Pelin Thorogood

Pelin Thorogood

CEO

Anametrix

Pelin Thorogood, a new media marketing and analytics expert, is CEO and a board director of Anametrix, the first cloud-based, real-time marketing analytics platform. Her career as a high-tech innovator includes leading the go-to-market strategy as CMO of WebSideStory (acquired by Omniture/Adobe), extending Peregrine Systems' enterprise software business (acquired by HP) into web-based applications, and in the mid-1990s launching one of the very first mobile B2B applications. She was named one of the "20 Women to Watch" in sales lead management in 2011 and 2012. Pelin holds a B.S. in Operations Research, Masters in Engineering. and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management. Follow Pelin on Twitter @PelinT.

RECENT ARTICLES BY PELIN THOROGOOD

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Celebrating Independence: It’s Time to Liberate Your Data

Jul 2, 2014 - As the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way... Comments

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On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

Jun 4, 2014 - The use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data... Comments

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Advertising and Media Agencies: The Future Is Now

May 7, 2014 - Gone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on... Comments

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What’s in a Tag?

Apr 9, 2014 - The tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can... Comments

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Learning to Communicate: Marketing, IT, and Data Scientists

Mar 12, 2014 - Data introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using data... Comments

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Big Data and Small Data: Where the Twain Meets

Feb 12, 2014 - It's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at which... Comments

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Will This Be the Year of Data Analytics in the Marketing Department?

Jan 15, 2014 - Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Comments

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The Data Artist Balances the Art and Science of Marketing

Nov 20, 2013 - There's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptive... Comments

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How Media Companies are Learning from Social Conversation for 'Always-On' Engagement

Oct 23, 2013 - Viacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event... Comments

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Will Twittervision Transform US TV Advertising?

Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure... Comments

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No Death Knell for Newspapers

Aug 28, 2013 - Analytics drive transformation in media companies. Comments

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Who Cares About Real-Time Data Anyway?

Jul 31, 2013 - Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Comments

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Metrics That Matter: A New Framework to Reveal Truly Actionable Insights

Jul 3, 2013 - A guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact... Comments

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A Tale of 2 Cities and 2 Retail Conferences

Jun 5, 2013 - With m-commence, social media, personalization, web-based technologies, and online retailing strategies continuing to shape the new retail economy... Comments

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Don't Just Predict the Future, Learn to Change It!

May 8, 2013 - Is predictive analytics about to fundamentally change how we market? Comments

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Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior

Apr 10, 2013 - A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Comments

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Navigating the Challenging Path From Big Data to Big Impact

Mar 13, 2013 - What are some of the biggest challenges in realizing big data's full potential? Comments

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