Eric Wheeler

Eric Wheeler

CEO

33Across

Eric is the Chief Executive Officer and co-founder of 33Across, bringing 20 years of experience leading successful Internet businesses to 33Across. Prior to 33Across, he was the CEO of Neo@Ogilvy and Executive Director of Ogilvy Interactive North America. Under his leadership, Ogilvy Interactive's revenue grew five-fold from 2003-2007 working with leading brands including IBM, American Express, TD Ameritrade, Cisco, and Yahoo. Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002. Eric's career includes leadership positions at CNET, Young & Rubicam, and Anderson & Lembke in San Francisco. Eric holds a BA in Political Science and Philosophy from Boston University.

RECENT ARTICLES BY ERIC WHEELER

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4 Secrets Behind International Monetization

Jul 21, 2015 - The Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and understand... Comments

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4 Ways Publishers Can Scale Programmatic and Quality

Jun 22, 2015 - Viewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets toward... Comments

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Prepare for the "Flight to Quality" in Programmatic

May 29, 2015 - The concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic. Comments

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The Key to Mobile Revenue for Publishers: Less Is More

Mar 30, 2015 - To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Comments

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Programmatic Fact vs. Fiction

Mar 2, 2015 - This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Comments

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How Will We Get to 100% Viewability? Hint: Don’t Settle

Feb 2, 2015 - The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Comments

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How to Navigate Programmatic Buying

Jan 8, 2015 - Programmatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic... Comments

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2015 Publisher Predictions

Dec 8, 2014 - As publishers look toward 2015, what are the key areas they should focus on? Comments

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6 Steps for a Bountiful Publisher Thanksgiving

Nov 10, 2014 - Many of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Comments

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Programmatic Predictions: Big Spenders, Big Surprises

Oct 13, 2014 - Programmatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Comments

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Publisher Tips for a Holiday Bonus

Sep 15, 2014 - As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet... Comments

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Beyond Banners: Two Steps Forward, Two Steps Back

Aug 18, 2014 - This column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising... Comments

digital-publishing

It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

Aug 5, 2014 - Here are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels... Comments

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Publishers Prep for Programmatic

Jun 23, 2014 - With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnerships... Comments

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Display Success in 2014: Real-Time Advances

Jun 3, 2014 - In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Comments

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Effective Advertising: A Path Forward

Apr 28, 2014 - In this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportunities... Comments

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The Case for a New Type of Premium Programmatic

Mar 31, 2014 - Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Comments

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How Capturing Consumer Intent Creates Better Advertising

Mar 3, 2014 - The next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We... Comments

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History May Repeat Itself, But Not for Ad Tech

Jan 6, 2014 - The future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as... Comments

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