Mathew Sweezey

Mathew Sweezey

Marketing Automation Evangelist

Pardot

Mathew is the head of thought leadership for B2B marketing at Pardot, a Salesforce.com Company. A consummate writer, he has been featured in numerous publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley February 2014). As a speaker Mathew speaks around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, Investec, NetJets, and Restaurants.com, to name a few.

Follow @msweezey.

RECENT ARTICLES BY MATHEW SWEEZEY

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Marketing Automation Tools for Smaller Tasks

Aug 21, 2014 - While they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look... Comments

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Change Management: The Missing Link in Your Demand Generation Strategy

Aug 20, 2014 - The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand... Comments

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Letting Your Leads Choose Their Own Adventure With Dynamic CTAs

Aug 7, 2014 - By employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue... Comments

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4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

Jul 24, 2014 - There are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into... Comments

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Video Marketing + Marketing Automation = 3 to 5 Times More Leads

Jul 9, 2014 - Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and increase... Comments

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Is Social Automation the Future of Social?

Jun 26, 2014 - The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from these... Comments

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71 Percent of Buyers Have Been Disappointed by Content

Jun 12, 2014 - Content is no longer novel; just having it provides no value to consumers. Marketers must produce content that adds value in order engage customers. Comments

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Marketing Automation Best Practices: Advanced Level

May 29, 2014 - The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Comments

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Marketing Automation Best Practices: Intermediate Level

May 15, 2014 - A look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated... Comments

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Marketing Automation Best Practices: For the Beginner

May 1, 2014 - In this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Comments

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7 Lead Nurturing Strategies for Modern Marketers

Apr 17, 2014 - Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out... Comments

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53 Percent of B2B Fortune 500 Companies Use Marketing Automation

Apr 3, 2014 - The percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for... Comments

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The 5 Things to Know About Account-Based Marketing

Mar 20, 2014 - Account-based marketing (ABM) is being adopted at a much larger scale than ever before. So here's a look into why account-based marketing will be one... Comments

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25 B2B Marketing Automation Thought Leaders You Must Follow

Mar 6, 2014 - A look at the thought leaders you should be following on Twitter within several categories of marketing automation, including Content Creation, User... Comments

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Sales Nurturing Campaigns Exposed

Feb 20, 2014 - With sales nurturing campaigns, you can give your sales team the ability to stay top of mind, obtain more high-quality leads, and ultimately drive more... Comments

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How to Fail with Marketing Automation

Feb 7, 2014 - The popularity of marketing automation is rising, but some people are failing at their implementations -- here are a few of the top reasons why. Comments

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5 Keys to Sales and Marketing Alignment

Jan 23, 2014 - There's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automation... Comments

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B2B Marketing Automation Teaches B2C Marketers a New Trick

Jan 9, 2014 - B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing... Comments

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25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

Dec 27, 2013 - What can we learn as marketers from this research? Comments

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5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird

Dec 12, 2013 - David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for... Comments

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3-2-1 Nurturing Technique for Lead Generation

Dec 5, 2013 - It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help... Comments

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