-Mobile World

Feb 22, 2013 - Three key trends that set the stage for social-mobile to leapfrog the desktop experience, and why brands should refocus their marketing lens to accommodate... Comments

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