Walter Knapp

Walter Knapp

Chief Executive

sovrn Holdings

Walter Knapp is the chief executive of sovrn Holdings. Most recently he was the chief operating officer at Federated Media Publishing and Lijit Networks. With more than 20 years of business and operations management, Walter has been an investor as a partner and principal for two very successful venture capital funds. He has also built and led large field organizations for two public companies, Novell and Cambridge Technology partners. Walter regularly speaks about monetization and data strategies at industry events covering both online publishing and advertising. Walter holds a Master's in Engineering from the University of Colorado in Boulder and a B.A. in History from Boston College.



Why Are CPM Rates for Ads Falling?

Jul 11, 2014 - This column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue... Comments


Off-Ramping Bad Traffic to Get to the Good Traffic

May 16, 2014 - In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Comments


Lens on the Near-Term Challenge, Long-Term Opportunity

Aug 9, 2013 - By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves... Comments


Where Are Your Readers Really Coming From?

May 24, 2013 - It's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at... Comments


Should Publishers Optimize for Mobile?

Feb 22, 2013 - Yes! And here are four considerations of how and when. Comments

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