Tia Matsumoto

Tia Matsumoto

Senior Planner

e-Dialog

Tia Matsumoto is a Senior Planner on the Strategy & Analytics team at e-Dialog. She has 12 years of integrated marketing experience with an extensive background in business development, client services, and expertise in direct marketing with a digital emphasis. With proven success translating performance data into strategic action plans that increase brand exposure and leverage organizational position she has been integral in the development and execution of multichannel database marketing strategies for clients including: Abbott, American Airlines, AirTran, Calendars.com, Emergen-C, Kellogg's, NAPA Auto Parts, and The North Face.

RECENT ARTICLES BY TIA MATSUMOTO

heads-or-tails

Using a Popover as an Acquisition Tactic

Dec 25, 2013 - Using popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Comments

email-tricks

Back to Basics: Email Marketing Metrics

Dec 20, 2013 - With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your results... Comments

emailcampaign

Leaky Bucket? Strategies for Managing Unsubscribes

Sep 10, 2013 - Effective email marketing means getting the right content to your subscribers and getting that content to them when they want it. Comments

marathon

On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!

Aug 13, 2013 - Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and... Comments

loyalty-membership-lifecycle

Supporting Loyalty Programs Through Email Marketing

Jul 16, 2013 - Consider a combination of tried-and-true methodologies for identifying the right customers for the right message at the right time, infused with fresh... Comments

holiday-season

BBQs, Swimming Pools, and…Holiday Planning?

Jun 18, 2013 - What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during... Comments

shutterstock-74452000

Once Upon a Time…How Goldilocks Can Help Your Email Frequency

Apr 23, 2013 - The morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients. Comments

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