Accelerating the value of Data Management Platforms with Tag Management

Accelerating the value of Data Management Platforms with Tag Management

8y Pelin Thorogood

Accelerating the value of Data Management Platform...

Gartner calls the data management platform (DMP) the ‘soul of modern marketing’,  but many marketers have yet to decipher the alphabet sou...

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Data privacy: the clock is ticking for U.S. marketers

Data privacy: the clock is ticking for U.S. marketers

8y Pelin Thorogood

Data privacy: the clock is ticking for U.S. market...

How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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One profile to serve them all: how a unified customer view drives mar-tech bliss

One profile to serve them all: how a unified customer view drives mar-tech bliss

8y Pelin Thorogood

One profile to serve them all: how a unified custo...

In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...

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Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

9y Pelin Thorogood

Programmatic Media Buying: Sitting at the Intersec...

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...

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Back-To-School With Advanced Use Cases in Mar-Tech

Back-To-School With Advanced Use Cases in Mar-Tech

9y Pelin Thorogood

Back-To-School With Advanced Use Cases in Mar-Tech

The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry curr...

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In the Moment Marketing With Mobile Advertising: The Next Big Leap

In the Moment Marketing With Mobile Advertising: The Next Big Leap

9y Pelin Thorogood

In the Moment Marketing With Mobile Advertising: T...

The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...

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Offline Is the New Online

Offline Is the New Online

9y Pelin Thorogood

Offline Is the New Online

Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumer...

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4 Keys to Personalization in an Omnichannel World

4 Keys to Personalization in an Omnichannel World

9y Pelin Thorogood

4 Keys to Personalization in an Omnichannel World

How to achieve that one-to-one connection as your customers navigate across channels. Read More...

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The Next Stop for Everywhere Marketing: Mobile Apps

The Next Stop for Everywhere Marketing: Mobile Apps

9y Pelin Thorogood

The Next Stop for Everywhere Marketing: Mobile App...

Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...

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What the Traditional Marketing Funnel Doesn’t Tell You!

What the Traditional Marketing Funnel Doesn’t Tell You!

9y Pelin Thorogood

What the Traditional Marketing Funnel Doesn’t Tell...

An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...

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Small Bets Deliver Big Wins in Optimizing the Customer Experience

Small Bets Deliver Big Wins in Optimizing the Customer Experience

9y Pelin Thorogood

Small Bets Deliver Big Wins in Optimizing the Cust...

New technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. ...

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Getting to Know You: The Key to 1:1 Marketing

Getting to Know You: The Key to 1:1 Marketing

9y Pelin Thorogood

Getting to Know You: The Key to 1:1 Marketing

One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Read More...

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Let’s Get Personal for Valentine’s Day

Let’s Get Personal for Valentine’s Day

9y Pelin Thorogood

Let’s Get Personal for Valentine’s Day

This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Read More...

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5 Ways to Take Control of Your Marketing in 2015

5 Ways to Take Control of Your Marketing in 2015

9y Pelin Thorogood

5 Ways to Take Control of Your Marketing in 2015

After taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel spa...

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Acting at the Speed of Consumers

Acting at the Speed of Consumers

9y Pelin Thorogood

Acting at the Speed of Consumers

If brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind. Read More...

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In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing

In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing

9y Pelin Thorogood

In Pursuit of the Universal Customer Experience: O...

What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Read More...

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Investing in the Future With an Open Marketing Platform

Investing in the Future With an Open Marketing Platform

9y Pelin Thorogood

Investing in the Future With an Open Marketing Pla...

History has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future. Read More...

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Marketing Optimization: It All Starts With Data!

Marketing Optimization: It All Starts With Data!

10y Pelin Thorogood

Marketing Optimization: It All Starts With Data!

Analytics are only as good as the data you begin with - so it's important to start with great, complete data! Read More...

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Convergence Analytics in Action

Convergence Analytics in Action

10y Pelin Thorogood

Convergence Analytics in Action

As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...

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Advanced Analytics: Coming Soon to a Marketing Department Near You!

Advanced Analytics: Coming Soon to a Marketing Department Near You!

10y Pelin Thorogood

Advanced Analytics: Coming Soon to a Marketing Dep...

Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to...

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Celebrating Independence: It’s Time to Liberate Your Data

Celebrating Independence: It’s Time to Liberate Your Data

10y Pelin Thorogood

Celebrating Independence: It’s Time to Liberate Yo...

As the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way, m...

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On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

10y Pelin Thorogood

On the Path to Advanced Analytics, Data Silos Are ...

The use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data sc...

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Advertising and Media Agencies: The Future Is Now

Advertising and Media Agencies: The Future Is Now

10y Pelin Thorogood

Advertising and Media Agencies: The Future Is Now

Gone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...

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What’s in a Tag?

What’s in a Tag?

10y Pelin Thorogood

What’s in a Tag?

The tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can ...

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Learning to Communicate: Marketing, IT, and Data Scientists

Learning to Communicate: Marketing, IT, and Data Scientists

10y Pelin Thorogood

Learning to Communicate: Marketing, IT, and Data S...

Data introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using dat...

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Big Data and Small Data: Where the Twain Meets

Big Data and Small Data: Where the Twain Meets

10y Pelin Thorogood

Big Data and Small Data: Where the Twain Meets

It's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at whi...

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