Marketing News & Expert Advice
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Pelin Thorogood
CEO
Anametrix
Pelin Thorogood, a new media marketing and analytics expert, is CEO and a board director of Anametrix, the first cloud-based, real-time marketing analytics platform. Her career as a high-tech innovator includes leading the go-to-market strategy as CMO of WebSideStory (acquired by Omniture/Adobe), extending Peregrine Systems' enterprise software business (acquired by HP) into web-based applications, and in the mid-1990s launching one of the very first mobile B2B applications. She was named one of the "20 Women to Watch" in sales lead management in 2011 and 2012. Pelin holds a B.S. in Operations Research, Masters in Engineering. and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management. Follow Pelin on Twitter @PelinT.
RECENT ARTICLES BY PELIN THOROGOOD
Will Twittervision Transform US TV Advertising?
Oct 1, 2013 - Twitter stands firmly on the ground between the brands that spend $70 billion in TV advertising annually in the US and the broadcast shows under pressure... Comments
No Death Knell for Newspapers
Aug 28, 2013 - Analytics drive transformation in media companies. Comments
Who Cares About Real-Time Data Anyway?
Jul 31, 2013 - Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Comments
Metrics That Matter: A New Framework to Reveal Truly Actionable Insights
Jul 3, 2013 - A guide to which metrics to focus on and which ones to ignore, charting an evolutionary analytics process that will progressively deliver more impact... Comments
A Tale of 2 Cities and 2 Retail Conferences
Jun 5, 2013 - With m-commence, social media, personalization, web-based technologies, and online retailing strategies continuing to shape the new retail economy... Comments
Don't Just Predict the Future, Learn to Change It!
May 8, 2013 - Is predictive analytics about to fundamentally change how we market? Comments
Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior
Apr 10, 2013 - A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Comments
Navigating the Challenging Path From Big Data to Big Impact
Mar 13, 2013 - What are some of the biggest challenges in realizing big data's full potential? Comments
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