Director & CTO, Digital Media Big Data
Krishnan Parasuraman is responsible for driving revenue growth across IBM's digital media clients through the use of big data technologies. In his role, he works very closely with some of the largest marketing service providers and digital ad networks in an advisory capacity, driving big data solution architectures and best practices for management of Internet scale analytics. Krishnan drives the technology strategy for IBM's big data product portfolio and is an authority on the use of technologies, such as Hadoop and massively parallel data warehousing technologies, towards solving analytical problems in the online digital advertising, customer intelligence, and real-time marketing space. He speaks regularly at industry events, writes for trade publications, and is the author of the book, Harness the Power of Big Data.
Prior to his current role, Krishnan has worked in research, product development, consulting, and technology marketing roles across multiple disciplines within information management. He has enabled marketing and customer analytics solutions for large media and consumer-focused organizations like Apple, AOL, Yahoo, Microsoft. and Motorola. He holds an M.S. degree in computer science from the University of Georgia.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT