Eric Wheeler

Eric Wheeler

CEO

33Across

Eric is the Chief Executive Officer and co-founder of 33Across, bringing 20 years of experience leading successful Internet businesses to 33Across. Prior to 33Across, he was the CEO of Neo@Ogilvy and Executive Director of Ogilvy Interactive North America. Under his leadership, Ogilvy Interactive's revenue grew five-fold from 2003-2007 working with leading brands including IBM, American Express, TD Ameritrade, Cisco, and Yahoo. Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. Eric's career includes leadership positions at CNET, Young & Rubicam, and Anderson & Lembke in San Francisco. Eric holds a BA in Political Science and Philosophy from Boston University.

RECENT ARTICLES BY ERIC WHEELER

programmatic

Publishers Prep for Programmatic

Jun 23, 2014 - With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnerships... Comments

real-time

Display Success in 2014: Real-Time Advances

Jun 3, 2014 - In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Comments

advertising-path-forward

Effective Advertising: A Path Forward

Apr 28, 2014 - In this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportunities... Comments

programmatic

The Case for a New Type of Premium Programmatic

Mar 31, 2014 - Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Comments

target000

How Capturing Consumer Intent Creates Better Advertising

Mar 3, 2014 - The next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We... Comments

evolution-of-man-illustration-in-silhouette

History May Repeat Itself, But Not for Ad Tech

Jan 6, 2014 - The future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as... Comments

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