Leah Block

Leah Block

Media Supervisor

Overdrive Interactive

As Media Supervisor for Overdrive Interactive in Boston, Leah is responsible for strategy development and campaign execution for a multitude of clients, spanning across various industry verticals. Her expertise is founded on numerous integrated roles, where she has been responsible for both traditional planning of print and out-of-home media as well as digital tactics including display, mobile, social, and paid search. Over the course of her career, she has serviced clients who were strictly focused on building brand equity as well as those focused on meeting aggressive direct response goals.

Leah is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University with a M.A. in advertising. She launched her career at MediaCom Interaction, New York.

RECENT ARTICLES BY LEAH BLOCK

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Native Advertising Litmus Test: 4 Questions to Ask of Your Content

Dec 3, 2013 - As native advertising continues to grow, what are the key things that you should be thinking of? Columnist Leah Block offers 4 questions to ask of your... Comments

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77% of Display Ads are Never Seen: Sticky

Oct 21, 2013 - New research from Sticky finds that 77 percent of viewable ads are never seen. Comments

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4 Common Landing Page Mistakes

Aug 13, 2013 - If you are looking to enhance your landing page experience and your conversion volume, spend some time with the page to make sure that you do not fall... Comments

electronic-waste

There May Be More Media Waste in Your Campaign Than You Think

Jul 16, 2013 - To avoid media waste, be sure to balance your network partners, limit your retargeting partners, look for transparency, and include ad verification... Comments

social-branding

How to Effectively Leverage Social Media

Jun 18, 2013 - Before you make any big decisions, be sure to find out what your goals and objectives are, and how your customers are using each social media channel. Comments

mobile-traffic

The Rush to Go Live With Mobile

May 21, 2013 - Why is everyone rushing into mobile if very few seem confident about what they are doing? Comments

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Programmatic Buying: What We've Learned and Where We're Going

Apr 23, 2013 - An interview with Jay Habegger, CEO of OwnerIQ, on this latest buzzword and where everyone is headed with it. Comments

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Solving for Media Fragmentation

Mar 26, 2013 - In a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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