Marketing News & Expert Advice

Mathew Sweezey

Marketing Automation Evangelist

Pardot

Mathew's passion for marketing automation is apparent in all of his writings. The Technology Association of Georgia has recognized Mathew as one of the top five echnology marketers in Atlanta under the age of 30. He has spoken on the topic of marketing automation around the world, and consulted on marketing automation for leading companies such as comScore and Restaurant.com.

RECENT ARTICLES BY MATHEW SWEEZEY

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company... Comments

New Research Defines Buyer's Journey to 3 Steps

Sep 12, 2013 - If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails... Comments

Lead Nurturing With Online Ads: The Future of Retargeting?

Aug 27, 2013 - What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Comments

The Future Trend of Marketing Automation: Agile Marketing

Jul 2, 2013 - If you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed... Comments

Only 16 Percent of B2B Consumers Prefer Live Webinars

Jun 4, 2013 - If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to generate... Comments

Inbound vs. Outbound Content

May 7, 2013 - Why 70 percent of B2B buyers want content under five pages. Comments

76% of the World's Largest SaaS Companies Use Marketing Automation

Apr 9, 2013 - What can we learn from the large SaaS companies that have generated so much buzz in recent years? Comments

The Golden Rule of Marketing Automation

Mar 12, 2013 - To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity. Comments