Joe Apprendi

The visionary behind Collective, Joe brings more than 15 years in founding, board, and executive management experience to the Company. Prior to founding Collective, Joe served as CEO of Falk eSolution's Falk North America. Previous to Falk he was the Executive Vice President at Eyeblaster™, responsible for global sales and marketing where he led the company in building its client base to include more than 400 agency and 500 publisher customers worldwide, ultimately securing its position as the number one rich media technology provider as reported by Nielsen NetRatings AdRelevance.

Earlier in his career Joe served as Senior Vice President, North American Sales Operations at 24/7 Real Media, for 24/7 Mail, 24/7 Network, and 24/7 Media Canada on multiple product lines including Online Media, Email, Promotions, Loyalty Programs, and Wireless Advertising. Joe was recognized by Business Insider on its 2011 Silicon Alley List of technology leaders, and is an Ernst & Young Entrepreneur of the Year® for the Metro NY award honoree. He is also on IAB's Board of Directors.