Krishnan Parasuraman

Krishnan Parasuraman

Director & CTO, Digital Media Big Data

IBM

Krishnan Parasuraman is responsible for driving revenue growth across IBM's digital media clients through the use of big data technologies. In his role, he works very closely with some of the largest marketing service providers and digital ad networks in an advisory capacity, driving big data solution architectures and best practices for management of Internet scale analytics. Krishnan drives the technology strategy for IBM's big data product portfolio and is an authority on the use of technologies, such as Hadoop and massively parallel data warehousing technologies, towards solving analytical problems in the online digital advertising, customer intelligence, and real-time marketing space. He speaks regularly at industry events, writes for trade publications, and is the author of the book, Harness the Power of Big Data.

Prior to his current role, Krishnan has worked in research, product development, consulting, and technology marketing roles across multiple disciplines within information management. He has enabled marketing and customer analytics solutions for large media and consumer-focused organizations like Apple, AOL, Yahoo, Microsoft. and Motorola. He holds an M.S. degree in computer science from the University of Georgia.

RECENT ARTICLES BY KRISHNAN PARASURAMAN

big-data-new

How Big Data and Analytics Are Transforming In-Store Experience for Retailers

Apr 9, 2013 - Create a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Comments

big-data-new

Big Data Is Enabling Marketers to Do More With Less

Mar 12, 2013 - What is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Comments

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