Walter Knapp

Walter Knapp

EVP and GM of Media Platform

Federated Media Publishing

Walter is the EVP and GM of Media Platform at Federated Media Publishing and the Chief Operating Officer at Lijit Networks (a wholly-owned subsidiary of FMP). In this position, Walter is responsible for publisher recruitment, advertising yield management, and exchange/RTB (real-time bidding) media across both Federated Media and Lijit Networks.

As the COO of Lijit Networks, Walter is responsible for the company's day-to-day operations. With more than 20 years of business and operations management, Walter has been an investor as a Partner and Principal for two very successful venture capital funds. He has also built and led large field organizations for two public companies, Novell and Cambridge Technology partners. Walter regularly speaks about monetization and data strategies at industry events covering both online publishing and advertising.

Strike up a conversation with him on Twitter @Wtknapp.

RECENT ARTICLES BY WALTER KNAPP

mobile-publishing

Should Publishers Optimize for Mobile?

Feb 22, 2013 - Yes! And here are four considerations of how and when. Comments

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