Eric Wheeler

Eric Wheeler

CEO

33Across

Eric is the Chief Executive Officer and co-founder of 33Across, bringing 20 years of experience leading successful Internet businesses to 33Across. Prior to 33Across, he was the CEO of Neo@Ogilvy and Executive Director of Ogilvy Interactive North America. Under his leadership, Ogilvy Interactive's revenue grew five-fold from 2003-2007 working with leading brands including IBM, American Express, TD Ameritrade, Cisco, and Yahoo. Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. Eric's career includes leadership positions at CNET, Young & Rubicam, and Anderson & Lembke in San Francisco. Eric holds a BA in Political Science and Philosophy from Boston University.

RECENT ARTICLES BY ERIC WHEELER

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Publisher Tips for a Holiday Bonus

Sep 15, 2014 - As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet... Comments

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Beyond Banners: Two Steps Forward, Two Steps Back

Aug 18, 2014 - This column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising... Comments

digital-publishing

It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

Aug 5, 2014 - Here are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels... Comments

programmatic

Publishers Prep for Programmatic

Jun 23, 2014 - With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnerships... Comments

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Display Success in 2014: Real-Time Advances

Jun 3, 2014 - In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Comments

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Effective Advertising: A Path Forward

Apr 28, 2014 - In this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportunities... Comments

programmatic

The Case for a New Type of Premium Programmatic

Mar 31, 2014 - Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Comments

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How Capturing Consumer Intent Creates Better Advertising

Mar 3, 2014 - The next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We... Comments

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History May Repeat Itself, But Not for Ad Tech

Jan 6, 2014 - The future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as... Comments

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