General Manager of Publisher Solutions
Greg brings over 15 years of experience scaling digital and offline media businesses to Tynt. Greg co-founded and led product development for 33Across, which acquired Tynt in January 2012. Greg's earlier experience includes leading business development at Yahoo Finance, where he secured multi-million dollar partnerships with companies including CNBC and Bankrate, managing a marketing team at Primedia that generated over $80 million in magazine retail sales, and leading corporate development for Real Media Europe. Greg has a BA in International Relations from Brown University and an MBA from Columbia University.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT