Walter Knapp

Walter Knapp

Chief Operating Officer

Federated Media Publishing

Walter is the Chief Operating Officer at Federated Media Publishing. In this position, Walter is responsible for publisher recruitment, advertising yield management, and exchange/RTB (real-time bidding) media across Federated Media.

With more than 20 years of business and operations management, Walter has been an investor as a Partner and Principal for two very successful venture capital funds. He has also built and led large field organizations for two public companies, Novell and Cambridge Technology partners. Walter regularly speaks about monetization and data strategies at industry events covering both online publishing and advertising.

RECENT ARTICLES BY WALTER KNAPP

mobile-publishing

Lens on the Near-Term Challenge, Long-Term Opportunity

Aug 9, 2013 - By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themselves... Comments

web-data

Where Are Your Readers Really Coming From?

May 24, 2013 - It's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at... Comments

mobile-publishing

Should Publishers Optimize for Mobile?

Feb 22, 2013 - Yes! And here are four considerations of how and when. Comments

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