Walter Knapp

Walter Knapp

Chief Executive

sovrn Holdings

Walter Knapp is the chief executive of sovrn Holdings. Most recently he was the chief operating officer at Federated Media Publishing and Lijit Networks. With more than 20 years of business and operations management, Walter has been an investor as a partner and principal for two very successful venture capital funds. He has also built and led large field organizations for two public companies, Novell and Cambridge Technology partners. Walter regularly speaks about monetization and data strategies at industry events covering both online publishing and advertising. Walter holds a Master's in Engineering from the University of Colorado in Boulder and a B.A. in History from Boston College.

RECENT ARTICLES BY WALTER KNAPP

cpm-rate

Why Are CPM Rates for Ads Falling?

Jul 11, 2014 - This column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue... Comments

off-ramp-bad-traffic

Off-Ramping Bad Traffic to Get to the Good Traffic

May 16, 2014 - In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Comments

mobile-publishing

Lens on the Near-Term Challenge, Long-Term Opportunity

Aug 9, 2013 - By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves... Comments

web-data

Where Are Your Readers Really Coming From?

May 24, 2013 - It's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at... Comments

mobile-publishing

Should Publishers Optimize for Mobile?

Feb 22, 2013 - Yes! And here are four considerations of how and when. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...