Pelin Thorogood

Pelin Thorogood

CEO

Anametrix, An Ensighten Company

Pelin Thorogood, a new media marketing and analytics expert, is chief executive (CEO) of Anametrix, an Ensighten company, which developed the first cloud-based, real-time marketing analytics platform. Her career as a high-tech innovator includes leading the go-to-market strategy as chief marketing officer (CMO) of WebSideStory (acquired by Omniture/Adobe), extending Peregrine Systems' enterprise software business (acquired by HP) into Web-based applications, and in the mid-1990s launching one of the very first mobile B2B applications. She was named one of the "20 Women to Watch" in sales lead management in 2011 and 2012. Pelin holds a B.S. in Operations Research, Masters in Engineering, and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management. Follow Pelin on Twitter @PelinT.

RECENT ARTICLES BY PELIN THOROGOOD

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Let’s Get Personal for Valentine’s Day

Feb 11, 2015 - This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Comments

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5 Ways to Take Control of Your Marketing in 2015

Jan 14, 2015 - After taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel space... Comments

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Acting at the Speed of Consumers

Dec 22, 2014 - If brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind. Comments

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In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing

Nov 19, 2014 - What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Comments

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Investing in the Future With an Open Marketing Platform

Oct 22, 2014 - History has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future. Comments

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Marketing Optimization: It All Starts With Data!

Sep 24, 2014 - Analytics are only as good as the data you begin with - so it's important to start with great, complete data! Comments

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Convergence Analytics in Action

Aug 29, 2014 - As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What... Comments

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Advanced Analytics: Coming Soon to a Marketing Department Near You!

Jul 30, 2014 - Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best... Comments

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Celebrating Independence: It’s Time to Liberate Your Data

Jul 2, 2014 - As the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way... Comments

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On the Path to Advanced Analytics, Data Silos Are Still a Major Stumbling Block

Jun 4, 2014 - The use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data... Comments

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Advertising and Media Agencies: The Future Is Now

May 7, 2014 - Gone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on... Comments

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What’s in a Tag?

Apr 9, 2014 - The tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can... Comments

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Learning to Communicate: Marketing, IT, and Data Scientists

Mar 12, 2014 - Data introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using data... Comments

Data Analysis

Big Data and Small Data: Where the Twain Meets

Feb 12, 2014 - It's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at which... Comments

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Will This Be the Year of Data Analytics in the Marketing Department?

Jan 15, 2014 - Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Comments

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The Data Artist Balances the Art and Science of Marketing

Nov 20, 2013 - There's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptive... Comments

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How Media Companies are Learning from Social Conversation for 'Always-On' Engagement

Oct 23, 2013 - Viacom Entertainment Group's Shari Cleary talks social analytics and engagement in a fire-side chat with Pelin Thorogood at the recent Pivotcon event... Comments

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Will Twittervision Transform US TV Advertising?

Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure... Comments

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No Death Knell for Newspapers

Aug 28, 2013 - Analytics drive transformation in media companies. Comments

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Who Cares About Real-Time Data Anyway?

Jul 31, 2013 - Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Comments

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Metrics That Matter: A New Framework to Reveal Truly Actionable Insights

Jul 3, 2013 - A guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact... Comments

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