Director & CTO, Digital Media Big Data
Krishnan Parasuraman is responsible for driving revenue growth across IBM's digital media clients through the use of big data technologies. In his role, he works very closely with some of the largest marketing service providers and digital ad networks in an advisory capacity, driving big data solution architectures and best practices for management of Internet scale analytics. Krishnan drives the technology strategy for IBM's big data product portfolio and is an authority on the use of technologies, such as Hadoop and massively parallel data warehousing technologies, towards solving analytical problems in the online digital advertising, customer intelligence, and real-time marketing space. He speaks regularly at industry events, writes for trade publications, and is the author of the book, Harness the Power of Big Data.
Prior to his current role, Krishnan has worked in research, product development, consulting, and technology marketing roles across multiple disciplines within information management. He has enabled marketing and customer analytics solutions for large media and consumer-focused organizations like Apple, AOL, Yahoo, Microsoft. and Motorola. He holds an M.S. degree in computer science from the University of Georgia.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT