Andy Betts

Andy Betts

Strategy, Marketing, and Development Consultant

Andy Betts has worked in search marketing from its conception in the UK. In the past 12 years Andy has worked for, and with, many of the world's largest agencies and brands helping formulate marketing, business, and search strategies for companies such as Apple, HP, HSBC, United Airlines, Lexis Nexis, and Saxo Bank. Andy has also spent considerable time consulting in Europe, APAC, and in the USA working with Google, Performics, Publicis and Dentsu. Andy also consultants for many search and digital technology startups, agencies, and direct advertisers on sales and marketing.

RECENT ARTICLES BY ANDY BETTS

Internet of Things

The Internet of Things & the Future of Digital Experience Management

Mar 12, 2015 - A new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journey... Comments

adobe-shopping-cart

Adobe Updates Marketing Cloud for Greater Personalization

Jan 13, 2015 - Better personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Comments

Adobe

Does Digital Marketing Success Depend on Reinvention?

May 21, 2014 - Adobe's new enhancements, including predictive analytical capabilities and Live Stream, are among the innovations that have prompted such rapid change... Comments

Data Binary

Marketers Struggling to Reinvent Themselves

Mar 26, 2014 - While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention... Comments

optimizing-for-a-human

SES London: The Art of Data-Driven Social Marketing

Feb 22, 2013 - AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics... Comments

lee-odden-ses-london

SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets

Feb 20, 2013 - The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy... Comments

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