Mathew Sweezey
Marketing Automation Evangelist
Pardot
Mathew's passion for marketing automation is apparent in all of his writings. The Technology Association of Georgia has recognized Mathew as one of the top five echnology marketers in Atlanta under the age of 30. He has spoken on the topic of marketing automation around the world, and consulted on marketing automation for leading companies such as comScore and Restaurant.com.
RECENT ARTICLES BY MATHEW SWEEZEY
Sep 26, 2013 -
With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company...
Sep 12, 2013 -
If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and emails...
Aug 27, 2013 -
What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing?
Jul 2, 2013 -
If you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed...
Jun 4, 2013 -
If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to generate...
May 7, 2013 -
Why 70 percent of B2B buyers want content under five pages.
Apr 9, 2013 -
What can we learn from the large SaaS companies that have generated so much buzz in recent years?
Mar 12, 2013 -
To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity.
Feb 12, 2013 -
What can we learn as marketers from this research?