Mike Proulx

Mike Proulx

Senior Vice President

Hill Holliday

Mike Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media.

Mike has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. He has spoken at dozens of events and has been widely featured in the press including The New York Times, Fast Company, TV Guide, Forbes, BusinessWeek, Mashable, and NPR.

Mike conceived, produced, directed, and co-host the TVnext summit which took place in early 2011 and 2012. He is the co-author of Social TV, a best selling book from Wiley publishing that launched in February of 2012. Mike is also the host of the social TV web series, The Pulse on Lost Remote.

He holds a Masters degree in Computer Information Systems from Bentley University and in 2012 was named the AdClub's Media All Star.



The State of TV's Twitter Backchannel

Mar 6, 2013 - Should brands that aren't part of a given TV broadcast get involved in its backchannel? Comments

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