The visionary behind Collective, Joe brings more than 15 years in founding, board, and executive management experience to the Company. Prior to founding Collective, Joe served as CEO of Falk eSolution's Falk North America. Previous to Falk he was the Executive Vice President at Eyeblaster™, responsible for global sales and marketing where he led the company in building its client base to include more than 400 agency and 500 publisher customers worldwide, ultimately securing its position as the number one rich media technology provider as reported by Nielsen NetRatings AdRelevance.
Earlier in his career Joe served as Senior Vice President, North American Sales Operations at 24/7 Real Media, for 24/7 Mail, 24/7 Network, and 24/7 Media Canada on multiple product lines including Online Media, Email, Promotions, Loyalty Programs, and Wireless Advertising. Joe was recognized by Business Insider on its 2011 Silicon Alley List of technology leaders, and is an Ernst & Young Entrepreneur of the Year® for the Metro NY award honoree. He is also on IAB's Board of Directors.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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