Andy Betts

Andy Betts

Strategy, Marketing, and Development Consultant

Andy Betts has worked in search marketing from its conception in the UK. In the past 12 years Andy has worked for, and with, many of the world's largest agencies and brands helping formulate marketing, business, and search strategies for companies such as Apple, HP, HSBC, United Airlines, Lexis Nexis, and Saxo Bank. Andy has also spent considerable time consulting in Europe, APAC, and in the USA working with Google, Performics, Publicis and Dentsu. Andy also consultants for many search and digital technology startups, agencies, and direct advertisers on sales and marketing.

RECENT ARTICLES BY ANDY BETTS

adobe

Does Digital Marketing Success Depend on Reinvention?

May 21, 2014 - Adobe's new enhancements, including predictive analytical capabilities and Live Stream, are among the innovations that have prompted such rapid change... Comments

Data Binary

Marketers Struggling to Reinvent Themselves

Mar 26, 2014 - While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention... Comments

optimizing-for-a-human

SES London: The Art of Data-Driven Social Marketing

Feb 22, 2013 - AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics... Comments

lee-odden-ses-london

SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets

Feb 20, 2013 - The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy... Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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