Andy Betts

Andy Betts

Strategy, Marketing, and Development Consultant

Andy Betts has worked in search marketing from its conception in the UK. In the past 12 years Andy has worked for, and with, many of the world's largest agencies and brands helping formulate marketing, business, and search strategies for companies such as Apple, HP, HSBC, United Airlines, Lexis Nexis, and Saxo Bank. Andy has also spent considerable time consulting in Europe, APAC, and in the USA working with Google, Performics, Publicis and Dentsu. Andy also consultants for many search and digital technology startups, agencies, and direct advertisers on sales and marketing.

RECENT ARTICLES BY ANDY BETTS

Data Binary

Marketers Struggling to Reinvent Themselves

Mar 26, 2014 - While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention... Comments

optimizing-for-a-human

SES London: The Art of Data-Driven Social Marketing

Feb 22, 2013 - AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics... Comments

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SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets

Feb 20, 2013 - The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy... Comments

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ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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