Mathew Sweezey

Mathew Sweezey

Marketing Automation Evangelist

Pardot

Mathew is the head of thought leadership for B2B marketing at Pardot, a Salesforce.com Company. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummeis (Published by Wiley February 2014). As a speaker Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com, to name a few.

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RECENT ARTICLES BY MATHEW SWEEZEY

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7 Lead Nurturing Strategies for Modern Marketers

Apr 17, 2014 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out... Comments

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53 Percent of B2B Fortune 500 Companies Use Marketing Automation

Apr 3, 2014 - The percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for... Comments

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The 5 Things to Know About Account-Based Marketing

Mar 20, 2014 - Account-based marketing (ABM) is being adopted at a much larger scale than ever before. So here's a look into why account-based marketing will be one... Comments

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25 B2B Marketing Automation Thought Leaders You Must Follow

Mar 6, 2014 - A look at the thought leaders you should be following on Twitter within several categories of marketing automation, including Content Creation, User... Comments

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Sales Nurturing Campaigns Exposed

Feb 20, 2014 - With sales nurturing campaigns, you can give your sales team the ability to stay top of mind, obtain more high-quality leads, and ultimately drive more... Comments

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How to Fail with Marketing Automation

Feb 7, 2014 - The popularity of marketing automation is rising, but some people are failing at their implementations -- here are a few of the top reasons why. Comments

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5 Keys to Sales and Marketing Alignment

Jan 23, 2014 - There's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automation... Comments

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B2B Marketing Automation Teaches B2C Marketers a New Trick

Jan 9, 2014 - B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing... Comments

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25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

Dec 27, 2013 - What can we learn as marketers from this research? Comments

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5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird

Dec 12, 2013 - David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for... Comments

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3-2-1 Nurturing Technique for Lead Generation

Dec 5, 2013 - It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help... Comments

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Own Your Audience: The Other Side of Content Marketing

Nov 14, 2013 - In the digital world, there is no distance between you and the customer. In his new book Audience, Jeff Rohrs asks you to think about your audience... Comments

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The Keys to Understanding The Buyers Journey

Nov 4, 2013 - In a follow-up to his article New Research Defines the Buyer's Journey in 3 Steps, ClickZ columnist Mathew Sweezey from Salesforce digs deeper into... Comments

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Core Flaws in Attribution Modeling

Oct 17, 2013 - At its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make... Comments

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65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company... Comments

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New Research Defines Buyer's Journey to 3 Steps

Sep 12, 2013 - If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails... Comments

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Lead Nurturing With Online Ads: The Future of Retargeting?

Aug 27, 2013 - What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Comments

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The Future Trend of Marketing Automation: Agile Marketing

Jul 2, 2013 - If you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed... Comments

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Only 16 Percent of B2B Consumers Prefer Live Webinars

Jun 4, 2013 - If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to generate... Comments

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Inbound vs. Outbound Content

May 7, 2013 - Why 70 percent of B2B buyers want content under five pages. Comments

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76% of the World's Largest SaaS Companies Use Marketing Automation

Apr 9, 2013 - What can we learn from the large SaaS companies that have generated so much buzz in recent years? Comments

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