Mathew Sweezey

Mathew Sweezey

Marketing Automation Evangelist

Pardot

Mathew is the head of thought leadership for B2B marketing at Pardot, a Salesforce.com Company. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). As a speaker Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com, to name a few.

Follow @msweezey.

RECENT ARTICLES BY MATHEW SWEEZEY

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B2B Companies Can Buck the Norm and Win Big in Marketing

Apr 30, 2015 - Even in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in... Comments

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59% of B2B Fortune 500 Companies Use Marketing Automation

Mar 23, 2015 - The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickly... Comments

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7 Data-Driven Ways to Improve the Content Experience

Mar 5, 2015 - Content marketing isn't going anywhere, and new sources of data can help you to improve the content experience for your consumers. Comments

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Down With the Expert, Up With the Customer

Feb 19, 2015 - Your customers are the ones you should really be listening to when it comes to taking advice about what works for your marketing strategies. Comments

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3 Easy Ways to Put Mobile First in B2B Marketing

Jan 22, 2015 - The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. Comments

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Create Better Content via Humor

Jan 8, 2015 - Even in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content... Comments

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The 5 Must-Have Emails for Marketing Automation

Nov 25, 2014 - By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you... Comments

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Where Is Content Marketing Going in 2015?

Nov 13, 2014 - 2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Comments

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5 Things You Need to Know About Data Management Platforms

Oct 30, 2014 - The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most... Comments

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What Does Ello Mean for Paid Social Advertising?

Oct 16, 2014 - Will Ello's closed, data-protected model mean changes for the social advertising landscape? Comments

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The 13 Steps to Content Marketing Success

Oct 2, 2014 - Content marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here's how to master the art of content... Comments

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What Makes B2B Event Marketing Work?

Sep 18, 2014 - Event marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event... Comments

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How Will Amazon’s Ad Network Work for B2B?

Sep 4, 2014 - Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? Comments

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Marketing Automation Tools for Smaller Tasks

Aug 21, 2014 - While they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look... Comments

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Change Management: The Missing Link in Your Demand Generation Strategy

Aug 20, 2014 - The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand... Comments

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Letting Your Leads Choose Their Own Adventure With Dynamic CTAs

Aug 7, 2014 - By employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue... Comments

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4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

Jul 24, 2014 - There are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into... Comments

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Video Marketing + Marketing Automation = 3 to 5 Times More Leads

Jul 9, 2014 - Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and increase... Comments

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Is Social Automation the Future of Social?

Jun 26, 2014 - The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from these... Comments

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71 Percent of Buyers Have Been Disappointed by Content

Jun 12, 2014 - Content is no longer novel; just having it provides no value to consumers. Marketers must produce content that adds value in order engage customers. Comments

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Marketing Automation Best Practices: Advanced Level

May 29, 2014 - The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Comments

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