Mathew Sweezey

Mathew Sweezey

Marketing Automation Evangelist

Pardot

Mathew is the head of thought leadership for B2B marketing at Pardot, a Salesforce.com Company. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). As a speaker Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com, to name a few.

Follow @msweezey.

RECENT ARTICLES BY MATHEW SWEEZEY

shutterstock-105905384

The 5 Must-Have Emails for Marketing Automation

Nov 25, 2014 - By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you... Comments

2015-firework

Where Is Content Marketing Going in 2015?

Nov 13, 2014 - 2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Comments

data2

5 Things You Need to Know About Data Management Platforms

Oct 30, 2014 - The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most... Comments

Social Data

What Does Ello Mean for Paid Social Advertising?

Oct 16, 2014 - Will Ello's closed, data-protected model mean changes for the social advertising landscape? Comments

content

The 13 Steps to Content Marketing Success

Oct 2, 2014 - Content marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here's how to master the art of content... Comments

avcjaus

What Makes B2B Event Marketing Work?

Sep 18, 2014 - Event marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event... Comments

amazon logo

How Will Amazon’s Ad Network Work for B2B?

Sep 4, 2014 - Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? Comments

automation-shutterstock-136061006

Marketing Automation Tools for Smaller Tasks

Aug 21, 2014 - While they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look... Comments

change11

Change Management: The Missing Link in Your Demand Generation Strategy

Aug 20, 2014 - The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand... Comments

choose-your-own-adventure-1

Letting Your Leads Choose Their Own Adventure With Dynamic CTAs

Aug 7, 2014 - By employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue... Comments

Audience Targeting

4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

Jul 24, 2014 - There are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into... Comments

online-video-1

Video Marketing + Marketing Automation = 3 to 5 Times More Leads

Jul 9, 2014 - Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and increase... Comments

facebook-automation

Is Social Automation the Future of Social?

Jun 26, 2014 - The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from these... Comments

content

71 Percent of Buyers Have Been Disappointed by Content

Jun 12, 2014 - Content is no longer novel; just having it provides no value to consumers. Marketers must produce content that adds value in order engage customers. Comments

automation-shutterstock-136061006

Marketing Automation Best Practices: Advanced Level

May 29, 2014 - The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Comments

automation-shutterstock-87320653

Marketing Automation Best Practices: Intermediate Level

May 15, 2014 - A look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated... Comments

automation-shutterstock-136061006

Marketing Automation Best Practices: For the Beginner

May 1, 2014 - In this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Comments

leads-shutterstock-165694019

7 Lead Nurturing Strategies for Modern Marketers

Apr 17, 2014 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out... Comments

automation-shutterstock-87320653

53 Percent of B2B Fortune 500 Companies Use Marketing Automation

Apr 3, 2014 - The percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for... Comments

account-based-shutterstock-170854715

The 5 Things to Know About Account-Based Marketing

Mar 20, 2014 - Account-based marketing (ABM) is being adopted at a much larger scale than ever before. So here's a look into why account-based marketing will be one... Comments

Twitter Logo

25 B2B Marketing Automation Thought Leaders You Must Follow

Mar 6, 2014 - A look at the thought leaders you should be following on Twitter within several categories of marketing automation, including Content Creation, User... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Creative Project Manager
      Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager of PubSVS will work directly with the IRIS team and will be responsible...
    • Digital Marketing Associate
      Digital Marketing Associate (Connections Media) - Washington, DCConnections Media, LLC, a Washington, DC-based digital agency providing strategy...
    • Digital Marketing Specialist
      Digital Marketing Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead...